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Melodica Music center to open two new branches as part of growth strategy

January 02, 2023

 Melodica Music Center, the region’s leading centre for music and dance, is set to expand its presence with the launch of two new branches across the UAE to extend its services to more customers. The latest branches will be opened at My City Centre Masdar, Abu Dhabi, and Nakheel Mall, Palm Jumeirah, Dubai, in February 2023.

The newest stores are over 2,500 square feet, with the Masdar branch being the second largest in terms of size, behind Melodica’s Time Square Branch. The new centres will provide lessons for all instruments, including piano, guitar, drums, violin, vocal, saxophone, keyboard, and others.  They will also provide training in several dance forms, such as ballet, jazz, hip-hop, contemporary dance, and belly dance. A wide range of musical instruments and accessories will also be available at the latest branches. The institute’s latest expansion plans are in line with its mission to offer quality music and dance training to students with the guidance of international professionals.

Afshin Jafari, Founder and CEO of Melodica Music Center, said: “The launch of our two new centres will be a major accomplishment in our ambitious growth strategy for this year. By increasing our presence in the region, we are broadening the institution’s reach and customer base. We are committed to bringing our products and services closer to our clients, and believe that the latest centres will help us accomplish that, as well as strengthen our presence in the thriving UAE market. We also hope to open more facilities in the future, thereby driving growth for the institution and providing our services to more talented people.”

“We take great pride in the fact that our company is rapidly growing across the UAE, which indicates we are enabling a large number of students to develop their skills and discover their true passion for the performing arts. Coming from the music industry, I have learned over the years that the performing arts can help us find peace in our hectic lives. We hope to mentor our talented minds in following their passion and discovering their sense of peace, as they explore this creative journey,” Jafari added.

In order to further promote the launch of its new centres, Melodica is also in discussions with the management of both malls to organise a talent show and a student concert for the opening day. The institute has actively participated in several engaging activities in a number of malls and communities. Melodica also aims to expand its reach through collaborations with a variety of other community centres and malls, including but not limited to The Market in DIP Dubai, Yas Island Abu Dhabi, Dubai Hills, and others.

 Melodica Music Center has seen a significant increase in the number of new students. The institute is rapidly expanding across the UAE, owing to the growing demand for the best learning and training experiences. Melodica hopes to nurture talented students of the UAE through this expansion, and strengthen the country’s status as a major centre for performing arts and culture.

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