September 26, 2023
Automotive Business

Lynk & Co launches its first showroom in Oman and unveils the 09 luxury SUV too

Lynk & Co, a premium global automotive brand jointly owned by Geely and Volvo Cars, has unveiled its first showroom in Oman in partnership with Towell Auto Centre.

Opened under the onus of a new business entity known as Mobility Auto – a new subsidiary of Muscat-headquartered Towell Auto Centre – the inaugural Lynk & Co showroom is located at Ghala Heights in Muscat City.

The showroom now exhibits Lynk & Co’s broad range of vehicles, including the Lynk & Co 01, 05, 03, 03+, and 09.

The Lynk & Co 09 was unveiled for the first time in Oman to commemorate the new showroom’s opening.

The new showroom offers customers sales, after-sales service, and spare parts.

Towell Auto Centre support

Towell Auto Centre, a reputed automotive service provider in Oman, now offers after-sales services to Lynk & Co customers across Oman as part of a partnership with the Chinese-Swedish auto brand.

Towell Auto Centre’s sophisticated service facilities and skilled technicians will ensure that Lynk & Co owners in Oman receive exceptional customer service and support throughout their ownership journey.

This commitment reinforces the brand’s mission to deliver unique quality and customer satisfaction in the Omani market.

Photocentre AV Production excels

The launch event of the new Lynk & Co showroom on August 22, 2023, was managed by Photocentre AV Production, Oman’s leading event management specialist.

New Lynk & Co showroom in Muscat City. Image: Photocentre AV Production
New Lynk & Co showroom in Muscat City. Image: Photocentre AV Production

Photocentre AV Production provided the entire professional services and assets for the launch event, including a unique 30-metre-long Kabuki Drop drape that masked the entire length of the showroom, a sophisticated hi-tech sound system, giant outdoor LED screens, dazzling pyrotechnics, and mesmerising vertical smoke machines.

Photocentre AV Production also composed and produced the music track for the launch event.

Lynk & Co showroom on August 22, 2023. Image: Photocentre AV Production
Lynk & Co showroom on August 22, 2023. Image: Photocentre AV Production

The new showroom offers customers a fresh and innovative automotive retail experience. Designed as a one-stop destination, the facility is where customers can embark on a journey, from consultation to test drive, new car delivery, and vehicle maintenance.

Adorned with a harmonious blend of grey and white, the showroom’s open layout exudes comfort, making visitors feel at home.

In the showroom, automotive enthusiasts can explore and choose from several of the brand’s models. The lineup includes the versatile 01, a fusion of sportiness and comfort backed by a five-star safety rating.

Lynk & Co showroom. Image: Photocentre AV Production
Lynk & Co showroom. Image: Photocentre AV Production

Also on display is the audacious 05 that delivers impressive acceleration and all-wheel drive prowess.

The 03 and 03+ models offer powerful performance and a sporty design.

Luxurious 09 SUV

The newly unveiled 09 is a luxurious SUV built on the SPA architecture, merging premium hardware with leading digital features.

Lynk & Co was founded in Gothenburg, Sweden, in 2016. The brand focuses on internet connectivity and innovative purchasing models and targets a young professional demographic.

All-new Lynk & Co 09 luxury SUV. Image: Lynk & Co
All-new Lynk & Co 09 luxury SUV. Image: Lynk & Co

The automotive brand combines innovative design, advanced technology, new experiences, and dynamic new energy.

With five design centres globally and a state-of-the-art research and development centre, Lynk & Co achieved cumulative sales of over 930,000 units worldwide by July 2023.

The company introduced its acclaimed 01 and 05 models in Oman through both online and offline channels.

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Arnold Pinto

Arnold Pinto

Arnold Pinto is an award-winning digital-first journalist with wide-ranging Middle East and Asia experience in the tech, space, aerospace, aviation, defence, luxury watchmaking, business, fashion, and automotive verticals. He is passionate about conserving endangered native wildlife globally and protecting the world’s oceans from plastic pollution, overfishing, and climate change. Arnold enjoys 4x4 off-roading and camping.
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