Panasonic Marketing Middle East & Africa (PMMAF), with its local partner in Qatar, Beamcast, today revealed the successful conclusion of its premier Broadcast and Pro AV event titled ‘Innovation in Action’. Held recently in Doha, the event also saw Panasonic unveil a new cutting-edge production solution – the AK-UCX100GSJ 4K studio camera. This joint initiative marks a significant milestone for the two organizations being at the forefront of trends shaping the future of broadcasting, this in light of the country’s burgeoning media and entertainment industry.
Qatar has risen to prominence in the region in the media and entertainment segments, owing primarily to strong state support and the evolution driven by advancements in technology and evolving consumer preferences. Business reports point to a promising outlook for the TV, Radio and Multimedia segment with an expected revenue of US$148.3m for 2025.
Attended by professionals and enthusiasts from across the broadcasting, media, and infotainment spectrum in the country, ‘Innovation in Action’ focused on how boundless agility and flexibility can be leveraged to elevate the art of storytelling in the broadcast and AV spaces. The event featured a mix of real-world presentations from industry experts, including a session on the benefits of IT/IP-based live production platforms using Panasonic products. Meanwhile, the atmosphere was vibrant with demonstrations and extensive hands-on sessions in an increasingly software-based production and delivery environment.
Fujio Hiramori, Marketing Manager, PMMAF, said: “Our long-standing mission established by our founder is that Panasonic should always contribute to society. That is why we have always supported growth and knowledge learning for the industry by undertaking various initiatives aligned with this mission. We are pleased that we share this commitment with our esteemed local partner, Beamcast, to make ‘Innovation in Action’ happen. This event allowed us to enrich the skills and capabilities of system integrators, broadcast professionals and media enthusiasts. Equally important, this initiative paved the way for collaboration with partners and interaction with customers, which ultimately will help us shape the future of broadcasting.”
A recognized distributor across the region, Beamcast is well-known for its portfolio of high-end broadcast and Pro AV solutions. The company caters to various media and entertainment institutions and professionals across the industry offering a wide range of equipment from audio and lighting gear to robust broadcast solutions.
In addition to the content-rich sessions and interactive demonstrations, the event also featured a showcase of Panasonic’s newest innovations on Broadcast and professional AV products. On the spotlight is the AK-UCX100GSJ 4K studio camera, which is designed for top-notch video production across studio work, sports, and live events. Delivering exceptional clarity with 2,000 TV lines resolution and vibrant colors through HDR technology, this camera ensures detailed and realistic images. Operating independently of a Camera Control Unit (CCU), the AK-UCX100GSJ embraces IP innovation with support for SMPTE ST 2110, NDI® High Bandwidth, SRT, and dual 12G-SDI outputs. SMPTE ST 2110 enhances network reliability and JPEG XS compatibility allows for low-latency, visually lossless video transmission and stable IP operation.
In addition to the AK-UCX100GSJ, other products showcased and demonstrated were UC4000, KAIROS, Multiple PTZ cameras, PLV100, CX4000.
