Panasonic announced the development of three new color adjustment functions – Color Temp. Blend, Target Color Correction, and Chroma Suppression in the latest firmware update for its 4K studio cameras. Designed to provide greater precision and flexibility in color expression, the new functions
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Panasonic announced the development of two high-end PTZ camera series – the AW-UE200 and AW-UER200 series both featuring the world’s first*1 global shutter MOS sensor in PTZ cameras. The AW-UE200 series, comprising the AW-UE200W/K (Standard model) and AW-UE210W/K equipped with SMPTE ST 2110 and Dante®,*2 is scheduled for release in February 2027.*3 While the […]
Panasonic Middle East and Africa continues to transform its brand and communications strategy across its Corporate, B2B and B2C communications functions; a shift taking a historically trusted brand towards maximised visibility and sustained relevance across the markets it serves. This transformation is built on five simultaneous fronts: a reimagined umbrella brand
Panasonic Middle East & Africa hosted its Customer Service (CS) Strategy Conference 2026, a virtual forum that brought together representatives from Panasonic Middle East & Africa, its business partners, Panasonic overseas business division and Global Customer Service Headquarters to review FY25 performance and align on priorities for FY26. The annual conference
Panasonic Middle East & Africa hosted its Customer Service (CS) Strategy Conference 2026, a virtual forum that brought together senior representatives from Panasonic Middle East & Africa, its business partners, Panasonic factories, Customer Service Headquarters (CS Headquarters), and the Quality Assurance (QA) Group to review FY25 performance and align on
Panasonic Middle East & Africa FZE today reaffirmed the Middle East and Africa as one of its strategically important growth regions, underscoring a portfolio that reaches across professional imaging, security and surveillance, visual systems, energy solutions, and home appliances. As economies across the GCC and the wider continent accelerate investment in
Red Hat, the world’s leading provider of open source solutions, and Panasonic Connect announced a global collaboration to redefine the capabilities of ruggedized edge computing. By preloading Red Hat Device Edge on Panasonic TOUGHBOOK devices, Panasonic Connect delivers a unified platform for out-of-the-box real-time data processing, supporting industrial automation,
Panasonic Middle East & Africa has announced the launch of its Green Impact Ramadan Campaign, a regional sustainability awareness initiative designed to encourage mindful consumption and environmentally responsible living during the Holy Month. Rooted in the spirit of Ramadan — a time of reflection, responsibility, and conscious living — the campaign highlights
Panasonic announced the introduction of its most comprehensive smart surveillance ecosystem to date at Intersec 2026. Designed with purposeful innovation and trusted Japanese reliability, the comprehensive CCTV ecosystem for sustainable and safemart cities of the future. Panasonic’s showcase at the event is the next-generation CCTV portfolio featuring the E-Series,
Panasonic has announced the launch of its AK-UBX100, a next-generation box-style 4K multi-purpose camera, which shares the same 2/3” bayonet lens mount platform as the AK-UCX100 4K studio camera introduced last year. The AK-UBX100 is designed to deliver seamless integration, advanced operability, and outstanding imaging performance, and is the world’s first*1 Auto-Focus
Panasonic Marketing Middle East and Africa FZE (PMMAF) and Oman Marketing and Services Company LLC. (OMASCO) celebrated 50-years of trusted partnership, with the debut of Panasonic’s new EU-Series air conditioners in the Oman market at an exclusive launch event held at Hotel Sheraton Oman, Muscat (19 August 2025). In line with Panasonic’s renowned global quality […]
Panasonic Marketing Middle East and Africa FZE (PMMAF) has announced the official launch of its latest premium cordless stick vacuum cleaners in the region – the MC-SBR70 and MC-SBR40. Reflecting Panasonic’s renowned global standards, both models combine hygienic, powerful performance with extended runtime, all packed into a compact, reliable appliance.
Panasonic Marketing Middle East and Africa FZE (PMMAF) today announced that it has been awarded as the Best Brand in Customer Experience at the prestigious Oman CX Forum 2025. The recognition celebrates Panasonic’s unwavering commitment to set new benchmarks in providing exceptional customer service through its leading approach to customer engagement, personalization
Panasonic Electric Works Middle East & Africa (PEWMEA), a division of Panasonic Marketing Middle East and Africa FZE (PMMAF), successfully concluded its participation in the 2025 KSA Stakeholder Gathering (Hospitality and Real Estate Edition), which took place recently at the Hilton Riyadh Hotel & Residences. The event served as a significant platform for Panasonic
Panasonic Marketing Middle East & Africa (PMMAF) today announced the debut of its latest premium hair dryers, the EH-NA9N and EH-NA7M. Seen as game-changers in hair care, these dryers are engineered with advanced features and Panasonic’s signature nanoe™ technology, ensuring salon-quality finish at home minus the dryness, frizz and dandruffs. Building on
Panasonic Marketing Middle East & Africa (PMMAF) announced today its participation in CABSAT 2025, the premier broadcast, content creation, digital media, and satellite expo in the Middle East, taking place from May 13 to 15 at the Dubai World Trade Centre (DWTC). At the event, Panasonic will present its latest glass-to-glass Broadcast and Projector solutions
Panasonic Marketing Middle East and Africa (PMMAF) today announced a dynamic new partnership with Al Essa Industries Co., appointing them as the distributor for Panasonic’s comprehensive range of premium large home appliances, including state-of-the-art washing machines and refrigerators, across KSA. This strategic alliance fuses Panasonic’s globally recognized
Panasonic Marketing Middle East and Africa (PMMAF) has revealed a groundbreaking strategic partnership with Saudi Company for Hardware (SACO), KSA’s premier electronics and lifestyle retail distributor. This collaboration marks a significant evolution in the Kingdom’s retail and electronics sectors, as it pioneers a direct supply model in the Saudi market, aligning a major
Panasonic Marketing Middle East & Africa FZE (PMMAF) is pleased to announce the successful conclusion of its highly anticipated Customer Service Strategy Conference 2025 held recently in Dubai, UAE. This pivotal event, building on the success of previous years, reinforces Panasonic’s dedication to enhancing customer experience. Key highlights of the event
Panasonic Marketing Middle East & Africa (PMMAF) has announced the regional debut of the MX-HG6401 Cooking Blender, a revolutionary appliance designed to simplify and elevate the home cooking experience. This all-in-one blender seamlessly handles cutting, blending, cooking and cleaning, offering a new level of convenience for consumers seeking healthy, homemade





























