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Poly equips Middle East region with cutting-edge hybrid work solutions

Poly – the global outfitter of pro-grade audio and video devices for anywhere, anytime meetings – is equipping the Middle East region with cutting-edge technology to facilitate the new hybrid work environment that businesses across the region are increasingly embracing; following the pandemic and as the transition to digital transformation intensifies.

The leading global communications technology company is showcasing its latest B2B offerings at GITEX Global 2022, one of the world’s leading technology shows, taking place at Dubai World Trade Centre (October 10-14, 2022).

Poly stand at GITEX Global 2022, Dubai World Trade Centre. Credit: Arnold Pinto

Speaking exclusively to MENews247 at GITEX Global 2022, Bob Aoun, MEA Regional Sales Director, Poly, says the Middle East region as a whole, and the GCC region in particular, is “quickly transitioning from a remote working model to a hybrid work model”, galvanised by the unique pandemic scenario and the intensifying shift to digital transformation as a means to enhance business efficiency and productivity.

In this context of the “new normal way of working”, Poly is able to empower organisations in the Middle East region with customised products and solutions to meet evolving communications needs in the hybrid work ecosystem, says Aoun.

Poly is a global leader in pro-grade audio, video and video conferencing equipment. Credit: Arnold Pinto

With an extensive range of headsets, conference and video phones, video conferencing, software and allied services, Santa Cruz, California-based Poly adheres to a people-first principle to meeting equality; permitting employers and employees to communicate effectively and efficiently, in real-time, regardless of location and time.

Reiterating that “hybrid work is here to stay, in one form or the other”, Aoun says both private businesses and governments in the region are currently grappling with the challenge of deploying and incorporating an effective hybrid work system; one that works effectively for both employers and employees.

Aoun infers that hybrid work can greatly “impact the efficiency and productivity of employers” and highlights a recent survey commissioned by Poly wherein 79% of UAE-based employees reported they would not consider working in an organsation that does not offer them the facility of hybrid work. In this context, UAE companies are keen to adopt hybrid work methodology, to retain their work talent, as well as attract new employees, Aoun notes.

The Poly survey, Recruit, Retain and Grow – The Importance of Meeting Equality to Long-Term Hybrid Work Strategies – was based on an online omnibus survey of business decision makers representing C-suite and middle management level conducted by Sapio (December 2021-February 2022). Countries surveyed included the UAE and 15 other countries across the globe.

Poly stand at GITEX Global 2022, Dubai World Trade Centre. Credit: Arnold Pinto

As private and government sector organisations in the Middle East contend with the complexities of rolling out hybrid work options for their employees, the organisations also have to deal with the delicate matter of fulfilling their employees’ personal engagement as the employees participate in regular hybrid work activities, states Aoun.

He explains this further by disclosing that today’s employees “expect to feel engaged – on par with their onsite-based colleagues – and feel they are efficient and productive, even though they are offsite and in a different time zone altogether”.

Poly permits employers and employees to communicate effectively and efficiently. Credit: Poly

In this trending hybrid work context Poly’s latest “intuitive technology video and video conferencing solutions” are ideally suited to both employers and employees, says, Aoun, as the intuitive technology offerings “take into account both employers’ productivity and efficiency concerns, as well as empowering the human element of employees by making them feel they are individually and consciously contributing to the goals and aspirations of the organisation they belong to”.

Looking at the 2022-2030 period in the Middle East region, Aoun says Poly’s strategy will continue to focus on “providing the best-quality pro-grade communications tools and technology to end-user customers, while also working hand-in-glove with the company’s multi-level channels partners and distributors”.

The genesis of Poly communications technology. Credit: Arnold Pinto

By virtue of being a global pioneer in the niche business vertical it operates in, Poly’s focus will also continue to centre “on constant innovation encompassing new products and solutions taking end-customers’ needs and demands into consideration”, Aoun states.

With a large and diverse spectrum of customers across the region, ranging from oil & gas to finance and tech, and governments, Poly today sees a marked trend where customers are no longer satisfied to deploy communications technology that is “two to three years old and originating from the occidental world”, says Aoun.

On the contrary, the region today is well aware of the latest communications technology and trends, with Aoun relating how regional customers approach Poly, saying: ‘We know you [Poly] have so-and-so feature and so-and-so product, and we want it.’ Add to this “these customers always expect and want the best”, concludes Aoun.

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