Shure, a global leader in workplace collaboration solutions, today introduced the MXA925 Ceiling Array Microphone, the latest flagship of its Microflex® Advance (MXA) portfolio, designed to deliver the highest quality audio performance in even the most challenging acoustic spaces. Alongside the launch, Shure announced a firmware update to the MXA901 Ceiling Array Microphone, expanding its premium audio capture, flexibility and control from small to large meeting rooms.
Across the Middle East and Africa, these latest MXA advancements arrive at a time when organisations are investing in smarter meeting environments, hybrid collaboration spaces, and AI-supported workplace tools that depend on clear, reliable audio capture. Marking 10 years of the MXA portfolio, Shure continues to advance array technology with exceptional audio capture, simplified AV installation, and enhanced security and remote management. For consultants, AV integrators, IT teams, and enterprise customers across MEA, the MXA925 and expanded MXA901 enable easier deployment and more consistent meeting experiences across spaces.
Built-in AI-enabled DSP Delivers Industry-Leading Audio Quality for Modern Meeting Spaces
The new MXA925 Ceiling Array Microphone introduces a completely new processing platform that gets smarter over time. It features AI-enabled IntelliMix® DSP onboard for consistent, superior audio capture and intelligibility in all types of acoustic environments. For end users, this means meetings simply sound better: voices come through clearly even in tough rooms that have always been hard to hear in. For IT and AV teams, it means less tunning, fewer support tickets and escalations, and more consistent performance across spaces, along with cleaner audio that feed the AI tools powering everyday meetings.
AI Acoustic Echo Cancellation (AEC), along with AI Denoiser and AI Deverb, enables the MXA925 to overcome real-world meeting room challenges, including loudspeakers too close to the microphone, reverberation caused by windows and other surfaces, moving talkers, or distracting background noises like keyboards or pen clicks.
These AI-trained features work out of the box for easy deployment and faster standardization across meeting spaces. Ongoing firmware updates will continue to improve performance and protect customers’ investment as Shure evolves and enhances the MXA925 AI-enabled algorithms.
“We approach innovation as a process of continuous refinement,” said Evan Groom, Global Product Manager at Shure. “MXA925 builds on what customers already trust about Microflex Advance, while introducing new AI-enabled processing capabilities that help even the most acoustically difficult meeting rooms perform better.”
The MXA925 also integrates smoothly into IT workflows, offering enhanced security with dual RJ45 network connectivity for confident and protected communications. Remote device management, real-time monitoring, and firmware updates are provided via ShureCloud.
“Across MEA, customers are looking for collaboration solutions that are not only easy to deploy, but also reliable, scalable, and ready for the way meetings are evolving,” said Yassine Mannai, Associate Sales Director at Shure MEA. “With MXA925 and the expanded MXA901 capabilities, Shure is helping organisations create meeting spaces where every voice can be captured clearly, whether the room is small, large, simple, or acoustically complex.”
Certified for Microsoft Teams and Zoom, the MXA925 delivers the nuanced audio capture required for collaboration spaces that rely daily on AI tools like Copilot or AI Companion. This is especially relevant for regional enterprises, government entities, education institutions, and large organisations adopting AI-enabled meeting summaries, transcription, and hybrid collaboration workflows. [1] According to Gartner, worldwide AI spending is forecast to reach USD 2.59 trillion in 2026, reflecting the scale at which AI is being integrated into enterprise technology environments. [2] Microsoft’s 2026 Work Trend Index also found that 49% of Microsoft 365 Copilot conversations support cognitive work, including analysis, problem-solving, evaluation, and creative thinking. As AI-powered tools become more embedded into workplace collaboration platforms, clear and reliable audio capture becomes increasingly important for accurate transcription, automated summaries, real-time language services, and other AI-assisted meeting experiences.
MXA901 Firmware Update Expands Flexibility and Control
Shure is also extending the capabilities of the MXA901 Ceiling Array Microphone with firmware update v6.9, giving customers more flexibility and control with the same sleek industrial design. New features include improved support for voice lift applications via discrete outputs in Steerable Coverage™ mode, enhanced camera tracking via the Optimize Tracking feature, additional Automixer and Speech Gating Threshold controls, and a fully flexible single Automatic Coverage zone to ensure natural speech in more demanding room applications.
With these updates delivered via firmware, the MXA901 is now able to support even more use cases in the workplace, and existing installations can now support more room designs without adding and upgrading hardware.
Continuing the MXA Legacy
From the original MXA910 in 2016 to today’s MXA925, enhanced MXA901 and the recently launched MXA320, the whole MXA portfolio continues to be enhanced. Shure’s approach to array innovation has remained consistent: we listen closely to customers, refine performance, and evolve platforms thoughtfully over time.
“What matters most is how the MXA technology performs in real spaces. Our focus has always been on helping customers get reliable, consistent audio, no matter how their environments or needs change,” said Sam Sabet, Chief Technology Officer at Shure.
MXA925, updated MXA901 and MXA320 will be on display at InfoComm 2026 (June 17 – 19, 2026). Visit Shure in Central Hall at Booth C9018 to learn more.
For more information about Shure’s Microflex Advance solutions, visit www.shure.com/conferencing
