Dubai Summer Surprises (DSS) is here and Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia – is packing the season with entertainment, rewards, and surprises you won’t want to miss. Whether you’re chasing big wins, family fun, or some serious retail therapy, here’s everything you need to know.
Dino-mite fun for the whole family – Until July 23
Mall of the Emirates is taking families back in time with the Jurassic Café experience. Walk through towering prehistoric gates, explore a lush, ancient-themed setting, and enjoy live shows and roaming dinosaur parades. It’s Jurassic Park like you’ve never seen it before… and it’s only here for a month.
Shop more, win big – Until August 31
This summer, every AED 300 you spend at Mall of the Emirates, City Centre Mirdif or City Centre Deira could make you one of four lucky winners of 1 million SHARE points! Just scan your receipts using the SHARE app or pay directly with SHAREPAY and you’re in the running. Shopping has never been more rewarding.
Shop & Win 1 Million SHARE Points in even more malls – Until August 31
City Centre Al Zahia, Ajman, Fujairah, and Sharjah are also getting in on the summer action. Shoppers who spend AED 200 and scan their receipts through the SHARE app are in the running to win a grand prize of 1 million SHARE points – that’s AED 100,000 worth of rewards for one lucky winner. Just shop and scan before August 31!
Double down with SHARE multiplier offers at Mall of the Emirates – Until August 31
If you’re shopping between now and August 31, make your spending work harder. Spend between AED 500 and AED 999 in a single transaction and get 5X SHARE points. Spend between AED 1,000 and 1,999 in a single transaction to get 10X points. Hit AED 2,000 or more in a single transaction and you’re looking at a massive 20X points, instantly!
Fly away just by shopping – Until September 15
If you’re an STC pay VISA cardholder from Saudi Arabia, this one’s for you. When you purchase a Tourist Gift Card worth AED 3,500 at Mall of the Emirates, you’ll receive an instant confirmed flight ticket. Just register through the official landing page and the skies await. This exclusive offer runs all summer long until September 15.
GDSS – 12 Hour Sale: 12 hours of nonstop sales and surprises to kick off the Great Dubai Summer Sale – July 18
Mark your calendars: From July 18 to August 10, Mall of the Emirates and City Centre Malls will light up with an epic Great Dubai Summer Sale (GDSS). To celebrate the beginning of GDSS on 18 July, for 12 hours, expect deep discounts across your favourite stores. Win instant prizes at Mall of the Emirates with an in-mall buzzer and a spin the wheel game at City Centre Mirdif and City Centre Deira. It’s fast, fun, and for a limited time only, so don’t miss out.
SHARE Offer with City Centre Mirdif, City Centre Deira and City Centre Al Zahia – July 18 to August 10 and August 15 to 31
Enjoy 5% cashback in SHARE points when you shop for Fashion, Accessories and F&B from July 18 to August 10. Plus, don’t miss out on 15X SHARE points on all your food and beverage purchases every Friday to Sunday from August 15 to 31. Whether you’re refreshing your wardrobe or grabbing a bite with friends, your spending goes further with SHARE.
Meet the Mascot Shamsa and watch African drummers and stilt walkers at City Centre Al Zahia – July 18 to 20
You might bump into Shamsa, the mall mascot, grooving alongside African drummers and stilt walkers from July 18 to 20 for an extra dose of summer fun. The high-energy crew will perform live in three sets from 6 to 6:30 pm, 7 to 7:30 pm, and 8:30 to 9 pm. It’s the perfect reason to stick around, snap a selfie, and enjoy the chill vibes.
Voyage Club at City Centre Mirdif to beat the heat – July 23 to August 10
Don’t miss City Centre Mirdif’s bold and breezy pop-up destination where art, culture, retail therapy, and summer energy all come together in one unforgettable escape this DSS. Visitors to the mall will get to enjoy an immersive experience right from a Charms Bar, Ink Kissed tattoo booth with playful peel and stick body art and a Waggish Boutique. With lots more to come, don’t forget to keep this on your DSS to-do list since City Centre Mirdif is bringing the fun to your doorstep.
Take Off on a Summer Escape at City Centre Deira and City Centre Al Zahia – July 24 to August 10 and August 14 to 24 respectively
Themed around travel with stops reflecting a vibrant airport terminal, a tropical paradise and more, City Centre Deira and City Centre Al Zahia’s Summer Escape takes shoppers on a journey of fun and discovery from July 24to August 10 and August 14 to 24, respectively. Spend AED 200 (excluding Carrefour) and unlock a trail of interactive stops with instant surprises. Make it to the end and you will qualify for a grand prize!
3 Days: up to 90% Off at all Majid Al Futtaim Malls – August 8 to 10
Don’t miss the 3-Day Super Sale with jaw-dropping deals of up to 90% off across select stores at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Al Zahia, City Centre Meaisem and My City Centre Al Barsha. It’s happening for just three days, so mark your calendars and shop like there’s no tomorrow.
Surprise ice-cream on the house – August
Get ready for the sweetest surprise of the season. An ice-cream truck will be making its way through the Al Zahia residential villas in August, handing out free frozen treats. After the neighbourhood tour, it’ll park at Al Zahia Plaza all weekend for mall visitors to cool off in the tastiest way.
Get ready to go digital – August
Starting mid-July, Mall of the Emirates and City Centre Mirdif are launching an immersive Roblox experience for the next generation of shoppers with an in-mall activation only at Mall of the Emirates in August. Think virtual fun meets real-world style. More on this soon… but yes, it’s going to be awesome.
This summer, Majid Al Futtaim malls are turning the heat up on shopping, entertainment, and unforgettable experiences. Whether you’re here to spend, win, play, or just soak in the fun, there’s something waiting for you. See you at the malls!
