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Business Tech

WhatsApp launches paid subscriptions and ads in app update

In phased rollout WhatsApp is introducing paid subscriptions, promoted channels, and advertising within its Updates tab, marking a significant expansion of the platform’s business model while keeping private messaging untouched. The new features will appear only in the Updates tab, which houses both Status posts and Channels. The company stated that the changes are
Business UAE

New manual unveiled for OOH advertisers in Dubai

Evolving advertising needs addressed Dubai’s Roads and Transport Authority has launched an updated version of its Out-Of-Home (OOH) Advertising Manual to foster a dynamic and competitive advertising environment in Dubai emirate in the United Arab Emirates (UAE). Newly launched in collaboration with Dubai Municipality and Dubai’s Department of Economy and Tourism, the