BMW Group

NEWS DESK

The New BMW iX4

News Desk 08/10/2026

Extrovert, unmistakable and fully electric, the new BMW iX4 is the next Neue Klasse model from BMW. Like its Neue Klasse siblings, the new Sports Utility Vehicle in coupé form represents a technological leap forward into a new era. At the same time, the BMW iX4 showcases its own, particularly

NEWS DESK

MINI Strengthens Its Global Presence: Fully Electric Debut in Pakistan and Return to Jordan

News Desk 13/08/2026

MINI continues its global growth journey with two milestones in 2026: a successful market entry in Pakistan with a fully electric model family and the brand’s return to Jordan in partnership with established BMW Group importers.   “The MINI debut in Pakistan and the brand’s relaunch in Jordan are important milestones in our journey. They […]

NEWS DESK

BMW ALPINA: Standalone automobiles with a new brand emblem

News Desk 12/02/2026

Munich. Following its brand activation in early January 2026, BMW ALPINA is presenting itself as an exclusive new brand under the custodianship of the BMW Group. The brand embodies an exceptional balance of supreme ride comfort and high performance. The new badge design complements the recently revealed wordmark, collectively defining the brand’s contemporary iconography.

NEWS DESK

BUILDING ON RECORD MOMENTUM: BMW GROUP MIDDLE EAST DELIVERS STRONG GROWTH IN 2025

News Desk 15/01/2026

BMW Group Middle East has closed 2025 with another year of robust and sustainable growth across its portfolio (BMW, MINI and BMW Motorrad), building on the exceptional results recorded in 2024. The region’s strong demand for innovation and performance has propelled the BMW brand to a 10% year-on-year increase in sales further cementing the Middle […]

NEWS DESK

AGMC supported the future of blockchain with Binance Blockchain Week 2025

News Desk 04/12/2025

AGMC, the official importer of BMW Group vehicles in Dubai, Sharjah and the Northern Emirates partnered with this week’s Binance Blockchain Week 2025 as a Gold Sponsor. The conference took place from 3-4 December at Dubai’s Coca-Cola Arena, which brought together global leaders across Web3, digital innovation and emerging technologies. AGMC’s partnership with Binance

NEWS DESK

BMW Group announces senior management changes in Sales and Finance Divisions

PR News Desk 12/09/2025

The BMW Group today announced senior management changes in its Sales and Finance Divisions: Jean-Philippe Parain, who currently serves as Head of the Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa for the BMW Group, will assume responsibility for the MINI brand as of 1 October 2025. Parain brings a wealth of international experience […]

NEWS DESK

Hydrogen high tech at the BMW Group: start of series production in 2028 is getting closer

PR News Desk 10/09/2025

Munich. BMW Group Plant Steyr is getting ready for series production of fuel cell systems. The third generation of the BMW Group’s hydrogen drive system will be manufactured in Steyr from 2028, and the company’s competence centres in Munich and Steyr are already building the first prototypes. Further drive system components will come from the […]

Automotive

BMW Group showcases groundbreaking innovations at Auto Shanghai 2025

Arnold Pinto 24/04/2025

From the Neue Klasse lineup At Auto Shanghai 2025, the BMW Group is unveiling a bold new era of mobility and bringing its vision for future vehicle generations to life. The spotlight falls on its latest innovations from the Neue Klasse lineup, including the futuristic BMW Panoramic iDrive, the high-performance Heart of Joy central computer, […]

Automotive Sustainability

BMW Group To Electrify Araquari Plant In Brazil

Arnold Pinto 19/04/2024

Facility To Produce First Premium Plug-In Hybrid In South America The BMW Group announced the electrification of its Araquari plant in a strategic move to align with Brazil’s growing demand for electrified vehicles. To cater to the surging interest in electric mobility, the renowned automaker will commence local production of the BMW X5, a significant […]

Automotive Business

BMW Group And Tata Technologies Sign Strategic Partnership

PR News Desk 13/04/2024

JV For Automotive Software And IT Solutions In a move that promises to enhance automotive software capabilities and drive digital transformation, the BMW Group and Tata Technologies, a leading global product engineering and digital services company, have forged a pivotal agreement to establish a joint venture (JV). The strategic alliance is set to redefine the […]