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Bridgestone Announces 2026 Motorsports Activities

Bridgestone Corporation (Bridgestone) announced its motorsports activity plans for 2026. The company will continue to support a wide range of motorsports worldwide, from top-tier races to grassroots race events for amateur drivers. The Bridgestone “POTENZA” brand will be at the forefront of four-wheel racing, while the “BATTLAX” brand will power two-wheel competitions.
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Co-Creation Activities by Ethiopian Airlines Group and Bridgestone to Support Safe Aircraft Operations with Peace of Mind

Bridgestone Corporation (Bridgestone) today announced that it has launched unique co-creation activities with Ethiopian Airlines*1, the largest airline in Africa, and Ethiopian Airports at Addis Ababa Bole International Airport (Bole International Airport). This initiative aims to reduce Foreign Object Debris (FOD) on airport surfaces to enhance safe aircraft operations
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Bandag to Build State-of-the-Art Retreading Factory in Georgia in Collaboration with Tegeta Motors and Bridgestone

Bandag, a global leader in retreading solutions, has signed an agreement with Tegeta Motors to build a state-of-the-art Tegeta Bandag Factory in Rustavi, Georgia. This milestone marks an important step in expanding sustainable retreading solutions across the Caucasus region. The new facility is poised to become a key driver of environmentally responsible mobility
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Bridgestone Launches Potenza Sport EVO with ENLITEN Technology

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has unveiled its latest ultra-high-performance tyre: the Bridgestone Potenza Sport EVO with ENLITEN Technology. Building on the multi-award-winning Potenza Sport, the new tyre offers enhanced sports performance, wet control, longevity and fuel/energy efficiency, alongside expanded size range.
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Bridgestone teams up with UAE fleets to tackle road safety at Baker Hughes Overland Transportation Safety HSE Event

Bridgestone MEA, a global leader in tyres and sustainable mobility solutions, reaffirmed its commitment to advancing road safety and fleet sustainability through its participation in the Baker Hughes Overland Transportation Safety HSE Event held in Dubai. The event brought together leading fleet companies and industry experts to share insights and best practices in road
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Bridgestone powers Automechanika Network in Abu Dhabi, together with long-standing partner Al Masaood TBA

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Bridgestone MEA, a global leader in tyres and sustainable mobility solutions, took part in Automechanika Network, which brought together senior leaders from across the automotive value chain. Held recently in Abu Dhabi, the event served as a dynamic platform for discussions on the future of mobility, sustainability, and innovation in the Middle East’s aftermarket sector.
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Bridgestone’s Tips for Choosing Right Tyres

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Road travel increases significantly during holidays or summer, prompting many drivers to change their vehicle’s tyres for safer journeys. However, selecting the right tyres is not always straightforward, as numerous factors must be considered. Bridgestone, a global leader in premium tyres and sustainable mobility solutions, offers tips to help you make the right choice
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Bridgestone Develops Bespoke Potenza Race Tyres for Volkswagen Golf GTI’s Record-Breaking 50th Anniversary Model

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Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has developed custom Potenza Race semi-slicks for Volkswagen’s new Golf GTI EDITION 50, the Golf GTI’s exclusive 50th anniversary model. Engineered to perfectly match and enhance the high performance capabilities of the fastest and most powerful production GTI to date, Bridgestone’s custom
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Al Masaood TBA and Bridgestone Collaborate with Abu Dhabi Police on “Checked by Bridgestone” Tyre Campaign for Abu Dhabi Drivers

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Al Masaood Tyres, Batteries, and Accessories (TBA), along with Bridgestone EMEA, has joined forces with Abu Dhabi Police to launch the latest edition of the Checked by Bridgestone campaign – a two-day initiative aimed at raising awareness on tyre safety and protecting road users during the high-temperature summer season. Hosted at Al Masaood’s Mushrif and […]
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Bridgestone builds on E8 Commitment with ‘Checked by Bridgestone’ initiative to prioritise safe and stress-free mobility

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Bridgestone, a global leader in premium tyres and sustainable mobility solutions, implemented its ‘Checked by Bridgestone’ tyre safety initiative in Abu Dhabi as part of the company’s E8 Commitment. The initiative, organised in collaboration with the Abu Dhabi Police and Al Masaood TBA, complemented Bridgestone’s value of ‘Ease’, which is centred on enhancing mobility for
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Bridgestone Announces 2025 Motorsports Plan

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Bridgestone Corporation announced its 2025 motorsports plan. In 2025, the company will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture. Valuing its “origin” as a tyre manufacturer, the company will contribute to the