Bridgestone Corporation has celebrated the success of the 2023 Bridgestone World Solar Challenge (BWSC) and the competitive debut of an ENLITEN technology equipped tire. Bridgestoneās new ENLITEN tire showed strong performance by supporting Challenger Class Winner Innoptus Solar Team,and
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Bridgestone, a global leader in tyres and sustainable mobility solutions, announced the successful completion of its latest Corporate Social Responsibility (CSR) initiative in the UAE. In collaboration with Goumbook and the UAE Food Bank, the initiative involved the company’s UAE-based employees and their families working together to prepare meals for 1,000
Bridgestone EMIA, a global leader in tyres and sustainable mobility solutions, demonstrated its commitment to shaping the future of sustainable mobility with a series of engaging sessions at Automechanika Dubai 2023. The prestigious automotive event, which was held recently united industry leaders and experts to discuss and explore the evolving landscape of the automotive
Bridgestone EMIA, a global leader in tyres and sustainable mobility solutions, highlighted the significance of electric vehicles (EVs) as the foundation of sustainable mobility solutions during its participation at the Middle East and North Africa Electric Vehicle Show (MENA EV Show) 2023. The company highlighted the marketās promising future in the Middle East and several
Bridgestone, a global leader in tyres and sustainable mobility solutions, received the āInnovative Sustainable Tyre Technology Provider of the Yearā award at the prestigious Logistics & Transport Awards 2023. The company was recognised for its innovative tyre solutions, which contribute to safe and fuel-efficient transportation. The award ceremony was held
July 11, 2023: Bridgestone EMEIA, a global leader in tyres and sustainable mobility solutions, took part in the MEA Presidentsā Meeting to shed light on the future of Middle East and Africa (MEA) markets. The meeting, which was attended by industry experts and thought leaders, aimed to assess key topics such as the impact of […]
Bridgestone, a global leader in tyre and mobility solutions, together with its long-term local partner Nile Projects & Trading, a leading tyre partner within the region known for its Fit & Fix Nationwide network, is organizing the #CheckedbyBridgestone campaign in Egypt. The campaign aims to enhance tyre safety awareness among drivers and promote road safety […]
1st June 2023: Bridgestone, a global leader in tyres and sustainable mobility solutions, has entered into sustainability-focused partnership with Goumbook, in collaboration with Fasttrack Emarat and Nasser Bin Abdullatif Al Serkal Est., to promote environmental conservation and sustainable living among its customers. As part of the āGive a Ghaf ā Tree Planting
29 May 2023 ā Bridgestone EMIA has been chosen as the āOfficial Technical Partnerā of Lamborghini to develop and provide new fitments and premium tyres that maximise the performance of the brandās most exotic and luxury sportscars. The partnership demonstrates Bridgestoneās extensive R&D and technological capabilities through which it develops state-of-the-art
23 May 2023: Bridgestone, a global leader in sustainable mobility and advanced solutions, launched THE LANE CHANGE SONG ā a first-of-its-kind radio takeover, to encourage road safety and reduce accidents caused by sudden lane changes on highways in the UAE. The latest initiative coincided with the UN Global Road Safety Week, which was held recently. As
11 April 2023: Bridgestone Middle East and Africa (MEA), announced the launch of the 2nd edition of its annual wellness and road safety initiative āEyes on The Roadā for the holy month of Ramadan. The annual campaign supports fleet drivers in UAE, Saudi Arabia and Morocco for their hard work and resilience, as well as […]
March 29, 2023- Bridgestone, a global leader in sustainable mobility and advanced solutions, recently unveiled its latest off-road tyre, the Dueler A/T 697, at the Off Road Zone 4X4 shop. The Off-Road Zone 4X4 community organised a desert driving event to test out the new off-roading tyre. During the event, Bridgestone engaged with off-road communities […]
(March 27, 2023) ā As a global leader in tyres and sustainable mobility solutions, Bridgestone is strongly committed to driver safety. Tyres carry peopleās lives, and Bridgestone is dedicated to safeguard and maximise safety on the road in everything it does. This comes down to its products, and specifically the new Bridgestone Turanza 6 which […]
Brussels (15 February 2023) ā Bridgestone Corporation would like to express its deepest sympathy to all the people affected by the earthquake that struck near the Turkish-Syrian border on February 6, 2023 and wishes for a speedy and full recovery for the people and communities. Bridgestone will donate one million Euros through the Red Cross […]
February 2 ,2023: Bridgestone, a global leader in sustainable mobility and advanced solutions, was awarded Tyre Technology Provider of the Year Award 2023 for the second successive year during the Truck and Fleet ME awards that took place recently in Dubai. The event, which was held in The Ritz Carlton, JBR, in Dubai, was intended […]
January 19, 2023 – Bridgestone has been chosen as the sole and exclusive tyre partner for the new Lamborghini HuracĆ”n Sterrato, providing All-Terrain and Winter fitments for the worldās first all-terrain super sports car equipped with a V10 engine and all-wheel drive powertrain. Specifically designed for the unique engineering requirements of the Lamborghini HuracĆ”n

























