communications

NEWS DESK

MEPRA Marks 25 Years of Shaping the Communications Profession in the Middle East

News Desk 14/01/2026

This year, the Middle East Public Relations Association (MEPRA) is marking its 25th anniversary, recognizing a quarter century of advancing professional practice, industry alignment, and leadership in communications across the region.   Founded in 2001 by a small group of senior agency

Corporate

Dubai-based Content Plus expands Arabic media services across the Gulf

News Desk 28/07/2025

With a strategic consultancy model Founded in 2016, Dubai-based Content Plus is a boutique communications and public relations agency that distinguishes itself with its distinctive approach to Arabic media consulting. With hubs in Dubai, Abu Dhabi, and Riyadh, the firm offers a range of services including content development, media relations, spokesperson visibility, and

NEWS DESK

New data reveals growth of Black Friday conversational customer communications

PR News Desk 12/12/2024

New data from global communications platform Infobip shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels. Infobip recorded new levels of total customer communications interactions on its platform this year, with 3.4bn interactions on the day of Black Friday, which represents a 26% increase when compared to

NEWS DESK

Communications Powerhouses TRACCS and Accordience Announce Strategic Global Affiliate Partnership

PR News Desk 12/11/2024

TRACCS, the largest independent and homegrown communications consultancy in the MENA region, and Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, announced a strategic global partnership bringing together decades of proven expertise and experience. This affiliation enables access to integrated,

Business

Middle East PR Industry Issued With 8 AI-Use Guidelines

News Desk 18/06/2024

In A First For MEPRA The Abu Dhabi-headquartered Middle East Public Relations Association (MEPRA) has unveiled new guidelines to regulate the use of Artificial Intelligence (AI) within the communications sector in the Middle East region. The guidelines, a product of MEPRA’s AI Committee and ChatGPT’s expertise are a valuable resource for PR industry