With a strategic consultancy model
Founded in 2016, Dubai-based Content Plus is a boutique communications and public relations agency that distinguishes itself with its distinctive approach to Arabic media consulting.
With hubs in Dubai, Abu Dhabi, and Riyadh, the firm offers a range of services including content development, media relations, spokesperson visibility, and digital campaign localisation. Its strategic consultancy model sets it apart in the industry, and it is currently expanding its services across the Gulf region.
With a dedicated focus on Arabic media communication in the UAE and the Gulf region, Content Plus serves government institutions and multinational corporations with content tailored to Arabic-speaking audiences.
Mohammed Baida, Founder & Managing Director of Content Plus, says: “This expertise ensures our clients’ messages are effectively delivered to their target audience across the Gulf region.”
Content Plus collaborates with organisations in various sectors, including public services, finance, aviation, hospitality, fintech, education, culture, and corporate services. Its team includes native Arabic speakers with backgrounds in journalism, communications and media studies.
Baida notes: “At Content Plus, we understand the importance of confidentiality and the need for rapid response in today’s fast-paced business environment. We often execute projects under NDA agreements, and all content delivered becomes the property of clients unless otherwise agreed.
“We are proud to report typical turnaround times of under five business days for standard requests, and we are always ready to provide rapid support during crises, ensuring our clients’ information is always secure,” he adds.
Cultural understanding
In a region where accurate communication in Arabic is essential, Content Plus emphasises cultural understanding in every project. It offers localisation, campaign transcreation, digital media management and media monitoring services.
The agency’s services include Arabic press releases, corporate speeches, media training for C-Suite executives, annual reports and digital content. It also provides SEO‑optimised content for Arabic websites, newsletters and LinkedIn profiles.
Its integrated service model includes strategic consulting and hands-on implementation. Content Plus typically begins work within three to five business days after approval is received. It offers flexible payment options ranging from monthly retainers to milestone-based project fees.
Content Plus’s work with clients across the UAE and Saudi Arabia demonstrates its regional relevance. Its strategic hubs ensure alignment with local regulatory environments and cultural expectations in Gulf media, giving clients confidence in its understanding of their local market.
Clients benefit from Content Plus’s local insight into designing messaging frameworks. In addition to broad consultancy, the agency provides spokesperson training to ensure effective and credible media presence in Arabic outlets, reassuring clients about its ability to design effective messaging frameworks.
Case studies
“Our work with ICC UAE during a global reorganisation and the pandemic is a testament to our ability to maintain visibility for our clients. We helped ICC UAE maintain its presence in the public eye through consistent press events and interviews across TV and digital platforms, and our efforts were reflected in an increase in mentions in publications. This is just one example of how we deliver results for our clients,” says Baida.
Other examples include support for Victory Team, where Content Plus revamped social media content, initiated hashtag campaigns and delivered analytics to improve engagement. The company reports increased follower growth and content impressions.
In 2019, Content Plus assisted Atlas Copco with a major event in Dubai. They managed messaging around sustainability goals and secured coverage of a keynote speech by a leading economist from the Dubai Economy. The briefing provided an overview of the regional economic context.
Content Plus also handled the launch campaign for One Financial Markets in the Dubai International Financial Centre. The agency coordinated press releases to regional and international outlets, highlighting the firm’s placement within the MENA investment landscape.
By promoting transparency in its communications work and reporting measurable results, Content Plus underlines the growing demand for regionally fluent agencies. Organisations operating in the Gulf increasingly prefer partners with Arabic expertise and local cultural knowledge. This provides a clear advantage in reputation-sensitive sectors across the Middle East.
With the Gulf media sector expanding under national development plans, Content Plus’s position aligns with broader trends. Gulf governments are promoting the growth of media and digital infrastructure, while local agencies with language skills are becoming strategic assets for businesses.
“This alignment with regional trends ensures our clients are always at the forefront of the industry, instilling confidence in our strategic positioning,” says Baida.
The agency’s practice of producing Arabic content with SEO optimisation and metadata support reflects growing demand for digital visibility in Arabic search. Clients benefit from content that is both culturally relevant and search engine discoverable.
While Content Plus covers the UAE and Saudi Arabian markets, its model is being scaled to other GCC countries with similar needs for Arabic‑first communication. Market observers suggest that firms adept at bridging Arabic speech and media strategy are increasingly sought as regional communication becomes more integrated.
Content Plus’s approach offers a data-driven option for organisations that place value on culturally accurate messaging, Arabic media engagement, and measurable performance. In a dynamic Gulf media environment, such alignment may prove essential for both public and private sector communications.
Contact Content Plus: +971 50 798 5921 (WhatsApp), https://cp-uae.com/
Hero image: Mohammed Baida, Founder & Managing Director of Content Plus. Credit: Content Plus
