As the UAE gears up for another season of Dubai Summer Surprises (DSS), new data from Checkout.com reveals a sharp increase in digital spending during last year’s campaign, with signals pointing to even greater momentum this summer. The number of daily digital transactions in the UAE jumped by
Dubai Summer Surprises 2025
The 28th edition of Dubai Summer Surprises (DSS) kicks off tomorrow, transforming the city into a 66-day summer playground with the most-value packed programme ever from 27 June to 31 August, 2025. Organised by Dubai Festivals and Retail Establishment (DFRE), DSS 2025 promises a summer well spent for everyone with thousands of offers and things […]
Dubai Summer Surprises (DSS) 2025 presents an adrenaline-pumping line-up of 6 indoor mall runs at the city’s top shopping destinations, promising a summer well spent with movement, music, prizes, and endless fun. Organised by Dubai Festivals and Retail Establishment (DFRE) as part of a packed DSS programme of thousands of things to do citywide, the […]












