Samsung Electronics MENA announced today the conclusion of its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see dentsu and Publicis Groupe jointly manage Samsung’s media planning and buying portfolio in the region. The review,
MENA
AdsAdvisor, an all-in-one marketing platform powered by MY.GAMES, has officially launched in the MENA region, accelerating its global expansion and offering mobile companies in gaming, fintech, lifestyle, and health & fitness a comprehensive solution for data-driven growth. The MENA mobile market is experiencing rapid acceleration – fueled by rising in-app
Mohammed Ben Sulayem, President of the Fédération Internationale de l’Automobile (FIA), says Bahrain’s staging of the 2026 FIA Karting World Championship will be another boost for motorsport development in the MENA region. Ten years after hosting its third ‘World Championship’, the Bahrain International Kart Circuit will organise the Mondokart.com FIA Karting World
Following the phenomenal success of The Wonderfully Weird World of Gumball, which scored a perfect 100% on Rotten Tomatoes, Cartoon Network is thrilled to announce that brand-new episodes will premiere on Cartoon Network HD across MENA in February 2026. Produced by Hanna-Barbera Studios Europe, the beloved animated series continues its legacy of comedy and creativity […]
SgurrEnergy, a global leader in renewable energy engineering and integrated technical consultancy with over 23 years of experience, has achieved a major milestone by delivering 39 GW of renewable energy capacity across the MENA region. This reaffirms its role as a key partner in MENA’s clean energy transition and its commitment to driving large-scale renewable […]
84.7 million adults aged 20-79 were living with diabetes in the Middle East and North Africa in 2024, and this number is projected to increase by 92% to 162.6 million by 2050, according to the International Diabetes Federation (IDF)¹. “Diabetes is a chronic metabolic disease characterized by elevated levels of blood glucose, which over time […]
Marketing + Media Alliance (MMA MENA) has announced the winners of the prestigious SMARTIES KSA 2025 Awards, held at Saraj Venue, Riyadh. The annual awards program celebrates the KSA’s most effective and innovative modern marketing campaigns, honouring the brands, agencies, and tech enablers leading marketing transformation in the Kingdom of Saudi Arabia. As the marketing
Bien-Etre Ltd, an emerging longevity diagnostics and wellness company, today announced it has secured an exclusive, multi-year distribution agreement with Beyond Blood Diagnostics (BBD) for the Gulf Cooperation Council (GCC) region. This deal grants Bien-Etre sole rights to integrate BBD’s proprietary rapid longevity test, a breakthrough technology delivering
Amid an unprecedented industrial transformation, steel remains the foundation of MENA’s next growth chapter. With over $3 trillion in active and planned projects[1] and annual regional steel consumption forecast to surpass 65 million tonnes by 2027,[2] the region is cementing its position as a driving force in the global industrial landscape. As these dynamics […]
London Business School (LBS), a global leader in business education, hosted its annual Worldwide Alumni Celebration (WAC) events in Dubai and Riyadh. Part of a global series of events held in over 70 cities, LBS alumni, thought leaders, and distinguished guests came together to explore the themes shaping the region’s growth and innovation. The […]
Technology can do more than deliver — it can drive meaningful impact. talabat has released its first-ever Giving Back Impact Report, highlighting how technology and community engagement can combine to create lasting social good across the MENA region. Through its Giving Back program, talabat turns everyday moments into opportunities to give back, allowing customers to […]
MY.GAMES, a leading international video game developer and publisher, is expanding its Publishing Program to MENA, bringing together the expertise of its PC and console publishing division, Knights Peak, and its mobile publishing arm, MGVC Publishing, to help MENA developers scale globally. The MY.GAMES publishing program supports developers across mobile, PC, and
During GITEX Global 2025, Magna AI, a global full-value-chain AI Transformation Factory being established in partnership with Trend Micro and Wistron Digital Technology Holding Company (WDH), powered by next-gen NVIDIA technologies, announced plans for a $300 million strategic alliance with TechnoVal, an SAP Gold Partner and leading regional enabler of digital
Cercli (www.cercli.com), the modern platform for enterprises to hire, manage, and pay their global workforce in the age of AI, has announced a $12 million Series A round led by Germany headquartered Picus Capital. The round also saw participation from Knollwood Investment Advisory, existing investors Y Combinator, Afore Capital, and COTU Ventures who doubled down on
Gentis, the international recruitment and talent advisory firm, is highlighting the rapid rise of artificial intelligence (AI) in the hiring process as Middle East organizations look to secure the next wave of digital talent. According to LinkedIn’s Future of Recruiting 2025 – MENA report, 37% of organizations are already experimenting with or integrating generative AI
Samsung Electronics MENA has kicked off its latest regional campaign, #YouDeserveMore, with an open call to mobile users who feel stuck with phones that haven’t offered anything fresh in years. This is more than an upgrade, it’s a clear message: Why stay stuck with good enough, when better options are in front of you? At […]
The UAE has been selected as the newest destination for the prestigious Run Show MENA, with the event set to attract thousands of running enthusiasts under one roof, a first for Dubai. Run Show MENA will take place at the Dubai Exhibition Centre, Expo City, on 3-4 October 2026, bringing together world-class speakers, hundreds of […]
ATME, the digital assets exchange licensed by the Central Bank of Bahrain (CBB), has introduced a new regulated model that enables brokers and asset managers to issue and trade investment products directly on its platform. Arabian Gulf Capital is the first to launch under this framework, enabling tokenized investment products to be brought to market […]
MENA Oceans Summit 2025 to Launch MENA Ocean Action Agenda ahead of IUCN World Conservation Congress
Goumbook will host the MENA Oceans Summit 2025 under the Patronage of the UAE Ministry of Climate Change and Environment, in partnership with Environment Agency – Abu Dhabi (EAD) and the International Union for Conservation of Nature (IUCN), from 8–11 October 2025. Now in its third year, the Summit has evolved into a cornerstone platform for advancing ocean
Unifonic, a leading AI powered omnichannel customer engagement platform and SaaS (Software as a Service) provider in the Middle East, announces its participation as the Platinum Sponsor of the E3 Customer Experience Conference 2025, scheduled to be held from September 29 to 30, 2025, at the JW Marriott Hotel Riyadh, Saudi Arabia. The conference serves





























