MENA

NEWS DESK

O Gold and botim Launch MENA’s First Fintech Gold Investment Feature

PR News Desk 27/08/2025

O Gold, the UAE’s first Emirati app for fractional gold and silver ownership, has partnered with botim, Astra Tech’s flagship AI-powered fintech and leading communication platform, to bring gold investment capabilities directly into the botim ecosystem. Backed by an agreement signed in 2023,

NEWS DESK

STARZPLAY Secures Exclusive MENA Streaming Rights for ACC Men’s T20 Asia Cup 2025

PR News Desk 26/08/2025

Cricket fans across the MENA region can watch every match of the ACC Men’s T20 Asia Cup 2025 live and exclusively on STARZPLAY, the region’s leading subscription streaming platform. Running from 9 to 28 September, the tournament will be hosted across Dubai and Abu Dhabi, bringing cricket’s most anticipated regional competition directly to fans’ screens. […]

NEWS DESK

STARZPLAY Secures Exclusive Serie A Rights Renewal, Reinforcing Sports Leadership Across MENA

PR News Desk 23/08/2025

STARZPLAY, the region’s leading streaming platform, today announced the renewal of exclusive broadcast rights for Serie A, Italy’s top-tier football league, for the 2025-2026 season across the Middle East and North Africa. Serie A matches will be available live and on-demand with dual-language commentary in Arabic and English, complemented by comprehensive

NEWS DESK

With All 380 LALIGA Games Live and Exclusive, beIN SPORTS Confirms Itself Home of Spanish Football Across MENA

PR News Desk 15/08/2025

As another engrossing season of LALIGA prepares to kick-off tomorrow night, beIN MEDIA GROUP (“beIN”), the global sports, entertainment, and media conglomerate, has revealed its live coverage plans, confirming itself the home of Spanish football across the Middle East and North Africa (MENA). A continuation of a long-standing partnership between beIN and the Spanish

NEWS DESK

Platinumlist Rebranding to Meet Needs 9+ Million Users Across MENA

PR News Desk 13/08/2025

Platinumlist, the Middle East entertainment discovery platform, launches a comprehensive rebranding of its platform. This step is a response to the booming events sector in the MENA region, which has resulted in evolving user and partner demands for flexibility, consistency and personalisation. Since its founding in 2009, Platinumlist has expanded from a single event type

Defence & Security Saudi Arabia

Saudi Arabia deepens ties with Interpol as it prepares to host MENA Regional Bureau

Arnold Pinto 11/08/2025

As global cost of cybercrime rises Saudi Arabia is expanding its role in international policing, following a high-level visit by its Minister of Interior, Prince Abdulaziz bin Saud bin Naif bin Abdulaziz, to Interpol’s headquarters in Lyon, France. The visit marks a significant step in the Arabian Gulf state’s preparations to host Interpol’s Regional Bureau […]

NEWS DESK

Samsung Electronics MENA and FACES Beauty Middle East Partner to Ignite Summer Travel Moments with “The Beauty Trip” Campaign, Shot Exclusively with The Galaxy S25 Series

PR News Desk 04/08/2025

This summer, Samsung Electronics MENA and FACES Beauty Middle East, the region’s pioneering beauty omni-retailer, are excited to announce a dynamic new partnership to launch an energetic summer campaign that celebrates the art of travel, beauty, and self-expression. Faces Beauty Middle East, the go-to destination for beauty lovers across the region, known for offering the

NEWS DESK

Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign

PR News Desk 24/07/2025

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, continues to deliver on the promise of borderless crypto lifestyle in a massive wave of Web2 partnerships. Starting in MENA, where its Dubai headquarters is based, Bybit is connecting the dots between Web2 and Web3 with a variety of local partners. The campaign seamlessly integrates crypto […]

NEWS DESK

Deliverect Achieves Major Milestone of One Billion Global Orders and Accelerates Investment to Drive MENA Growth

PR News Desk 15/07/2025

Deliverect, a leading global food tech SaaS company, today announced it has processed one billion orders – a key milestone that underscores the company’s digital scale and industry-leading integration network by leveraging the power of AI to unlock efficiency, speed and bottom-line profit in modern restaurant operations. The significant achievement further solidifies

NEWS DESK

ArabyAds Talent Introduces the Next Evolution of Celebrity Management and Representation for MENA’s Public Figures

PR News Desk 14/07/2025

ArabyAds, the leading global AdTech company founded in the MENA region, today announces the launch of ArabyAds Talent, a strategic talent management solution designed to serve the region’s most influential public figures shaping culture, commerce, and discourse. Built to meet the demands of a rapidly evolving media and business landscape, ArabyAds Talent offers an

NEWS DESK

Google launches Flow & Gemini’s photo-to-video capability in MENA

PR News Desk 10/07/2025

Google launches today a new photo-to-video capability in Gemini, allowing creators and artists to transform their favorite photos into dynamic eight-second video clips with sound. The new capability is available to Google AI Ultra and Pro subscribers across the Middle East and North Africa, starting today.  Google is also launching Flow, the only AI filmmaking […]

NEWS DESK

Driving Regional Trade Forward: DHL Express and Octopios Partner to Empower MENA SMEs with Seamless Cross-Border Logistics

PR News Desk 09/07/2025

DHL Express, a global leader in international logistics, has announced a strategic partnership with Octopios, a rising B2B e-commerce platform, aimed at transforming how small and medium-sized enterprises (SMEs) across the Middle East and North Africa (MENA) region access international markets. Signed by Jawad Ouaziz, Vice President Commercial at DHL Express UAE, and

NEWS DESK

Promofix becomes the authorized Google Ads media sales representative across five key MENA markets

PR News Desk 03/07/2025

Promofix, MENA’s fastest growing technology provider and a subsidiary of JGROUP, has announced the expansion of its strategic partnership with Google, becoming the authorized media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorization, Promofix reinforces its position as a

NEWS DESK

ThePubverse by ArabyAds Secures Exclusive Partnership with Coolita to Monetize Connected TV Advertising Across MENA

PR News Desk 30/06/2025

ThePubverse, ArabyAds’ dedicated media monetization solution, proudly announces an exclusive and strategic partnership with Coolita, the global smart TV operating system developed by Chinese technology leader Coocaa. This landmark agreement gives ThePubverse exclusive rights to monetize Coolita’s Connected TV (CTV) advertising inventory across the GCC and Egypt, marking a

NEWS DESK

77% of MENA content creators say GCC is leading positive transformation in tourism & entertainment

PR News Desk 26/06/2025

Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the MENA region’s evolving landscape of influencer marketing. The report also explores regional dynamics through the lens of its influencers, highlighting which countries they believe are spearheading positive

NEWS DESK

Zoho Launches Zia Hubs to Empower MENA Businesses to Extract Intelligence from Unstructured Data

PR News Desk 23/06/2025

Zoho Corp., a leading global technology company, today announced the launch of Zia Hubs in the Middle East and North Africa (MENA) region, a new solution within Zoho WorkDrive, the company’s secure content collaboration platform that enables businesses to extract intelligence from unstructured data and activate it across their operations. Built on Zia, Zoho’s proprietary

NEWS DESK

Al Ain Farms Group and Finland’s FoodIQ Join Forces to Bring First-of-its-Kind Food-Tech to MENA

PR News Desk 17/06/2025

Al Ain Farms Group (AAFG), the UAE’s largest national provider of protein and beverages,has signed a strategic joint development agreement with Finnish food-tech innovator FoodIQ to bring cutting-edge food manufacturing technology to the region for the first time. This partnership marks the first major public milestone for AAFG since

NEWS DESK

MENA’s new entertainment startups: YouTube creators on the silver screen

PR News Desk 15/06/2025

YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas in Dubai. The premiere screening, Cinema YouTube,  is part of YouTube’s 20th anniversary celebrations and marks an inflection point in the creator economy as more content creators across the Middle East […]

NEWS DESK

MENA clubs back Ben Sulayem for second term as FIA president

PR News Desk 01/06/2025

National motor sport and mobility authorities from across the MENA region have delivered another huge vote of confidence in Mohammed Ben Sulayem’s leadership of the Fédération Internationale de l’Automobile (FIA), and urged him to seek re-election as President. The 29 FIA member clubs have written to Ben Sulayem saying that his tenure “has brought vital […]

NEWS DESK

Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story’ Campaign

PR News Desk 23/05/2025

Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign “Journey into Her Story,” created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women’s Day last […]