MENA

NEWS DESK

Driving Regional Trade Forward: DHL Express and Octopios Partner to Empower MENA SMEs with Seamless Cross-Border Logistics

PR News Desk 09/07/2025

DHL Express, a global leader in international logistics, has announced a strategic partnership with Octopios, a rising B2B e-commerce platform, aimed at transforming how small and medium-sized enterprises (SMEs) across the Middle East and North Africa (MENA) region access international markets.

NEWS DESK

Promofix becomes the authorized Google Ads media sales representative across five key MENA markets

PR News Desk 03/07/2025

Promofix, MENA’s fastest growing technology provider and a subsidiary of JGROUP, has announced the expansion of its strategic partnership with Google, becoming the authorized media sales representative of Google Ads products and services in five key MENA countries: Oman, Bahrain, Qatar, Kuwait, and Jordan. With this new authorization, Promofix reinforces its position as a

NEWS DESK

ThePubverse by ArabyAds Secures Exclusive Partnership with Coolita to Monetize Connected TV Advertising Across MENA

PR News Desk 30/06/2025

ThePubverse, ArabyAds’ dedicated media monetization solution, proudly announces an exclusive and strategic partnership with Coolita, the global smart TV operating system developed by Chinese technology leader Coocaa. This landmark agreement gives ThePubverse exclusive rights to monetize Coolita’s Connected TV (CTV) advertising inventory across the GCC and Egypt, marking a

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77% of MENA content creators say GCC is leading positive transformation in tourism & entertainment

PR News Desk 26/06/2025

Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the MENA region’s evolving landscape of influencer marketing. The report also explores regional dynamics through the lens of its influencers, highlighting which countries they believe are spearheading positive

NEWS DESK

Zoho Launches Zia Hubs to Empower MENA Businesses to Extract Intelligence from Unstructured Data

PR News Desk 23/06/2025

Zoho Corp., a leading global technology company, today announced the launch of Zia Hubs in the Middle East and North Africa (MENA) region, a new solution within Zoho WorkDrive, the company’s secure content collaboration platform that enables businesses to extract intelligence from unstructured data and activate it across their operations. Built on Zia, Zoho’s proprietary

NEWS DESK

Al Ain Farms Group and Finland’s FoodIQ Join Forces to Bring First-of-its-Kind Food-Tech to MENA

PR News Desk 17/06/2025

Al Ain Farms Group (AAFG), the UAE’s largest national provider of protein and beverages,has signed a strategic joint development agreement with Finnish food-tech innovator FoodIQ to bring cutting-edge food manufacturing technology to the region for the first time. This partnership marks the first major public milestone for AAFG since

NEWS DESK

MENA’s new entertainment startups: YouTube creators on the silver screen

PR News Desk 15/06/2025

YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas in Dubai. The premiere screening, Cinema YouTube,  is part of YouTube’s 20th anniversary celebrations and marks an inflection point in the creator economy as more content creators across the Middle East […]

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MENA clubs back Ben Sulayem for second term as FIA president

PR News Desk 01/06/2025

National motor sport and mobility authorities from across the MENA region have delivered another huge vote of confidence in Mohammed Ben Sulayem’s leadership of the Fédération Internationale de l’Automobile (FIA), and urged him to seek re-election as President. The 29 FIA member clubs have written to Ben Sulayem saying that his tenure “has brought vital […]

NEWS DESK

Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story’ Campaign

PR News Desk 23/05/2025

Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign “Journey into Her Story,” created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women’s Day last […]

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Dentsu becomes the first MENA agency to Launch a Programmatic Connected TV Marketplace in Response to Evolving Viewer Behaviour

PR News Desk 22/05/2025

Dentsu today announces the launch of the first agency-curated Programmatic Connected TV (CTV) Marketplace in MENA, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming. This industry-first move gives advertisers unprecedented access to premium regional and global CTV inventory, all through one platform. The way consumers

NEWS DESK

MENA is one of the world’s most dynamic and fast-moving digital economies: Checkout.com report

News Editor 22/05/2025

As emerging technologies shape the next wave of economic transformation in the Middle East and North Africa, local markets are consistently ranked among the most forward-leaning in both technology adoption and appetite, according to Checkout.com’s fifth annual MENA report. The State of Digital Commerce in MENA 2025 – Trends that matter: Insights into changing

NEWS DESK

Biggest ever Dubai GameExpo Summit draws over 1,400 game professionals from 70 countries to engage with the vibrant MENA games market

PR News Desk 20/05/2025

The Dubai GameExpo Summit 2025 powered by Pocket Gamer Connects, in partnership with Dubai Department of Economy and Tourism (DET), was held at the Dubai World Trade Centreon May 7–8. This significant event for the MENA games industry – hosted as part of the Dubai Esports and Games Festival (DEF), organised by Dubai Festivals and […]

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Lootah Biofuels CEO Highlighted Strategic Role of Used Cooking Oilin MENA’s Low-Carbon Fuels Summit

PR News Desk 14/05/2025

Mr. Yousuf Saeed Lootah, Founder and CEO of Lootah Biofuels, the first Biofuels factory in the Middle East, participated as a key speaker at the Low Carbon Fuels MENA Summit, which took place from 13 to 14 May 2025 at the Sheraton Dubai Creek Hotel & Towers in Dubai, UAE. Organized by CMT, the summit […]

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Stellar Line Up For CABSAT Content Congress 2025 Includes Acclaimed Director, Media Group Head, & Sports Council Chief

PR News Desk 12/05/2025

CABSAT 2025, top B2b event for media and entertainment technology in the MENA reveals a line-up of thought-leaders and forward-thinkers for conference at its 31st edition, which takes place from May 13 to 15, 2025, at the Dubai World Trade Centre (DWTC). On the packed three-day progamme are a stellar line-up of speakers, including Heba […]

NEWS DESK

FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI

PR News Desk 12/05/2025

FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is

NEWS DESK

Are you ready to lead change and need a good mentor? Look no further as applications for the latest edition of Property Finder’s SheForShe are now open

PR News Desk 09/05/2025

Property Finder, MENA’s leading property portal, opens registration for its new-look, third edition of the SheForShe programme in partnership with Women Choice. Designed to empower women in the UAE real estate sector through mentorship, community building initiatives and career guidance, the programme welcomes aspiring female real estate talent to better

NEWS DESK

Building Apps with Text or Voice: Zoho Creator Empowers MENA Low-Code Developers with Slew of AI Tools

PR News Desk 05/05/2025

Zoho Corp., a leading global technology company, today launched a number of advanced AI-powered features in its low-code app development platform, Zoho Creator, as part of its ongoing efforts to make AI accessible to MENA businesses. Newly-launched CoCreator is an AI assistant within Zoho Creator which enable faster, simpler, and smarter app creation. Powered by […]

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London Business School Hosts Pivotal Gathering of MENA Changemakers in Landmark 22nd Annual Conference

PR News Desk 05/05/2025

London Business School (LBS) hosted its 22nd Annual MENA Conference at the School’s London campus. The conference is a landmark gathering that continues to shape conversations around innovation, entrepreneurship, investment, and impact in the Middle East and North Africa (MENA) region. Held on May 3, 2025, this year’s conference built on a proud legacy of […]

NEWS DESK

Louvre Hotels Group Expands MENA Portfolio with Brand Debuts and Hotel Openings

PR News Desk 01/05/2025

Louvre Hotels Group in the MENA Region (LHG), a leading hospitality management group, announces the expansion of its regional portfolio with several new openings slated for by 2026. These include the highly anticipated launch of Tulip Hotels & Residences at The Village Muscat in Oman, the introduction of the Kyriad brand in Saudi Arabia, and […]

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Habib Al Mulla and Partners Strengthens MENA Presence with Egypt Expansion

PR News Desk 28/04/2025

Habib Al Mulla & Partners has once again made a bold move, solidifying its position as a leading legal powerhouse by entering the gateway to Africa with the launch of its new office in Egypt. This expansion underscores the firm’s commitment to providing world-class legal services across key markets and reflects the deepening business and […]