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MENA

NEWS DESK

Dentsu becomes the first MENA agency to Launch a Programmatic Connected TV Marketplace in Response to Evolving Viewer Behaviour

Dentsu today announces the launch of the first agency-curated Programmatic Connected TV (CTV) Marketplace in MENA, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming. This industry-first move gives advertisers unprecedented access to premium regional and global CTV inventory, all through one platform. The way consumers
NEWS DESK

Biggest ever Dubai GameExpo Summit draws over 1,400 game professionals from 70 countries to engage with the vibrant MENA games market

The Dubai GameExpo Summit 2025 powered by Pocket Gamer Connects, in partnership with Dubai Department of Economy and Tourism (DET), was held at the Dubai World Trade Centreon May 7–8. This significant event for the MENA games industry – hosted as part of the Dubai Esports and Games Festival (DEF), organised by Dubai Festivals and […]
NEWS DESK

FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI

FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is
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Are you ready to lead change and need a good mentor? Look no further as applications for the latest edition of Property Finder’s SheForShe are now open

Property Finder, MENA’s leading property portal, opens registration for its new-look, third edition of the SheForShe programme in partnership with Women Choice. Designed to empower women in the UAE real estate sector through mentorship, community building initiatives and career guidance, the programme welcomes aspiring female real estate talent to better
NEWS DESK

Building Apps with Text or Voice: Zoho Creator Empowers MENA Low-Code Developers with Slew of AI Tools

Zoho Corp., a leading global technology company, today launched a number of advanced AI-powered features in its low-code app development platform, Zoho Creator, as part of its ongoing efforts to make AI accessible to MENA businesses. Newly-launched CoCreator is an AI assistant within Zoho Creator which enable faster, simpler, and smarter app creation. Powered by […]
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London Business School Hosts Pivotal Gathering of MENA Changemakers in Landmark 22nd Annual Conference

London Business School (LBS) hosted its 22nd Annual MENA Conference at the School’s London campus. The conference is a landmark gathering that continues to shape conversations around innovation, entrepreneurship, investment, and impact in the Middle East and North Africa (MENA) region. Held on May 3, 2025, this year’s conference built on a proud legacy of […]
Aviation Saudi Arabia

IATA Aviation Day MENA 2025 to land in Jeddah

To spotlight the future of aviation The IATA Aviation Day Middle East and North Africa (MENA) will be held in Jeddah, Saudi Arabia, from May 6 to 7, 2025. The key regional event will bring aviation leaders, regulators, and industry experts together to address the industry’s most pressing challenges and emerging opportunities. The conference will […]
NEWS DESK

Eid al-Fitr and Ramadan Drive MENA E-Commerce Boom: 150% Increase in Gift Demand, with 30% Growth Expected for Eid 2025

Flowwow, a UAE-based gifting marketplace, partnered with Admitad to conduct research ahead of Eid al-Fitr, highlighting significant growth in online shopping and gifting. The study, which analysed over 900,000 customer orders, revealed a 150%+ surge in gift demand during Ramadan 2025, with a forecasted 10% increase in online sales and a 30% rise in GMV […]