Middle East

NEWS DESK

Zaphira Nature Partners with GlowTerra to Meet Rising Demand for Vegan Haircare in the Middle East

PR News Desk 11/03/2025

Zaphira Nature, a pioneering new UAE brand dedicated to textured hair care, is proud to announce its partnership with GlowTerra, a prominent clean beauty platform in the region. This alliance aims to make Zaphira Nature’s premium vegan haircare products more accessible to consumers across

NEWS DESK

Automechanika Dubai celebrates record exhibitor numbers during the 2024 edition   

PR News Desk 05/03/2025

Automechanika Dubai, the largest trade show for the automotive aftermarket industry in the wider Middle East, has officially announced the results from the 2024 edition of the show during the exhibition’s first Advisory Board Assembly of the year, where the trends expected to be discussed during the 2025 edition of the show were outlined, when […]

NEWS DESK

The University of Manchester-Dubai welcomes first 2025 MBA cohort from the Middle East

PR News Desk 05/03/2025

The University of Manchester-Dubai has welcomed the first of two cohorts in 2025 of Global Part-time MBA (Global MBA) students from the Middle East. Comprising 20 nationalities, the new cohort students are experienced professionals working in a range of industries including Banking & Financial Services, ICT, Construction, Manufacturing, and Consulting. Almost 80% of

NEWS DESK

NVIDIA GeForce Middle East and Dubai Program for Gaming 2033 Celebrate Innovation in Game Development

PR News Desk 03/03/2025

NVIDIA GeForce Middle East, in collaboration with the Dubai Program for Gaming 2033 (DPG33), led by the Dubai Future Foundation (DFF), hosted the first edition of NVIDIA RTX AI GameCraft, a pioneering event that highlighted the future of game development powered by NVIDIA RTX AI technologies, and showcased the UAE’s top game development talent.  As […]

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Cynosure Lutronic and Amico Aesthetics Join Forces

PR News Desk 28/02/2025

Cynosure Lutronic, a global leader in the energy-based devices market, has entered into a multi- country distribution agreement with Amico Aesthetics, a leader in providing world-class medical devices to the Middle East. Effective January 1, 2025, Amico Aesthetics has become the sole authorized distributor of the whole Cynosure Lutronic portfolio across its entire network

NEWS DESK

Vue Rooftop & Lounge Opens, Offering a Spectacular Dining Experience

PR News Desk 27/02/2025

Ever wished you could dine with a view that seems to touch the clouds? Vue Rooftop & Lounge, now open at Hotel Indigo Jabal Akhdar Resort & Spa, invites you to a bucket-list culinary experience at the highest rooftop in the Middle East. Perched atop Oman’s majestic Hajar Mountains, Vue delivers breathtaking panoramic views, smoky […]

NEWS DESK

The Baby Expo 2025 Expands with 250+ Global Brands

PR News Desk 27/02/2025

The Baby Expo, the Middle East’s largest international event for maternity, baby and toddler brands is set to return for its second edition on 16-17 May 2025, at the Dubai World Trade Centre, with limited exhibition spaces remaining due to high demand from brands eager to participate. The growth of Dubai’s wholesale and retail sector […]

NEWS DESK

LG UltraGear 27GX790A brings high performance features to gamers in the Middle East

PR News Desk 26/02/2025

LG Electronics recently announced that the new LG UltraGear 27GX790A, LG’s premium OLED gaming monitor, will now be available in the Middle East at Jumbo and Sharaf DG. The high-end gaming monitor, boasting dedicated features for gamers across the board, It will be available with an exclusive launch promotion starting in early March. The first […]

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How the VinFast VF 8 Delivers Comfort and Durability in the Middle East’s Extreme Climate

PR News Desk 19/02/2025

The Middle East’s climate presents unique challenges for vehicles. With summer temperatures often exceeding 43°C, frequent dust storms, and occasional heavy rains, maintaining comfort and reliability on the road requires more than just standard engineering. In such conditions, vehicles must be equipped to handle intense heat, air quality issues, and sudden shifts in

NEWS DESK

Khansaheb Industries and 75F Middle East Trading LLC Team Up to Drive Energy Efficiency

PR News Desk 19/02/2025

The renowned provider of energy-efficient products and technologies, Khansaheb Industries (KIND), a subsidiary of the esteemed Khansaheb Group, has embarked on an exciting new chapter through a new partnership with 75F Middle East Trading LLC, a 100% subsidiary of 75F Inc. USA and a global pioneer in IoT-driven building management systems offering predictive and proactive

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UN Tourism sees Middle East as education and sports tourism leader

Arnold Pinto 17/02/2025

Region is a powerhouse in luxury tourism UN Tourism’s member states from across the Middle East convened in Doha, Qatar, on February 13, 2025, to discuss and shape the sector’s continued growth across the region. The 51st session of the Regional Commission featured high-level delegations from 13 member states, including eight tourism ministers. The gathering […]

NEWS DESK

Surf Abu Dhabi Pro BEGINS MIDDLE EAST’s inaugural World Surf League Championship Tour

PR News Desk 15/02/2025

Surf Abu Dhabi Pro, the inaugural World Surf League (WSL) Championship Tour event in the Middle East, got underway on Friday in the UAE capital to begin an incredible weekend of elite surfing. Surf Abu Dhabi Pro is being held from February 14-16 at Surf Abu Dhabi on Hudayriyat Island featuring the world’s top surfers […]

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The 51st UN Tourism Regional Commission for the Middle East in Doha Concludes

PR News Desk 13/02/2025

The 51st UN Tourism Regional Commission for the Middle East concluded yesterday in Doha. Hosted by Qatar Tourism, the meeting brought together tourism ministers, senior officials, and experts from across the region, alongside leaders from UN Tourism. Discussions focused on UN Tourism’s reports on the sector’s performance for 2024-2025, as well as policies and future […]

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Baseball United UAE Series Broadcast Will Stretch Across Six Continents

PR News Desk 13/02/2025

Baseball United, the first professional baseball league focused on the Middle East and Indian Subcontinent, announced today that its UAE Series event will be broadcast through 17 official broadcast partners across six continents. The worldwide footprint of coverage will reach more than 170 countries, and include more than one dozen linear and OTT platforms across […]

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Light + Intelligent Building Middle East concludes record-breaking edition

PR News Desk 11/02/2025

Light + Intelligent Building Middle East, the region’s leading event for lighting and building technology, has concluded, achieving record-breaking exhibitor, visitor, and floor space growth. Held at the Dubai World Trade Centre, the event underscored its importance as a platform for the industry by bringing together 442 exhibitors from around the world and attracted

NEWS DESK

Qatar set to host the 51st UN Tourism Regional Commission for the Middle East

PR News Desk 10/02/2025

Qatar Tourism is preparing to host the 51st UN Tourism Regional Commission for the Middle East, set to take place in Doha on February 12th. The meeting will bring together tourism ministers, senior officials, and experts from various countries in the region, as well as leadership from the United Nations World Tourism Organization (UN Tourism). […]

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Hewlett Packard Enterprise Advances Hybrid Cloud Innovation in the Middle East with HPE Private Cloud AI

PR News Desk 10/02/2025

Hewlett Packard Enterprise has announced that HPE Private Cloud AI is now available to order for immediate delivery and offers new solution accelerators that automate and streamline artificial intelligence (AI) applications. “HPE is bringing its world-leading AI capabilities to launch the first Private Cloud AI solution of this kind in the Middle East, making it […]

NEWS DESK

Hewlett Packard EnterpriseAdvances Hybrid Cloud Innovation in the Middle East

PR News Desk 07/02/2025

Hewlett Packard Enterprise has announced that HPE Private Cloud AI is now available to order for immediate delivery and offers new solution accelerators that automate and streamline artificial intelligence (AI) applications. “HPE is bringing its world-leading AI capabilities to launch the first Private Cloud AI solution of this kind in the Middle East, making it […]

NEWS DESK

Dubai to Host Second Edition of Middle East Blockchain Awards

PR News Desk 06/02/2025

The Middle East Blockchain Awards (MEBA) returns for its second year after the success of its inaugural edition, with Dubai selected as the host city. The ceremony will take place at the iconic Jumeirah Burj Al Arab on April 29, coinciding with the TOKEN2049 conference. The event will unite industry leaders, innovators, and visionaries to […]

NEWS DESK

Infobip and Lucidya partner to transform customer experience in the Middle East

PR News Desk 06/02/2025

Infobip, a global cloud communications platform, and Lucidya, a leader in AI-powered customer intelligence and engagement, announced a strategic partnership to elevate customer experience across the Middle East. This collaboration will enable businesses to create more personalized and seamless interactions, enhancing customer engagement and brand loyalty in an increasingly