Middle East

NEWS DESK

Bridgestone Middle East & Africa recognised with Mobility Technology Innovation Award

PR News Desk 03/02/2025

Bridgestone Middle East, a global leader in sustainable mobility and advanced solutions, won the Mobility Technology Innovation Award at the Truck and Fleet ME Awards, recognising its commitment to innovation and excellence. The award identifies pivotal milestones achieved by companies and

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Global Edge launches three healthcare brands in Middle East and showcases their product lines

PR News Desk 30/01/2025

GE Services & Trading (Global Edge) a leading company serving as a gateway for businesses to expand to the GCC and MENA region, unveiled three innovative international healthcare brands – SRW®, eimele™ and Theronomic™ – at the Arab Health 2025 to cater to the growing demands for natural and effective healthcare solutions in the UAE […]

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PEUGEOT LAUNCHES THE NEW3008 AND 5008 SUVs IN THE MIDDLE EAST

PR News Desk 30/01/2025

PEUGEOT today unveiled its New 3008 and 5008 SUVs in the Middle East, launching both models at an exclusive event in Dubai, United Arab Emirates. Combining bold design, advanced technology, and versatile functionality, the New 3008 and 5008 reinforce PEUGEOT’s commitment to delivering vehicles that exemplify Allure, Emotion, and Excellence. PEUGEOT has long been recognised

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Deloitte Middle East joins forces with Dynatrace to provide leading cloud observability solutions

PR News Desk 30/01/2025

Deloitte Middle East joins forces with Dynatrace to provide leading cloud observability solutions Observability enables organizations to improve data availability, reliability, and quality across the entire lifecycle   Middle East – January 30, 2025: Deloitte Middle East is partnering with the cutting-edge observability provider, Dynatrace, to expand its cloud offering in

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Alteryx Empowers the Middle East’s GenAI Revolution with Transformative Enterprise Analytics at LEAP 2025

PR News Desk 29/01/2025

Alteryx, Inc., an AI platform for enterprise analytics, has announced its debut participation at LEAP 2025, the region’s premier technology event. Taking place from February 9–12, 2025, at the Riyadh Front Expo Centre, Alteryx will showcase its latest innovations designed to empower organizations to unlock business efficiency and revenue growth through data analytics. The

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Arab Health announces rebrand to WHX Dubai

PR News Desk 28/01/2025

On the second day of its 50th-anniversary edition, Arab Health, the Middle East’s largest and most important healthcare event and congress since 1975, proudly announced its rebranding to World Health Expo Dubai (WHX Dubai). This change represents a transformative vision for the next 50 years of global healthcare collaboration and innovation, highlighting Dubai’s role

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Middle East families to experience USD 1trn transfer of generational wealth by 2030

PR News Desk 28/01/2025

DIFC Innovation Hub, the region’s largest innovation ecosystem; Julius Baer, the global Swiss wealth management firm; and Euroclear, the world’s leading financial markets infrastructure provider, today launched a whitepaper that outlines how technologies are changing the transfer of wealth and highlights opportunities to streamline the process, particularly in the Middle

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Digital Gifting & Corporate Rewards: Set to Transform in 2025

PR News Desk 28/01/2025

Digital gifting is revolutionising the way people in the Middle East celebrate, connect, and express gratitude, blending cherished traditions with the ease of modern technology. As highlighted by YOUGotaGift, this trend has taken centre stage in 2024, reshaping everything from heartfelt cultural milestones to thoughtful corporate gestures. Whether it is a personal

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Experts at Arab Health call for urgent attention to menopause management in the Middle East

PR News Desk 27/01/2025

Hormone Replacement Therapy (HRT) has the potential to transform women’s health over the next 50 years, helping women age with vitality and resilience. This key message was conveyed during the opening day of the Obstetrics & Gynaecology Conference at Arab Health 2025. Experts came together to discuss how advancing HRT can address the unique healthcare […]

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Specialised medical training is vital to addressing skills gaps within the Middle East’s healthcare workforce

PR News Desk 27/01/2025

Aspen Medical, a global leader in innovative healthcare solutions, has underscored the importance of specialised medical training in addressing skills gaps and enhancing workforce readiness among Middle East healthcare workers. Through its presence at Arab Health 2025, Aspen Medical aims to share its expertise in specialised medical training and showcase its dedication to

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Arab Health’s landmark 50th edition to open tomorrow

PR News Desk 27/01/2025

Arab Health, the Middle East’s largest and most important healthcare event and congress, will celebrate its landmark 50th edition when it returns to the Dubai World Trade Centre (DWTC) tomorrow, from 27 – 30 January 2025. The milestone event, which will be held under the theme ‘Where the World of Healthcare Meets,” will bring together […]

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NARUTO THE GALLERY Experience Makes Its Middle East Debut in Dubai

PR News Desk 24/01/2025

Celebrating over 20 years of the global anime sensation NARUTO, fans in the Middle East will have a rare opportunity to experience the iconic world of their favorite ninja, as NARUTO THE GALLERY experience makes its debut outside of Japan, for the first time in Dubai. This unique experience, direct from Tokyo, will run from […]

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LG Brings Effortless Laundry to the Middle East with the Innovative LG WashTower™ Series 

PR News Desk 23/01/2025

Doing laundry is not the most exciting of home chores, but LG Electronics (LG) is on a mission to change that. Redefining how a washing machine looks and works, is LG’s latest innovative WashTower™, the cutting-edge, AI-powered washer and dryer combination which not only does your laundry in the best way possible, but also does […]

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Respiratory Viruses? Now They Can Be Neutralized With Electromagnetic Waves

PR News Desk 23/01/2025

e4life will be among the leading players at the historic fiftieth anniversary edition of Arab Health, the Middle East’s leading health sector trade fair. The Italian company will be present in Dubai from 27th to 30th January with its innovative devices which use electromagnetic waves to neutralize respiratory viruses

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One Phone, Infinite Possibilities: The HMD Fusion Arrives in the Middle East

PR News Desk 23/01/2025

Human Mobile Devices, the tech innovator unveils its most groundbreaking device to date: HMD Fusion 5G, and now available in all the major outlets in the Middle East priced at just AED 1099, HMD Fusion is perfectly positioned at the intersection of innovation and accessibility. Its sleek, modern aesthetic and cutting-edge features make it the […]

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ZEDEDA Expands Global Footprint With New Middle East Headquarters

PR News Desk 17/01/2025

ZEDEDA, the leader in edge management and orchestration, today announced the opening of its Middle East headquarters in Abu Dhabi and new strategic investments from Alpha Wave Incubation and Prosperity7, a diversified venture capital fund of Aramco Ventures, a subsidiary of Aramco, marking a significant expansion of its global operations. This growth comes

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H.E. Saeed Mohammed Al Tayer officially opens Light + Intelligent Building Middle East 2025

PR News Desk 14/01/2025

H.E. Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA) has officially inaugurated the 18th edition of Light + Intelligent Building Middle East, the leading event in the region for the lighting and building technology industries. The show will be held until 16January at the Dubai World Trade Centre and […]

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FutureMain Strengthens Middle East Presence with AI-Powered Predictive Maintenance PoC

PR News Desk 13/01/2025

FutureMain Co., Ltd., a leading provider of industrial AI-based predictive maintenance solutions, announced that it has successfully completed a proof of concept (PoC) with Saudi Aramco, Saudi Arabia’s state-owned oil company. Building on this achievement, the company has advanced its development efforts to complete a pilot project with upgraded functionalities by the

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Global Edge to tackle healthcare needs at Arab Health 2025 with natural products for Middle East market

PR News Desk 13/01/2025

GE Services & Trading (Global Edge), a leading company serving as a gateway for businesses to expand to the GCC and MENA region, is set to participate in Arab Health 2025 to introduce three innovative global brands offering natural healthcare products to the UAE and Middle East market. These three brands, specializing in healthy aging, […]

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Middle East Mobile App Market Surges with over 30% YoY Growth in Instals

PR News Desk 13/01/2025

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year’s mobile app trends. The year saw notable growth in user acquisition ad spend and revenue, fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s