AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies.
Middle East
Cosmoprof Worldwide Bologna 2026, which concluded this weekend, brought together the global beauty industry at a pivotal moment of growth and transformation. Insights shared during the event, based on Euromonitor International data, indicate that the global beauty and personal care market is set to exceed $826 billion by 2029, growing at an average annual rate […]
AESG, a leading global engineering and advisory firm, has announced the launch of a dedicated Structural Design and Engineering division, further strengthening its fully integrated, multi-disciplinary consultancy platform across the Middle East. The new division enhances AESG’s ability to deliver concept-to-construction engineering solutions embedded within its
Investment in renewable energy projects in the Middle East has jumped by 28%, year-on-year, according to a new report from Ansarada, a leading M&A and infrastructure procurement platform. The 2026 Renewable Energy Infrastructure Outlook Report, produced in partnership with Infralogic, notes that globally, investment in the renewable energy sector has surged to a total
Flyby, the fast-scaling adtech and last-mile digital infrastructure company, has appointed Tomaso Rodriguez as Non-Executive Chairman of the Board. The move signals Flyby’s transition from early traction to scale as the company prepares for a Series A raise and accelerated deployment across Europe and the Middle East. Leadership Track Record Over six years as CEO […]
QBurst, a design-led digital engineering company powered by High AI-Q™, has appointed Shivkumar Subramaniam as Regional Head, Middle East, based in Dubai, UAE. The appointment underscores QBurst’s strategic commitment to building a locally-rooted presence in the Middle East and strengthening its ability to serve enterprises and governments across the region. The Middle
In professional audio, the most important moments are often the ones audiences never notice when collaboration feels seamless and every voice is heard clearly. Shure continues to build on this foundation through a long-term approach to growth, led by women guiding strategy globally and regionally, and supported by an ecosystem-first model across the Middle East […]
Bitcoin has demonstrated notable resilience amid ongoing geopolitical tensions in the Middle East, holding up better than many market participants anticipated, according to Josh Gilbert, Market Analyst at eToro. Despite remaining approximately 45% below its October all-time highs, bitcoin has consolidated within a US$65,000 to US$76,000 range. This stability comes despite
Lexus announces the arrival of the new IS in the Middle East, marking the latest evolution of the compact front-engine, rear-wheel-drive (FR) sports sedan that has pursued the joy of driving since the first-generation model debuted in 1999. Widely regarded as a cornerstone of the Lexus driving experience, the IS continues to earn praise for […]
Gold has struggled somewhat in recent weeks even as dark clouds gather over the Middle East and the outlook for the global economy becomes increasingly uncertain. Prices continue to hold comfortably above USD 5,000, yet the lack of a stronger bid in the face of rising geopolitical tension has raised questions among investors. The current […]
This Ramadan, GWM Middle East unveils a new brand-led campaign that celebrates one of the most meaningful moments of the Holy Month: coming together for iftar. Anchored by a regional social film, the campaign reflects the shared values of family, connection and presence, while subtly showcasing GWM’s growing vehicle range, including the newly launched TANK […]
AppsFlyer, the Modern Marketing Cloud, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region.
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, today announced the appointment of Derek Dai as Country Manager for the Middle East and North Africa (MENA), reinforcing the company’s long-term commitment to the United Arab Emirates as a strategic hub for digital asset innovation. In this role, Derek will lead Bybit’s regional strategy
Global Sikhs activates Middle East support network to assist communities during regional uncertainty
Global Sikhs has activated its regional support network across the Middle East to support communities during the current period of regional uncertainty. The humanitarian initiative will provide assistance such as temporary accommodation, hot meals, and access to verified information based on official government announcements. Dr. Harmeek Singh, Chairman – Middle
Positioning desert architecture at the forefront of climate responsive design, the 2nd Desert Architecture MENA Forum returns on 30–31 March 2026 at the Habtoor Grand Resort, following the success of its inaugural edition last year. Under the theme “Integrating Heritage with Innovation: The Future of Desert Living”, the Forum will bring together global architects,
“Air India Express will resume flight operations to and from Muscat starting tomorrow, March 3, with scheduled services to Delhi, Kochi, Kozhikode, Mangaluru, Mumbai and Tiruchirappally. The first Air India Express flight from Muscat will operate to Tiruchirappally, departing at 10:25 hours local time. Air India Express is the first Indian airline to resume operating […]
Escalating tensions in the Middle East have sent shockwaves through global markets, pushing oil and gold sharply higher and raising fresh questions about the near-term outlook for regional equities. Josh Gilbert, Market Analyst at eToro, said: “Markets hate uncertainty, and right now investors are facing one of the most unpredictable geopolitical backdrops in years. The
PureHealth, the largest healthcare group in the Middle East, and Yellow Door Energy, the leading sustainable energy partner for businesses in the Middle East and South Africa, have signed a master lease agreement to bring clean electricity to its network of hospitals and clinics in the UAE. The 25-year agreement strengthens operational efficiency, improves […]
dmg events is partnering once again with Messe München to bring the globally recognized transport logistic brand to Saudi Arabia for the first time. The inaugural transport logistic Middle East, together with air cargo Middle East and project cargo Middle East, will take place from 28 – 30 September 2026 at the Riyadh Front 2. […]
The Middle East’s aviation and cruise industries are entering a phase of global expansion, solidifying the region’s status as a major international travel hub. These industries are set to be the focus of attention at the upcoming Arabian Travel Market (ATM) 2026, which takes place at the Dubai World Trade Centre on 4-7 May. According […]





























