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NIQ Announces Global Collaboration with WeArisma to Measure the Impact of Creator Marketing on Sales and Brand Perception

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NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies. The groundbreaking alliance will enable advertisers around the world to understand the impact of paid and organic creator marketing across the full marketing funnel,
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NIQ Report Reveals 2025 Global Health & Wellness Trends

PR News Desk
NielsenIQ (NIQ) today launched its Global State of Health & Wellness 2025: Navigating the shift from health trends to lifestyle choices, the first report of its kind for NIQ to examine emerging consumer behaviors around health and wellness. The findings include regional deep dives in 19 countries, focusing on the critical topics of trust and influence, […]
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NIQ Signs Definitive Agreement to Acquire Gastrograph AI Further Enhancing CPG Innovation Through AI-Driven Data, Platforms, and Capabilities

PR News Desk
NielsenIQ (NIQ), a leader in consumer intelligence, today announced it has reached an agreement to acquire Gastrograph AI, a market leading discovery and inquiry platform for sensory insights. The acquisition further strengthens NIQ’s AI capabilities and competitive differentiation to provide CPG companies with the Full View™ of consumer behavior. Gastrograph AI supports
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NIQ’s Global Report Reveals Challenges and Opportunities for Private Label and Branded Product Growth

PR News Desk
NielsenIQ (NIQ) today released Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products, a new report which offers an in-depth analysis of shifting global consumer attitudes around private label and branded products, catalysts driving these trends globally and regionally, and important insights retailers and CPG manufacturers can keep
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NIQ Unveils Groundbreaking AI Tools for CPG Brands at FastCompany Innovation Festival 2024 

PR News Desk
NielsenIQ (NIQ), the world’s leading global consumer intelligence company, announced two breakthroughs in artificial intelligence that further validate its leadership position. BASES AI and the CPG industry’s first large language model will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. NIQ will also be speaking about AI
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NIQ and World Data Lab unveil “Spend Z” Report

NielsenIQ (“NIQ”) collaborated with World Data Lab ( WDL) to issue the first of its kind, comprehensive generational spending report purely focused on Gen Z. The research and analysis presented in the “Spend Z” report highlights NIQ’s commitment to delivering actionable market insights. The report uncovers precisely what companies seeking to secure pathways to
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NIQ Brandbank Expands Its Reach With New Retailers in UAE

NIQ Brandbank, the leading provider of digital product content solutions is excited to announce the signing of agreements with four new retailers in the United Arab Emirates (UAE). These retail partnerships mark a significant milestone in NIQ Brandbank’s expansion into the Middle East and further enhance its global distribution network. The agreements
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NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask
NEWS DESK

NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask