To secure sustainable profitability Nissan Motor Corporation has unveiled an update on its comprehensive turnaround strategy, which aims to reshape the company into a more agile, cost-efficient, and competitive business. To secure sustainable profitability, Nissan focuses on various cost-saving
Nissan
In anticipation of the upcoming holy month of Ramadan, Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has introduced its Pre-Ramadan offers across a wide range of Nissan models. Customers can enjoy exclusive promotions and value-added services in preparation for the season. Al Masaood Automobiles presents […]
Shift focus to strategic partnership Nissan Motor and Honda Motor have terminated their memorandum of understanding (MOU) for a potential business integration, originally signed on December 23, 2024. The decision comes after extensive discussions between the management teams of both companies, including their respective CEOs, on the market environment, integration goals,
Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western region has announced its sponsorship of the 2025 World Triathlon Championship, scheduled in Abu Dhabi from February 15-16, 2025. As an official partner, Al Masaood Automobiles will showcase the iconic Nissan Z and versatile Nissan X-Trail, providing visitors with […]
Event is held annually Nissan Motor Co. is preparing to host the 14th yearly Nissan Connect Race with the Japan Blind Marathon Association on February 16 at the Nissan Technical Centre in Atsugi City, Kanagawa Prefecture. The Nissan Connect Race, a celebrated tradition since its inception in 2012, is designed to create a safe and […]
Aims for FY2025 use to be higher Nissan Motor has unveiled plans to increase its use of low-CO2-emission steel in Japan dramatically. It aims to quintuple its use by fiscal year 2025 compared to fiscal year 2023. This bold initiative is part of Nissan’s broader strategy to reduce carbon emissions and move towards carbon neutrality. To […]
Targeting electrification, carbon neutrality Nissan Motor and Nissan Motorsports & Customizing (NMC) have revealed an extensive plan for their 2025 motorsports campaigns, highlighting their commitment to electrification, carbon neutrality, and customer racing support. The announcement outlines Nissan’s participation in top-tier racing events, including the ABB FIA
Following the holiday season, Al Masaood Automobiles – the authorised dealer for Nissan vehicles in Abu Dhabi, Al Ain, and the Western Region – is helping Nissan owners kickstart the new year with peace of mind and exciting rewards through its Nissan Aftersales Campaign. Running until January 16, 2025, the campaign encourages drivers to prioritise […]
Al Masaood Automobiles, the exclusive distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, has reinforced its commitment to customer safety and well-being through the remarkable success of its Nissan Brakes Services Aftersales Campaign. Launched earlier this year, the campaign focused on promoting proactive vehicle safety by encouraging Nissan owners to
Targeting global mobility future Nissan Motor Company and Honda Motor Company have officially signed a Memorandum of Understanding (MoU), marking the beginning of talks that could lead to a significant business integration between the two Japanese automotive giants. The potential collaboration would involve creating a joint holding company, combining the strengths of both
As global automotive industry evolves Nissan Motor Company, Honda Motor Company, and Mitsubishi Motors Corporation have signed a memorandum of understanding (MoU) to explore the possibility of Mitsubishi Motors’ involvement in the proposed business integration. This is a groundbreaking move to address the rapidly evolving global automotive industry. Establishing a joint
To revive ailing automaker Nissan Motor Corporation has announced a significant leadership shake-up, appointing a new executive team effective January 1, 2025. The moves are part of the Japanese company’s broader turnaround strategy, designed to restructure operations and improve efficiency and resilience. These changes aim to respond swiftly to current challenges and
Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western region, reaffirms its commitment to promoting a healthy lifestyle through its sustained sponsorship of the ADNOC Abu Dhabi Marathon, organised by the Abu Dhabi Sports Council (ADSC) scheduled for 14 December 2024. This year, Al Masaood Automobiles
Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western region has announced an exclusive, limited-time offer on Certified Pre-Owned Nissan Patrol 2023 and 2024 models. Designed for adventurers and automotive enthusiasts alike, this offer presents an exciting opportunity to own a Nissan Patrol with unbeatable savings and customer
Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, reaffirms its dedication to community engagement as the official automotive sponsor for the Spartan World Championship 2024, scheduled to take place in Abu Dhabi’s Al Wathba desert from 28 November to 1 December. Taking place for the fourth […]
Set for China launch in H1 2025 Dongfeng Nissan has unveiled its highly anticipated all-new N7 electric sedan at the 2024 Guangzhou International Automobile Exhibition (Auto Guangzhou). The N7, set to launch in China in the first half of 2025, is the first vehicle built on Dongfeng Nissan’s new modular architecture, which was explicitly developed […]
Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region, has launched its newly fully enhanced showroom and service centre in Mussafah, Abu Dhabi. The flagship facility sets a benchmark for customer service excellence, featuring the largest Nissan Service Centre in the world, and an interactive, digital-first showroom […]
With US and Canada on the anvil Nissan has achieved a significant milestone in its e-Power vehicle production, surpassing 1.5 million units globally by the end of October 2024. This vehicle’s innovative powertrain technology is available in 68 markets worldwide, showcasing Nissan’s commitment to expanding its electric vehicle lineup. The e-Power system, a distinctive
From EVs to plastics In a world where the term “sustainability” is frequently bandied about, often losing its meaning, Nissan is committed to redefining what it truly entails—beyond mere eco-friendliness. The automotive giant emphasises that sustainability is integral to creativity, innovation, and research initiatives. Nissan’s ambitious Green Program 2030
A pivotal shift in utilising EVs Nissan Motor Co. has announced plans to launch affordable bi-directional charging technology for selected electric vehicles (EVs) starting in 2026. The initiative aligns with Nissan’s business plan, dubbed ‘The Arc,’ which aims to introduce innovative solutions that facilitate the transition to electric mobility while unlocking new





























