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Nissan

NEWS DESK

The All-New Nissan Magnite Makes Its Debut: Elevating Urban Mobility Across Abu Dhabi with Al Masaood Automobiles

In an exciting advancement of Nissan’s global strategy, the all-new Nissan Magnite has officially arrived in the Middle East, marking a significant milestone with its debut in the UAE capital. Al Masaood Automobiles, the authorised local Nissan dealer, has introduced this dynamic compact SUV across its showrooms in Abu Dhabi, Al Ain, and the Western […]
NEWS DESK

Al Masaood Automobiles Powers Nissan’s Growth Story in Abu Dhabi with Year-on-Year Growth

Following Nissan’s recent announcement of strong business performance over the first nine months of its fiscal year 2024, Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, has also recorded notable growth, with Nissan sales crossing 22,000 units in the capital in Fiscal Year ’24 (April 2024 […]
Automotive Business

Nissan unveils comprehensive recovery plan

To drive a leaner, smarter business by 2026 In a bold move to reshape its global operations and return to long-term profitability, Nissan Motor has launched Re:Nissan, a comprehensive recovery plan designed to overhaul the company’s cost structure, sharpen its market focus, and accelerate product development. With new leadership and a renewed sense of urgency, […]
NEWS DESK

As Exclusive Automotive Partner – Al Masaood Automobiles Nissan Gears Up for its Participation in BRED Festival

Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western region is the Exclusive Automotive Partner and Official Premier Partner for BRED Abu Dhabi – a five-day festival that celebrates the region’s growing neo-cultural scene. Taking place from 23 to 27 April 2025 at Yas Marina Circuit, BRED Abu […]
Automotive Tech

Nissan unveils advanced driverless technology

Aim to commercialise autonomous mobility services Nissan has made a significant leap forward in developing autonomous driving (AD) technology, successfully demonstrating a driverless vehicle navigating a public road in the heart of Japan’s bustling Minato Mirai district. This marks a pivotal moment in Nissan’s ambition to commercialise autonomous mobility services in
Automotive

Young urbanites globally have a growing preference for EVs

Nissan-Economist Impact study reports A new survey commissioned by Nissan and Economist Impact has illuminated the evolving mobility preferences of young urban dwellers worldwide. The survey, which gathered insights from 3,750 participants in 15 cities, highlights a significant shift towards electric vehicles (EVs), as younger generations strongly support sustainable
Business

Nissan outlines comprehensive turnaround measures

To secure sustainable profitability Nissan Motor Corporation has unveiled an update on its comprehensive turnaround strategy, which aims to reshape the company into a more agile, cost-efficient, and competitive business. To secure sustainable profitability, Nissan focuses on various cost-saving initiatives, restructuring its manufacturing operations, and exploring new
Business

Nissan and Honda terminate business integration plan

Shift focus to strategic partnership Nissan Motor and Honda Motor have terminated their memorandum of understanding (MOU) for a potential business integration, originally signed on December 23, 2024. The decision comes after extensive discussions between the management teams of both companies, including their respective CEOs, on the market environment, integration goals,
Sport

Nissan to host race for runners with a visual impairment

Event is held annually Nissan Motor Co. is preparing to host the 14th yearly Nissan Connect Race with the Japan Blind Marathon Association on February 16 at the Nissan Technical Centre in Atsugi City, Kanagawa Prefecture. The Nissan Connect Race, a celebrated tradition since its inception in 2012, is designed to create a safe and […]