OOH

NEWS DESK

Mada Media awards concession for 21 digital Unipoles along Sheikh Zayed Road as part of efforts to enhance Dubai’s urban landscape and smart OOH ecosystem

News Desk 08/06/2026

Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetization of 21 digital Unipoles billboards

NEWS DESK

Mada Media signs contracts worth nearly AED1billion

News Desk 05/05/2026

Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in Dubai, announced the signing of new advertising contracts in the first quarter of 2026 with a total value of close to AED1 billion. The agreements, spanning five to seven years, reflect continued momentum in the sector and reinforce Dubai’s […]

Business UAE

Life Pharmacy secures naming rights for UAE Exchange Metro Station

News Desk 06/05/2025

Part of a 10-year deal Dubai’s Roads and Transport Authority has awarded Life Pharmacy the naming rights of the erstwhile UAE Exchange Metro Station as part of a 10-year contract. The Dubai Metro Red Line station is now renamed Life Pharmacy Metro Station. The agreement was signed between Life Pharmacy Group and Hypermedia, with Mada […]

Business UAE

New manual unveiled for OOH advertisers in Dubai

News Desk 17/08/2024

Evolving advertising needs addressed Dubai’s Roads and Transport Authority has launched an updated version of its Out-Of-Home (OOH) Advertising Manual to foster a dynamic and competitive advertising environment in Dubai emirate in the United Arab Emirates (UAE). Newly launched in collaboration with Dubai Municipality and Dubai’s Department of Economy and Tourism, the