PUMA

NEWS DESK

PUMA and AL-HILAL Release Special Edition Founding Day Kit Honouring Saudi Arabia’s Heritage

News Desk 16/02/2026

PUMA Middle East and Saudi football club AL-HILAL announce the launch of a special edition Founding Day kit to mark Saudi Arabia’s Founding Day on 22nd of February. The special edition kit pays tribute to the Kingdom’s rich history, culture and enduring sense of pride, celebrating a heritage

NEWS DESK

Qatar’s Running Community Goes Full Sprint with Usain Bolt at PUMA Shakeout Run

News Desk 15/01/2026

PUMA welcomed Qatar’s running community to an unforgettable shakeout run experience at Khalifa International Stadium, created in partnership with the Qatar Athletics Federation. The activation brought together members of the public, athletes, creators, and sports enthusiasts from across the country, transforming Doha into a vibrant celebration of movement, performance, and

NEWS DESK

Evren Ozka, The Man Who Broke Three Gulf Running Records in One Month

News Desk 10/12/2025

Entrepreneur and PUMA athlete Evren Ozka has completed one of the Gulf’s most demanding ultra endurance challenges, breaking three national running records across Qatar, Bahrain, and the UAE all within a single month while raising funds for Dubai Cares to support education for children around the world. Evren’s journey from an overweight smoker and drinker […]

NEWS DESK

PUMA PARTNERS WITH HOMEGROWN SOCIAL CLUB LFG, BRINGING RUNNING AND CULTURE TOGETHER IN DUBAI

News Desk 05/11/2025

PUMA continues to take Dubai’s running culture to new heights through a new partnership with LFG Dubai, a homegrown fitness and social club that has rapidly become one of the city’s most engaged and inspiring communities. Driven by community, LFG Dubai unites people through fitness, culture, and shared growth, bringing together a diverse mix of […]

NEWS DESK

PUMA and Eastern Flames FC Saudi Women’s Club Launch 2025/26 Season Kits

PR News Desk 28/08/2025

Global sports company PUMA and Eastern Flames FC, Saudi Arabia’s pioneering all women football club, proudly reveal their official home, away, and third kits for the 2025/26 Women’s Premier League season. This season carries special significance as the Eastern Flames prepare to celebrate their 20th anniversary in February 2026, marking two decades of breaking barriers […]

NEWS DESK

PUMA Powers Up for HYROX Championship in Abu Dhabi on 19th July 2025

PR News Desk 16/07/2025

PUMA is gearing up to make a bold impact at the HYROX Championship, taking place for the first time ever in Abu Dhabi on 19 July 2025 at the Abu Dhabi National Exhibition Centre (ADNEC). As the Official Apparel and Footwear Partner of HYROX, PUMA’s co-branded PUMA  x  HYROX collection—an elite range of performance-focused footwear and

NEWS DESK

PUMA and Al Hilal FC Launch New 2025/26 Season Kits

PR News Desk 15/07/2025

PUMA Middle East is proud to announce Al Hilal FC’s official 2025/26 home and away kits, celebrating a shared legacy of triumph, passion, and national pride. Designed with purpose and detail, the kits pay tribute to the Kingdom of Saudi Arabia’s rich heritage and reflect the unmatched spirit of Al Hilal — the most successful […]

NEWS DESK

PUMA AND KIDSUPER UNVEILS THE NEW AL HILAL KIT FOR 2025/26 SEASON

PR News Desk 23/06/2025

PUMA and KidSuper have teamed up to reimagine football as a canvas for creativity, kicking off their latest collaboration with the striking launch of a brand-new Al Hilal kit — a tribute to heritage, artistry, and global ambition. The Al-Hilal Home kit takes its cue from the club’s name – meaning the crescent moon in Arabic. KidSuper […]

NEWS DESK

THE NIGHT BELONGS TO MOSTRO – PUMA UNLEASHES A NOCTURNAL CHALLENGE AT MALL OF THE EMIRATES

PR News Desk 16/06/2025

PUMA is bringing bold energy with a first-of-its-kind activation at Mall of the Emirates to launch its latest sneaker — the PUMA Mostro. From 13th to 26th June, the iconic sportswear brand invites the public to experience “Free The Mostros” — a daring, all-day interactive challenge with a twist that truly comes alive at night, offering participants the

NEWS DESK

MANCHESTER CITY AND PUMA UNVEIL NEW CITY STORE IN DUBAI MALL

PR News Desk 04/06/2025

Manchester City is delighted to announce the opening of a brand-new City Store in Dubai Mall, in collaboration with Official Club Partner PUMA. The City Store can be found on the second floor of the Dubai Mall and will offer fans in the region a bespoke shopping experience for all the club’s exciting new PUMA […]

NEWS DESK

PUMA Reaches Goal of Making 9 Out of 10 Products With Recycled or Certified Materials

PR News Desk 23/04/2025

Sports company PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further progress in its focus areas circularity, climate and human rights, the company said as part of its sustainability report which was published on Tuesday. Since initially setting the goal of 9 […]

NEWS DESK

PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025

PR News Desk 01/04/2025

PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge […]

NEWS DESK

PUMA’s Sustainability Efforts for Climate, Water Security and Forests Receive ‘Leadership Level’ Scores From CDP

PR News Desk 20/02/2025

Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP. While PUMA kept its A ranking in climate change, it improved its scores in water security and forest to A-, […]

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PUMA Recognized as Top Employer in 50 Countries

PR News Desk 16/01/2025

Sports company PUMA is the only company to be recognized as a Top Employer in 50 different countries and globally by Top Employers Institute in 2025. Top Employers Institute has certified PUMA as a Top Employer for the sixth time since 2020. The Top Employer certification for its worldwide operations as well as 50 different […]

NEWS DESK

PUMA Opens New Creative Hub Studio48 to Foster Excellence in Design and Elevate the Brand

PR News Desk 13/12/2024

Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns. Studio48 is part of the company’s strategy to create sustainable growth by elevating […]

NEWS DESK

Puma Reimagines Modern Retail With Las Vegas Flagship Store Unveiling

PR News Desk 23/11/2024

PUMA has officially opened the doors to its second North American flagship store in Las Vegas at the BLVD Las Vegas.The 25,000-square-foot retail space, which spans an impressive three stories, redefines what it means to be a brick-and-mortar location in today’s rapidly evolving digital world. “I am thrilled that we are opening a state-of-the-art flagship

NEWS DESK

PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability

PR News Desk 22/11/2024

Sports company PUMA has launched Green Flags, a five-part podcast series on sustainability hosted by Manchester United captain and Lioness, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell. From upcycling to generating electricity from potatoes, PUMA puts two footballers and a

NEWS DESK

PUMA Inducted Into Laureus Sport for Good Index

PR News Desk 14/11/2024

Sports Company PUMA has been included in the Laureus Sport for Good Index through recognition for multiple initiatives including PUMA’s VOICES OF A RE: GENERATION, RE: FIBRE and RE: SUEDE. Launched in 2021, the Laureus Sport for Good Index celebrates brands that, through collaboration, innovation and creativity, are making significant contributions across the 17

NEWS DESK

PUMA unveils Vision 2030: Scaling up for bigger impact in climate, circularity and human rights

PR News Desk 14/11/2024

Sports company PUMA has announced its new Vision 2030 sustainability goals, which expand on the strong progress the brand has made.  “With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity and human rights. We are setting the bar […]

NEWS DESK

PUMA Part of Consortium to Unveil World’s First Piece of 100% “Fibre-to-Fibre” Biorecycled Clothing

PR News Desk 02/11/2024

Sports company PUMA is part of the multi-brand consortium which unveiled the world’s first piece of clothing made entirely from textile waste by using a new biorecycling technology developed by French company CARBIOS. The project created a plain white T-shirt, which was made from mixed and colored textile waste. By using CARBIOS’ biorecycling technology, the polyester