TikTok unveils Data Connectors Partners initiative
Dubai-based Datahash in tie-up
TikTok has unveiled its global Data Connectors Partners initiative to enhance the effectiveness of its advertising on the platform. The new programme is part of TikTok’s Marketing Partners Programme and features an inaugural group of partners focused on three key areas: Lead generation, data platforms, and data connection development.
The initiative will empower advertisers to evaluate the impact of their media spending better, which is crucial for maximising return on ad spend (ROAS) and driving incremental growth.
Lorry Destainville, TikTok’s Head of Product Partnerships, emphasised the importance of collaboration with top data connection experts. “We are dedicated to improving how advertisers measure, optimise, and maximise ad campaign performance,” he stated.
Among the featured partners is Datahash, a Dubai startup recognised for its innovative approach to first-party data management. Datahash has established over 50 connections on its Software as a Service (SaaS) product, catering to a diverse clientele that includes Aldar Properties, Laverne, Squatwolf, and SellAnyCar.
The company, founded in 2020, has quickly emerged as a leader in digital advertising, working with more than 600 advertisers in 50 countries.
Datahash’s platform stands out for its rapid setup process, which takes only 15 minutes to complete. This speed, combined with a user-friendly interface that does not necessitate coding or reliance on third-party cookies, has made it a favourite among advertisers looking for efficient solutions.
Gaurav Chhaparwal, CEO of Datahash, highlighted the company’s commitment to privacy-first advertising strategies. “We have helped advertisers of all sizes navigate the complexities of the digital landscape while remaining compliant with evolving regulations,” he noted.
Chhaparwal expressed excitement about the partnership with TikTok, anticipating it will further enhance advertisers’ capabilities to achieve effective outcomes.
As TikTok continues to innovate in advertising, the Data Connectors Partners programme is poised to provide significant support for brands aiming to optimise their advertising strategies and connect more effectively with audiences through the platform. Top of Form
Featured image: TikTok’s global Data Connectors Partners initiative aims to enhance the effectiveness of advertising on the platform. Credit: Solen Feyissa
