February 22, 2024
Business Retail UAE

YouGotaGift partners with Carrefour UAE for HappyYou gift cards

HappyYou card is the sole multi-brand gift card in MENA

YouGotaGift, the platform of digital multi-brand gift cards in the Middle East, has joined forces with Carrefour, exclusively operated by Majid Al Futtaim in the UAE, to bring its unique ‘phygital’ HappyYou Gift Cards to all Carrefour outlets across the UAE.

This strategic partnership underscores YouGotaGift’s dedication to meeting the rising demand among customers for innovative physical gift card formats for effective gifting.

Carrefour is the inaugural retail distribution partner for the ‘phygital’ YouGotaGift cards in the UAE.

This collaboration enables Carrefour to offer these unique gift cards to its customers and integrates them into staff performance and customer marketing programs for gifting, payouts, and rewards. This enhances YouGotaGift’s existing gift card distribution network.

In MENA

The ‘phygital’ HappyYou card is the sole multi-brand gift card in the MENA region, offering redemption options across various retailers. Notably, it is an eco-friendly, paper-based product crafted from sustainable materials.

The HappyYou card is available for purchase at Carrefour cash counters in the UAE.

By downloading the YouGotaGift App, customers can scan the card’s barcode, instantly adding credit to their YouGotaGift digital wallet. This credit can then be divided and used across a broad spectrum of retail brands.

The cards are versatile, serving as corporate incentives, staff bonuses, gifts for special occasions, allowances for family members, and much more.

Husain Makiya, CEO of YouGotaGift, expressed excitement about the partnership with Carrefour in the UAE, stating: “We are thrilled to expand our longstanding partnership with Carrefour to include retail distribution.

“HappyYou gift card, being the first of its kind in the region, finds the perfect launch partner in Carrefour, adding value to their gift card proposition with an entirely eco-friendly product.”

‘Unique offering’

Bertrand Loumaye, Country Manager of Carrefour UAE at Majid Al Futtaim Retail, added: “Partnering with YouGotaGift brings a unique offering with the HappyYou multi-brand gift cards to our stores.

“At Carrefour, we seek ways to enhance the shopping experience and provide added choice to our customers. Offering the HappyYou gift cards aligns with our commitment to an environmental strategy, resonating with YouGotaGift’s eco-friendly approach.”

The global and regional gift card market is witnessing substantial growth, with robust adoption rates.

In the Middle East, retail and corporate segments embrace gift cards beyond traditional ‘gifting.’

The industry will reach $1.4 trillion globally and $6 billion regionally in 2026. EGift cards, convenient and environmentally sustainable, are becoming increasingly popular, aligning with the global shift towards digital alternatives that reduce environmental impact.

Featured image: A model simulates buying a HappyYou gift card in a Carrefour outlet in the UAE. Image: YouGotaGift

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, space, aerospace, aviation, defence, luxury watchmaking, business, fashion, and automotive verticals. He is passionate about conserving endangered native wildlife globally and protecting the world’s oceans from plastic pollution, overfishing, and climate change. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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