April 15, 2024

Toxin-free baby skincare Dabdub lands in the Middle East

Baby skincare is one of the most important products a mother must decide on before the birth of her children. Ticking off all the essentials of a great and safe baby skincare – nourishment, toxin-free, and gentle – Dabdub is now the region’s first homegrown CLEAN baby skincare brand born straight out of the UAE.  

Produced by an Intertek registered ISO 9001:2015 company, the brand is set to become the first Arabian prodigy in baby skincare to be exported overseas to the European and American markets, formulated by mompreneur, Joelle Mardinian. Dabdub’s product portfolio boasts of a clean and affordable baby skincare range and gives back to orphans at every purchase. DABDUB brand has introduced a baby skincare range of 5 essential baby products with Nourishing Baby Oil, 2 in 1 Shower Gel and Bubble Bath, Gentle Baby Shampoo and Conditioner, Calming Baby Face and Body Lotion, and Soothing Nappy Rash Cream. DABDUB’s message is being Clear & Clean because it is Paraben Free, Sulfate Free, Tear Free, Cruelty Free, Toxins Free and as gentle as your babies skin. With all of that, the brand promises the cleanest baby products at affordable prices. 

Speaking of her new baby on the block, Joelle Mardinian (Founder, entrepreneur, and mother of three) said; “There aren’t enough clean and affordable baby products out there to satisfy every mother and baby’s needs. I believe that every baby and child should use clean products, I also believe that a happy mother raises happy children – this thought was at the core of DABDUB brand as I wanted to reduce some of the stress by providing toxin-free and healthy skincare solutions for all mums. The idea of having a homegrown brand that’s locally manufactured in UAE was exciting for me and gave me a huge sense of pride, the thrill of watching DABDUB brand grow to be the first Arab baby products with big dreams, standing proud on shelves worldwide will be emotional and truly satisfying for me.” 

The brand name DABDUB meaning Teddy Bear in Arabic is inspired by Joelle’s youngest son Nathan who’s been nicknamed DABDUB since he arrived into Joelle’s life at the age of 5 weeks old. Nathan is a young star in his own right with a massive following of adoring fans the world over. Joelle has always prioritized motherhood over any other responsibilities she already has and feels that through DABDUB she will inspire mothers to choose the best products their babies and children deserve, products that are created with love, care, science and backed up by paediatricians. Joelle’s main motivation to create DABDUB is also to build a brand that continuously supports children’s causes especially Orphanages programs so she teamed up with the Red Crescent, who will help Joelle distribute profits from DABDUB sales to orphans in the Arab region. Adding further Joelle said, I also felt passionate about curating a clean range to ensure that baby skin is provided with cruelty-free nourishment, being a mother myself, I understand the concerns surrounding harmful ingredients, we have eliminated all of them to offer a toxin-free skincare range that’s gentle on baby’s soft and sensitive skin.” 

Dabdub’s range of baby skincare products will be available online and across Carrefour stores in the UAE. 

Last Updated on 1 year by Editor


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