Toyota Gazoo Racing revs it up with new brand movie
‘Wild Moment’ is now on the TGR YouTube channel
Toyota Gazoo Racing (TGR) has released its new brand movie titled ‘Wild Moment’ on the TGR YouTube channel.
The movie takes on the challenge of expressing the GR philosophy through visuals based on Toyota Chair Akio Toyoda’s strong wish to further accelerate and carry on the essence of the GR brand: “Making ever-better motorsports-bred cars.”
Four motorsports vehicles – the GR Yaris Rally1 Hybrid that raced in the WRC (2023 season), the GR010 Hybrid that took on the WEC (2023 season), the GR DKR Hilux T1+ that raced in the Dakar Rally (2023 season), and the GR Supra that ran the 24 Hours of Nürburgring endurance race (2019 competition) – are captured in ‘wild’ form in the movie as professional drivers in extreme environments drive them to show off their captivating dynamism, and filmed in super-slow motion from as close as possible, as if filming wild animals.
Watch the ‘Wild Moment’ video:
Team Gazoo launch
The origins of the sports car series ‘GR’ launched in 2017 can be traced back to Team Gazoo, launched in 2007 by Toyota head driver Hiromu Naruse and then-vice president (current Chair of the Board of Directors) Akio Toyoda.
With the philosophy of developing people and vehicles through motorsports to make ever-better cars, the team took on the 24 Hours of Nürburgring, the toughest of all endurance races, and completed the race.
Then, Toyota Gazoo Racing, established in 2015, continues its pursuit of ‘Making ever-better motorsports-bred cars’ by applying the knowledge gained and feedback from drivers through participation in various motorsports, including the FIA World Rally Championship (WRC), FIA World Endurance Championship (WEC), and the Dakar Rally, to the development of its production vehicles.
For the shoot, driving duties were managed by TGR professional drivers Takamoto Katsuta (whose camera car was driven by Norihiko Katsuta), Kamui Kobayashi, Masahiro Sasaki, and Giniel de Villiers.
An additional video titled ‘Wild Moment – Behind The Scenes’ that looks at the drivers’ heroics not seen in the movie has also been released on the TGR YouTube channel.
Watch the ‘Wild Moment – Behind The Scenes’ video:
Featured images: A composite of the 4 TGR vehicles featured in ‘Wild Moment’. Images: TGR
