The Friends of Cancer Patients (FOCP) has launched its flagship Pink October campaign, bringing breast cancer awareness and free medical screenings to communities across the UAE throughout October. The initiative kicked off with overwhelming participation at the Pink Caravan’s fixed and mobile clinics, marking a strong start to this year’s Breast Cancer Awareness Month.
From October 1 to 31, 2025, residents across the country can access free early detection services, including clinical breast examinations, mammograms, and ultrasound tests, at more than 86 sites nationwide.
Driving Awareness Through Action
At the heart of the campaign lies FOCP’s mission: to transform awareness into action. The Pink Caravan has rolled out a wide programme of workshops, lectures, and family-friendly events designed to engage citizens and residents of all ages and nationalities.
“Pink October reflects our vision of creating a health-conscious society that values prevention and proactive steps,” said Aisha Al Mulla, Director of FOCP. “Through the efforts of FOCP, the Pink Caravan, and our partners, we are shaping a culture of shared responsibility that combines awareness, emotional support, and corporate collaboration.”
She added that the campaign underscores Sharjah’s leadership in humanitarian health initiatives and aligns with the UAE’s commitment to making community health a national priority.
Fixed and Mobile Clinics Across the Emirates
Eight fixed clinics will operate daily during the campaign, from 4:00 pm to 10:00 pm, except for Khorfakkan, which runs from 10:00 am to 4:00 pm. Locations include:
- Al Majaz Waterfront, Sharjah
- Mushrif Mall, Abu Dhabi
- Mall of Al Ain, Al Ain
- City Walk, Dubai
- Umm Al Quwain Mall, Umm Al Quwain
- RAK Mall, Ras Al Khaimah
- Lulu Mall, Fujairah
- Khorfakkan Clinic, Sharjah
In addition, the Mobile Medical Clinic and Mini Mobile Clinics will cover dozens of locations across the country, reaching workplaces, universities, and community hubs.
Corporate Engagement and Wellness
To deepen its impact, FOCP has invited companies to host the Pink Caravan Mobile Clinic at their premises. Businesses can offer employees on-site mammogram screenings for women aged 40+, along with clinical breast checks for men and women aged 20+.
Corporate packages include:
- Pink October Wellness Day – offering screenings and mammogram vouchers.
- Lectures & Workshops – available online or in person, focusing on breast self-examination and early detection.
Community Events Bring Families Together
Beyond clinics, Pink October features lively community events designed to blend health with engagement:
- Aljada Community Event, Sharjah – October 10–12, with free screenings, family entertainment, and sports activities.
- Battle Cancer Challenge, Dubai – October 25 at The Seven Stadium, combining screenings, fitness challenges, and fundraising through Yalla Give.
- Pink Tour at Expo City Dubai – October 12, in collaboration with Los Habibies.
- Ride with Rixos, Abu Dhabi – October 18, a Corniche cycling event paired with fundraising initiatives.
United for a Healthier Future
FOCP emphasises that breast cancer prevention requires a collective effort, urging residents, medical professionals, survivors, and volunteers to stand behind the Pink October movement.
The campaign is supported by leading healthcare partners including Advanced Care Oncology Center, Emirates Hospital Group, Ras Al Khaimah Hospital, and University Hospital Sharjah.
The Pink Shop: Shopping with Purpose
Adding a creative dimension, FOCP’s Pink Shop features themed merchandise such as bracelets, pins, candles, and keychains. Proceeds directly benefit cancer patients and their families, ensuring the campaign’s positive impact extends well beyond October.
