ZEEKR steers onto the UAE roads with 2 premium EVs
Global electric mobility brand debuts 001 and X models
ZEEKR, a global electric mobility brand, has launched its latest premium EVs – the ZEEKR 001 and the ZEEKR X – in the UAE. The unveiling event was held at The Gate, DIFC, in Dubai on March 6, 2024.
With Dubai-headquartered AW Rostamani Group as its UAE automotive distributor, ZEEKR aims to target the steadily growing market for environment-friendly EVs in the UAE and the surrounding GCC region.
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ZEEKR is Geely Holding Group’s newest premium EV brand. With a focus on innovation and sustainable mobility solutions, Geely Holding is a leading global mobility group headquartered in Hangzhou, China. Geely Holding owns, invests in and manages Geely Auto, Lynk & Co, ZEEKR, Geometry, Volvo Cars, Polestar, Lotus, London Electric Vehicle Company, Farizon Auto, RADAR AUTO, and Cao Cao Mobility.
What’s in the brand name?
In the ZEEKR brand name, ZE denotes Zero, the starting point of infinite possibilities; E denotes Evolving the Electric Era; and KR denotes Krypton, the rare gas that emits light when electrified.
ZEEKR’s European design centre is based in Gothenburg, Sweden, where the widely acclaimed automotive designer Stefan Sielaff leads the brand’s global design operations centre.
ZEEKR operates highly advanced production facilities where an in-house 5G+ system controls every aspect of the manufacturing process. This ensures that every ZEEKR vehicle is built to perfection.
The ZEEKR 001
The all-new ZEEKR 001 boasts a driving range of 620km, addressing the common concern of EV enthusiasts—range anxiety. With its substantial driving range on a single charge, the ZEEKR 001 aligns with the dynamic lifestyles of Middle Eastern residents, providing an ideal solution for both urban commuting and longer journeys.
Designed to emphasise innovation and luxury, the ZEEKR 001 blends cutting-edge technology with an aesthetically pleasing exterior.
Incorporating advanced materials and aerodynamic features enhances the vehicle’s efficiency and contributes to a sleek and modern design that appeals to the discerning tastes of the Middle Eastern market.
Furthermore, like several other Made in China electric mobility brands, ZEEKR’s commitment to sustainability extends beyond the vehicle itself. The manufacturing process emphasises eco-friendly practices, reducing the carbon footprint associated with traditional automobile production.
This aligns with the growing environmental consciousness in the Middle East, making the ZEEKR 001 a commendable choice for environmentally aware consumers.
In terms of performance, the ZEEKR 001 accelerates from 0-100kmph in 3.8 seconds.
The electric drivetrain delivers a powerful yet silent driving experience, underlining the brand’s dedication to merging sustainability with high-performance standards.
This aspect positions the ZEEKR 001 to compete in the evolving electric mobility landscape.
The ZEEKR 001 is available in the UAE for AED226,900 (standard trim) and AED244,900 (premium trim).
The ZEEKR X
The all-new ZEEKR X compact luxury SUV, which accelerates from 0-100kmph in 3.8 seconds, sets itself apart with cutting-edge features, focusing on performance and eco-friendliness. Equipped with state-of-the-art battery technology that delivers a driving range of 445km, the ZEEKR X alleviates concerns associated with EVs by offering Middle Eastern drivers a reliable and efficient mode of transportation for their daily needs.
One of the standout features of the ZEEKR X is its incorporation of advanced autonomous driving capabilities. This marks a significant stride towards the future of transportation in the Middle East, aligning with the global trend towards autonomous vehicles.
The ZEEKR X’s adaptive cruise control, lane-keeping assist, and self-parking capabilities contribute to a safer and more convenient driving experience, particularly in the bustling urban environments of the Middle East.
Designed to focus on luxury and comfort, the ZEEKR X’s interior perfectly blends modern aesthetics and cutting-edge technology. The spacious and well-appointed cabin offers a premium driving experience, appealing to the discerning tastes of Middle Eastern consumers.
Integrating innovative connectivity features ensures drivers stay connected, enhancing the overall driving experience.
Furthermore, ZEEKR’s commitment to sustainability extends beyond the vehicle’s zero-emission operation. The ZEEKR X’s manufacturing process emphasises using eco-friendly materials and energy-efficient production methods.
Strategic timing
As the Middle East witnesses a paradigm shift towards green mobility, the ZEEKR X enters the market with strategic timing. Governments in the region are actively promoting sustainable practices and offering incentives to accelerate the adoption of electric vehicles.
ZEEKR’s commitment to supporting this vision aligns with the region’s drive towards a cleaner and more sustainable transportation ecosystem.
With its advanced features, autonomous capabilities, and eco-friendly design, ZEEKR has positioned the ZEEKR X as a frontrunner in the evolving landscape of electric mobility in the Middle East.
The ZEEKR X is available for AED170,900 (premium trim) in the UAE.
The launch event of the ZEEKR lineup was attended by Michel Ayat, CEO of Automotive at AW Rostamani Group, Wang Hao, regional director at ZEEKR MENA, and other dignitaries and invitees.
Ayat said: “The collaboration with ZEEKR showcases our dedication to contribute to the green mobility landscape in the UAE while delivering globally inspired products that anticipate the needs of our diverse customer base.”
Wang (Cannon) Hao, ZEEKR MENA Regional Director, added: “Our partnership with AW Rostamani Group in the UAE strongly supports ZEEKR’s positioning as we introduce vehicles that showcase bold and innovative design to the market.”
Featured image: The all-new ZEEKR X compact luxury SUV. Credit: Arnold Pinto
Last Updated on 10 months by Arnold Pinto
