Says company’s new CEO
Dubai-based Takmeel Real Estate Development is a boutique developer crafting stylish and sustainable villas and apartments across Dubai, Ajman, and other emirates in the United Arab Emirates.
Focused on intelligent design, quality materials, and timely delivery, the company has completed projects such as Divine Residences and Divine Golf Villas, with ongoing developments including Divine Living and Meydan Racecourse Mansion.
The family-run company’s mission emphasises innovation, integrity, and excellence, guided by experienced leadership, including founder Mian Asad Bashir and Managing Director Sheikh Tariq Ali. With 15 properties and a reputation for on-time handovers, Takmeel caters to both homeowner lifestyles and investor needs.
An exclusive interview with Hamza Asad, the newly appointed CEO of Takmeel Real Estate Development.
Excerpts from the interview, which have been edited for clarity and brevity:
Why is 2025 the correct period for Takmeel to launch its latest real estate projects?
There are several reasons for that. Takmeel has been a part of Dubai’s real estate landscape since 2007. Even before that, under different names and setups, our ownership has been deeply involved in the real estate sector since 2005.
Our experience is not new—it is deeply rooted, and it is this wealth of knowledge that sets us apart and instils confidence in our potential partners and clients.
But this year [2025] feels like a turning point?
Exactly. In 2017, a project called The Way was launched under my father’s leadership. It helped us build our current portfolio.
Now, as his son and the new CEO, I am stepping forward with a clear vision—to bring Takmeel out from the shadows and establish it as a standalone brand. I want people to know what Takmeel stands for: quality, integrity, and meaningful design.
You operate in an incredibly competitive space. How do you stand out?
Yes, the Dubai market is indeed crowded. But we are not just another player. Takmeel is not backed by venture capital—it is self-funded. With my father’s unmatched experience and my innovation, we are crafting a new path.
Our unique selling proposition lies in our commitment to adding value through every product we launch. We are not building to sell; we are building to add value. This unique approach is what sets us apart in the competitive real estate space.
Every product we launch must hold meaning for us. We are not building to sell; we are building to add value. This unique approach is what sets us apart in the competitive real estate space.
Who exactly is your target audience?
Our focus is the premium market. The materials we use and the amenities we offer are all of high-end quality. Our projects are designed for clients who value quality and are committed to investing in long-term living or returns.
We cater to high-net-worth individuals, real estate buyers, and investors seeking luxury living or high returns on their investments.
We do our best to help them feel at home from the very first day.
What do global clients—whether investors or end users—usually care about most?
The number one thing? Investment viability. That is where we step in. Takmeel offers comprehensive support, including investment feasibility, legal consultations, and visa guidance—everything a real estate investor needs.
But we do not stop there. We maintain close contact with clients even after the sale is complete, ensuring their satisfaction. We help international clients understand not just how to invest, but where and why to do so in Dubai.
We help international clients understand not just how to invest, but where and why to do so in Dubai.
Dubai’s land is finite. Do you plan to invest in land banks?
Land banks—hopefully, one day. Currently, we are focusing on apartment buildings. But if the right opportunity arises for a master-planned community, we are open to it. There is also potential to expand into Saudi Arabia.
But for now, Dubai remains our base. We are taking things step by step, with precision and quality control in mind.
Are most of your operations in-house?
Yes. My father is an architect, engineer, accountant, and designer. He oversees everything. Thanks to him, we have developed strong internal departments, including our own architects, engineers, marketing, and sales teams.
It gives us greater control over quality and customer experience.
What are your top three challenges?
Our commitment to quality and customer satisfaction is unwavering. We understand the need for differentiation in a market that offers a wide range of real estate options, from budget to ultra-luxury. So we must offer something unique, and we do so with a focus on our clients’ needs and expectations.
Second, we maintain close contact with clients even after the sale is complete, ensuring their satisfaction and making them feel valued and cared for.
Third—managing quality at scale. Scaling without losing artisanry is a challenge we take seriously, and we are dedicated to meeting it.
Are there new Takmeel projects on the horizon?
Yes, two major ones launching this year: Marjan, a luxury residential complex with stunning views and state-of-the-art amenities, and The Way South, a mixed-use development that will redefine urban living.
And by next year, we plan to roll out a few more—we are finalising the details as we speak, but they will all be in line with our commitment to quality, innovation, and customer satisfaction.
Hero image: Hamza Asad, CEO of Takmeel Real Estate Development. Credit: Arnold Pinto
