CHALHOUB GROUP BRAND GHAWALI UNVEILS ITS LATEST FRAGRANCE

Ghawali, a Chalhoub Group brand specialising in modern oriental niche scents, unveiled its new fragrance “9PM in Saudi” at its flagship store at Nakheel Mall in Riyadh. Launched ahead of KSA National Day and in line with the brand’s efforts to support and empower local talent, 9PM in Saudiwas launched in partnership with numerous local photographers, designers, and artists, with the latest scent celebrating Saudi Arabia’s dynamic culture and the local community during their busiest time of day.

Ghawali’s flagship store was set up as a museum to support and showcase the work of emerging Saudi photographers from across the Kingdom. Along with empowering local talent, Ghawali also collaborated with numerous young Saudis including local photographer, Designless, who shot the overall 9PM in Saudi fragrance campaign, Saudi designer, PROUD Angeles, who created the fragrance’s capsule collection, and Saudi 4D artist, Amr Khaled, who created an original Instagram Reel for Saudi National Day.

Forat Al Haider, Head of Beauty Innovation at Chalhoub Group, said: “We are proud to launch Ghawali’s new fragrance, 9PM in Saudi, which is a sensorial ode and celebration of Saudi culture and testament to the brand’s unwavering dedication to empowering local Saudi talent. This collaborative initiative epitomises a community-driven endeavour where we have created a platform for local creatives to showcase their work while paying homage to the Kingdom’s ambiance. The scent, a sensorial innovation starts with sophisticated lychee as a top note, sitting above an umbrella of incense which contains two high-end versions of oud. Ghawali’s 9PM in Saudi fragrance encapsulates the soul, vibe and mood of Saudi Arabia while proudly fostering the growth and prominence of homegrown talents.”

The launch of Ghawali’s latest 9PM in Saudi fragrance took place across an exclusive two-day event with VIPs, key customers, and leading media invited to discover the new scent and meet the capsule collection designer. Attendees also had the opportunity to have a one-on-one session with the brand’s creative director who delved into the capitvating story behind the perfume and its carefully selected ingredients.

9PM in Saudi can now be purchased at all Ghawali locations across the GCC and is also available for online ordering on ghawali.com.

Last Updated on 1 year by News Desk 1