Missoni is pleased to announce its new boutique in Mall of the Emirates, Dubai. Located on level two, the new Missoni store covers a floorspace of 196 mq., already revealing its identity to the public in the facade design: the iconic zig-zag movement that characterizes Missoni fabrics is here cleverly conjured up with colors, vertical metal elements and slashes of light that create dynamic energy, like a surface in movement.
Stepping into the boutique, visitors are greeted with walls adorned with metal strips boasting large zigzag patterns, complemented by Missoni Home wallpaper featuring micro zigzags. The three- dimensionality of these design elements ensures that the distinctive Missoni motif remains a focal point throughout the space. Embodying neutrality, the boutique’s interior serves as a canvas upon which Missoni’s vibrant colours and luxurious fabrics take centre stage. The design ethos showcases the brand’s clothing and accessories with the latest SS24 ready-to-wear womenswear and menswear collection, accessories, beachwear and kids wear.
The new architectural concept seamlessly weaves together the various elements of the Missoni universe. The iconic zigzag motif serves as a unifying thread, effortlessly connecting exterior and interior spaces, design elements and the brand’s latest collections.
