Axis Communications to showcase the future of physical security and safety at Intersec Dubai 2025

Axis Communications, the leading innovator in security and network surveillance technologies, will be exhibiting at Intersec Dubai 2025 where the company will showcase product innovations, demonstrate key product offerings, participate in thought leadership events, and engage with stakeholders from across the safety and security industries.

The 26^th edition of the premier event will take place from 14 to 16 January 2025 at the Dubai World Trade Centre. “The security landscape is constantly evolving and nowhere is that more apparent with the adoption of intelligent technologies. Backed by our reputation for, quality, reliability, and innovation, we’re ready to explore what’s possible and show business, industry, and government leaders the power and impact of Axis,” said Ettiene Van Der Watt, Regional Director for Middle East, Central Asia, and Africa at Axis Communications.

A major feature of the Axis exhibition stand will be a showcase of Axis’s vision of an AI-enabled future where artificial intelligence transforms traditional processes and plays a role in how people live, and businesses operate. Some key features include AI-enhanced cameras that can detect and respond to specific events, how enabled cameras and sensors can improve business processes through quality control and predictive maintenance, cybersecurity through advanced threat detection and mitigation, and data analytics. Stand visitors will also have the opportunity to enjoy hands-on demonstrations and learn more about the use of AI-powered applications with Axis solutions.

Axis’s presence at Intersec Dubai 2025 follows the company’s recent announcement of the 9^th generation of its purpose-built system-on-chip (SoC), ARTPEC-9. Refining and adding to the capabilities of previous generations of Axis’s in-house SoC, ARTPEC-9 boasts incredibly low bitrate, quality imaging, strengthened cybersecurity, and next-generation AI-powered analytics. ARTPEC-9 also supports the AV1 video encoding standard, ensuring extended client compatibility. Combined with Axis Zipstream technology that lowers network bandwidth and storage requirements while preserving forensic details, AV1 offers efficiency and reliability for both on-premises and cloud-based video management. At Intersec Dubai, Axis will exhibit selected network video products featuring ARTPEC-9 SoC.

Other innovation showcases that visitors can expect to see include:

• Video Technology: Thanks to the latest breakthroughs in video technology, Axis solutions offer unparalleled image quality and usability while unlocking new insights for a variety of use cases. Come see our latest 41 MP, 8K camera utilizing electronic image stabilization for long-distance City surveillance or Sport Stadium surveillance.
• Axis Cloud Connect: A secure platform that enables users to manage their video surveillance systems from remote locations i.e. device lifecycle management. It is an open, hybrid cloud platform that enables managed services to increase efficiency and ensure scalable, future-proof solutions.
• Body-Worn Solutions: Useful for documenting events and gathering valuable evidence, Axis body-work solutions offer system operators an effective and reliable way to deter bad behaviour and influence the actions of both the wearers and those captured on camera.
• Radar: By not relying on visibility, radar keeps false alarms to a minimum while capturing crucial information that traditional visual cameras cannot. You will also see Radar / Video fusion products that combine these two technologies into one to improve overall performance by leveraging the best of both.

The Axis stand will also explore trending topics in more depth and showcase specialised solutions, to highlight a few:

• Critical Infrastructure: By combining multiple technologies including visual and thermal cameras, radar, access control, audio equipment, and analytics, Axis solutions help businesses confront the three main threats to the continuity of critical operations: Intrusion, interruption, and injury.
• Network Audio: Audio is a powerful tool with which to protect people and property. Leveraging the power of IP, Axis network audio solutions can be used to deter intruders, deliver instructions in the event of an emergency, and make general announcements.
• TCO: Utilising a total cost of ownership (TCO) approach, users can capture all costs associated with the security camera system over its complete lifecycle.
• Cybersecurity: Featuring built-in cybersecurity features designed to decrease the risk of compromise and enable secure behaviour, Axis solutions are built to confront the cybersecurity risks of today and ensure people and businesses are protected from digital threat actors.
• Sustainability: An important component of any business, Axis strives to make sustainability a cornerstone of its product offering and overall business operations.

In 2025, Axis is proud to be a session sponsor of the Intersec Security Leaders Summit, a dynamic platform that takes place during Intersec Dubai where thought leaders, experts and innovators can share their insight and expertise with event attendees. On Day 2 of the summit, Andrea Monteleone, Segment Development Manager for EMEA at Axis, will deliver an address on advancing Global Critical Communication for a safer, more connected world.

“Our presence at Intersec Dubai speaks to several of our key business objectives in regional and global markets. Not only do we get to engage with our valued customers and partners but also open the door to new strategic partnerships and conversations that take our entire industry forward and help realise our shared vision for it: A smarter, safer, and more secure world for all,” Van Der Watt added.

Visitors to the Axis stand will also be able to engage with co-exhibitors and members of the Axis technology and integration partner network:

• Aarani: Araani stands as a pioneer in video fire recognition technology, utilizing advanced video analysis for smoke and fire detection in critical environments. With the power of analytics, Araani systems do no not require physical contact with smoke or flames to sound the alarm. Axis stand visitors will get to see how Araani and Axis technologies work together to detect smoke and fire.
• Genetec: Genetec Inc. is a global technology company that has been transforming the physical security industry for over 25 years. The company’s portfolio of solutions enables enterprises, governments, and communities around the world to secure people and assets while improving operational efficiency and respecting individual privacy. Genetec delivers the world’s leading products for video management, access control, and ALPR, all built on an open architecture and designed with cybersecurity at their core. The company’s portfolio also includes intrusion detection, intercom, and digital evidence management solutions.    Headquartered in Montreal, Canada, Genetec serves its 42,500+ customers via an extensive network of accredited channel partners and consultants in over 159 countries.
• Milestone Systems: A leading provider of open platform VMS, Milestone Systems’ solutions enable organisations to monitor their premises and resources securely. Milestone’s VMS platform can be integrated into a wide range of third-party devices, and offers a high level of flexibility and scalability, making it the perfect fit for any organisation facility or site. With the help of Milestone’s data-drive video technology software, organisations can also access actionable insights that can help inform decision-making and optimise operational efficiencies.
• FF Group: FF Group is an innovative solution data provider with 10 years of experience creating AI Edge and data solutions for road traffic and parking vendors and integrators. Our revolutionary CAMMRA AI, Next-generation, on-camera AI-powered Vehicle recognition and license plate recognition (LPR) software sets a new standard in real-time analytics. By leveraging the power of five Convolutional Neural Networks (CNNs) integrated seamlessly into Axis cameras, CAMMRA AI delivers unmatched performance, even in the most demanding environments. It brings new standards in urban traffic management projects.
• PowerStack: An innovator of powered infrastructure, PowerStack reimagines the future of remote power generation and smart technology deployments to power and light up enterprises. PowerStack solutions are designed to be deployed quickly and easily, all while solving connectivity, lighting, and security challenges across a variety of industries.
• DataFromSky: A provider of real-time/post-recording traffic situations in cities, highways, parking lots, buildings… redefining the concept of smart cities with innovative solutions for smart parking, traffic control and retail.
• CamStreamer: CamStreamer is a cutting-edge software solution that enhances IP cameras by enabling live streaming and advanced video analytics directly from the camera itself. Designed for seamless integration with Axis Communications’ network cameras, CamStreamer offers innovative tools for real-time content delivery to platforms such as YouTube, Facebook, and custom RTMP servers without the need for additional hardware.

Visit the Axis stand [S1-F22] at the Dubai World Trade Centre from 14 to 16 January 2025. To find out more about Intersec Dubai 2025 and register for your free pass, visit https://intersec.ae.messefrankfurt.com/dubai/en.html.

Last Updated on 9 hours by News Desk 1