Signalling ambitious growth plans
Dubai-based growth and transformation agency créo has appointed Jaimesha Patel as its new Chief Executive Officer. Effective March 2025, the appointment highlights the agency’s strategic aim to enhance its leadership in performance marketing, creativity, and measurable business transformation.
Patel’s arrival marks a significant milestone for the agency as it refines its focus on guiding brands through complexity with purpose-driven growth strategies. With over two decades of global experience spanning the UK, Europe, Asia, and the Middle East, Patel brings a potent mix of strategic insight and commercial acumen to her new role, instilling confidence in her leadership.
She has led high-impact marketing and brand transformation campaigns for some of the world’s most recognisable names, including Nike, ExxonMobil, Abbott, Exeed, and Kenvue, demonstrating her proven track record and assuring the audience of her capabilities.
Jaimesha Patel’s appointment is not just a change in leadership, but a strategic move by créo to align its leadership with its growing ambition. In her inaugural statement as CEO, Patel underscored the agency’s robust foundation and the promising future it envisions.
“Assuming the CEO role at créo is both a privilege and a responsibility,” she said. “The agency has built a strong base – driven by a talented team, bold ambition, and a clear understanding of modern growth demands. I focus on amplifying that momentum, strengthening our strategic capabilities, and ensuring we deliver measurable outcomes for our partner brands.”
Jaimesha Patel’s leadership style has been consistently defined by her ability to unite teams across disciplines, drive commercial performance, and keep people at the heart of transformation. Her approach is expected to shape créo’s next chapter as it deepens its capabilities across digital experience, technology integration, and AI-powered solutions – all in service of real-world business impact.
Backing the appointment is Jigar Sagar, member of créo’s board of directors and a longstanding strategic advisor to the agency. With a record of accomplishment of over 30 ventures and innovations in public-private partnerships and free zone development, Sagar brings long-term vision to créo’s growth journey.
“Jaimesha’s appointment represents more than a leadership change — it signals intent,” said Sagar. “As organisations across the [MENA] region seek more intelligent, agile and effective ways to grow, créo is building the capabilities and culture to meet that demand. Jaimesha brings the clarity, composure and cross-market experience needed to guide this new chapter — one centred around performance, partnership, and purpose.”
Founded in Dubai, créo has positioned itself as a partner of choice for leading organisations aiming to drive profitable growth through a fusion of strategy, creativity, data, and innovation. The agency has gained industry attention for delivering integrated solutions that translate directly into bottom-line impact across sectors ranging from healthcare and energy to retail and consumer goods.
With Patel now at the helm, créo is expected to continue its expansion, cementing its role as a results-driven transformation partner that merges creativity with commercial discipline.
As the marketing and business transformation landscape evolves rapidly across the Middle East and beyond, Patel’s leadership is set to enhance créo’s ability to help clients adapt, innovate and thrive — with measurable success at the core of every engagement.
Image: Jaimesha Patel has assumed the CEO role at créo, effective March 2025. Credit: créo
