Experience the power and drive of INFINITI Middle East through the eyes of regional adventurers. Following the successful inaugural series, through 2024 INFINITI Middle East released the second season of “Undiscovered Arabia”, a captivating social media content series that celebrates the region’s hidden wonders.
Building on the first season, this latest installment introduces a new lineup of explorers. Armed with an INFINITI model and a passion for discovery, each content creator takes viewers on an exciting journey through the unseen landscapes and cultural treasures of the Middle East.
This season, Undiscovered Arabia features Nihal Muhammad from the UAE, Abdullah Alshayji from Kuwait, Fatima AlMattar from UAE & Kuwait, and Altamash Javed from the UAE. Each explorer brings a fresh perspective to the series, highlighting iconic regional landmarks, heritage, and lesser-known destinations through stunning cinematography and compelling storytelling.
Nihal Muhammad takes audiences to the majestic Jebel Jais, showcasing the UAE’s highest peak. Abdullah Alshayji explores Kuwait’s rugged terrain and the breathtaking Al Matla’ rock formations. Fatima AlMattar travels through time, connecting the rich history of Kuwait’s traditional dhows with her own modern-day adventures. Altamash Javed leaves behind Dubai’s fast pace to find peace and cooler temperatures in the Al Hajar Mountains, capturing the moon in all its glory against a striking natural backdrop.
The “Undiscovered Arabia” series was created to inspire a sense of adventure and appreciation for the region’s diverse landscapes and cultural heritage. In the latest season, the journey continues, with new creators bringing untold stories to light, and celebrating the beauty of the Middle East through their unique perspectives.
All content from the series is showcased on INFINITI’s social media platforms. For more information about the “Undiscovered Arabia” series and to follow the journeys of our regional adventurers, please visit https://www.infiniti-me.com/what-drives-us/news-and-events.html
