Al Islami Foods, a UAE pioneer in the wholesome food products sector and a global leader in halal poultry and meat products, announced the launch of its latest innovation, with the introduction of a flavourful range of gourmet fries including chili garlic poppers, masala fries, and jalapeno cheese poppers.
The new range of options offers convenient, nutritious, and appetising snack options that are “Real Halal,” goodness and highest quality, premium food solutions, in line with its recent repositioning, celebrating “Food is a Blessing” that celebrates food as embodying the spirit of Emirati culture of coming together.
Made with premium quality ingredients, the new Masala Fries and Chili Garlic Poppers are gluten-free, and the Jalapeno Cheese Poppers provide tantalising gourmet options for consumers seeking a balance of taste, quality, and convenience.
“Convenience without compromising nutrition continues to be a main driver in our product innovation, as consumers are increasingly looking for ready-to-prepare meals that can save time in their busy lifestyles,” Sharon Jabbour, Marketing Director at Al Islami Foods, commented.
“With our new gourmet fries range, we are redefining fast and clean eating. These are not just quick meals but a step in line with our mission of making high-quality food more accessible and enriching through the best taste without compromising nutrition.”
The new Chili Garlic Poppers, Masala Fries, and Jalapeno Cheese Poppers are available in major supermarkets across the UAE and will expand regionally over time.
A leader in Halal Foods for five decades, Al Islami Foods is an Emirati brand with an unrivalled global presence that embodies the principles of quality and innovation. The brand has been recognised as one of the top halal brands globally, securing a coveted position among the Top 5 Halal Products Companies in the Organization of Islamic Cooperation (OIC) in 2023, and was awarded the prestigious title of iHalal Brand of the Year in 2021.
