BMW models have achieved outstanding results at two prestigious German awards events. The BMW iX3 – the first Neue Klasse model – won the “Golden Steering Wheel” as the “Best Innovation” of 2025. Another one of the “Golden Steering Wheels” awarded by German “Auto Bild” and “Bild am Sonntag” went to the BMW M5 Touring, which effortlessly took the win in the “Upper/Luxury Class” category.
The readers of German “Auto Zeitung” likewise considered BMW models superior. They voted for BMW vehicles as overall champions in no fewer than eight vehicle classes. The victorious models range from the BMW 1 Series to the BMW 5 Series, from the BMW iX1 to the BMW X5. Vehicles powered by conventional internal combustion engines were as successful as battery-electric models like the new BMW iX3. In addition, BMW defended its title of “World’s Best Brand”.
“We offer our customers the ability to choose from a full range of exciting products across all segments, with all types of powertrains. The prestigious ‘Golden Steering Wheel’ and ‘Auto Trophy’ awards are a clear validation of our strategy, our products and the appeal of our brands,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Since its world premiere in September, the BMW iX3 has been a sensation: pre-orders are even exceeding our high expectations, demonstrating an extraordinary level of customer interest. The fact that the BMW iX3 has now won two of Germany’s most prestigious automotive awards, even before its official market launch, underscores the pioneering role and the uniqueness of the BMW iX3.”
