Mohammed Bin Rashid Housing Establishment organised its second Customer Forum of 2026 at Nad Al Sheba Majlis, as part of its commitment to strengthening direct engagement with customers, listening to their views and feedback, and involving them in the development of housing services and the enhancement of their overall experience, in line with the needs and aspirations of UAE citizens.
The forum was attended by His Excellency Mohammed Hassan Al Shehhi, CEO of Mohammed Bin Rashid Housing Establishment, alongside a number of the Establishment’s administrative and technical leaders, with the participation of the Federal Tax Authority. The forum provided an interactive platform for constructive dialogue, the exchange of views, and enhanced cooperation and integration between government entities in serving customers.
The forum featured an open dialogue session with customers, during which their enquiries and feedback were addressed, and a number of ideas and development proposals aimed at improving the quality of housing services were discussed. The session also focused on enhancing quality of life and supporting family and community stability, in line with the Establishment’s vision and its approach to engaging customers in the service development process.
The forum also aimed to familiarise customers with the services provided by the Dubai Housing Integrated Center, which offers an integrated environment that enables UAE citizens to complete their housing-related transactions and receive the necessary support and guidance, contributing to simplified procedures and an enhanced customer experience.
The participation of the Federal Tax Authority further enriched the forum by facilitating direct communication with customers and addressing their enquiries. This reflected the importance of integration between government entities in providing information and services that meet the needs of community members and contribute to a more efficient and integrated customer experience.
Statement
In this context, His Excellency Mohammed Hassan Al Shehhi affirmed that the organisation of customer forums reflects the Establishment’s belief in the importance of direct engagement with UAE citizens and their involvement in the development of the housing services ecosystem. He said:
“At Mohammed Bin Rashid Housing Establishment, we believe that the customer is a priority and a key partner in the ongoing development of our services. We are therefore committed to listening directly to customers’ views and feedback, understanding their needs and aspirations, and transforming them into meaningful opportunities for improvement and development. The second Customer Forum at Nad Al Sheba Majlis embodies the Establishment’s community-focused approach and its commitment to delivering more efficient and flexible housing services that enhance the customer experience and contribute to improving the quality of life of Emirati families.”
His Excellency added:
“The forum provides an important opportunity to familiarise UAE citizens with the services offered by the Dubai Housing Integrated Center and its role in facilitating access to housing services through a seamless and integrated experience. It also strengthens communication and coordination with participating government entities, supporting our ambition to deliver services centred around customers’ needs.”
At the conclusion of the forum, the Establishment reaffirmed its commitment to continuing the development of its housing services ecosystem, strengthening communication channels with customers, and incorporating their feedback and proposals into the design of more efficient and flexible services. These efforts contribute to meeting the aspirations of UAE citizens, supporting the stability of Emirati families, and enhancing quality of life across the Emirate of Dubai.
For enquiries and further information, please visit the Establishment’s official website:
www.mbrhe.gov.ae
