Choithrams is bringing more Filipino food into its everyday offering, giving customers easier access to dishes they know and love. The growing Quickerr by Choithrams network is extending that convenience to the Dubai Metro, with selected Filipino ready meals available for commuters on the move.
Choithrams supermarkets carry a selection of home-style dishes and treats developed in collaboration with Filipino Chef Reinnier, Founder of Kusina ni Mamu. His range includes some of the Philippines’ best-known comfort foods and desserts, bringing the flavours of his kitchen to customers across the UAE.
Chef Reinnier, Founder of Kusina ni Mamu said: “Filipino cuisine is deeply rooted in comfort, familiarity and sharing, and we wanted to bring that sense of home to customers through this range. With these products now available at Quickerr by Choithrams stores, we’re making it easier for the Filipino community to find familiar favourites while also giving other customers an opportunity to discover the flavours of the Philippines.”
At all Quickerr locations across the Dubai Metro network, commuters can also find Filipino ready meals including chicken adobo, beef and broccoli, and chicken afritada, offering an easy option for lunch or dinner during the daily commute.
Designed for quick shopping trips, Quickerr offers fresh food, grab-and-go options, beverages and everyday essentials. The format is currently expanding towards 28 locations across the Dubai Metro’s Red and Green Lines, bringing Choithrams closer to customers as they move around the city.
Brian Ballinger, Head of Commercial at Choithrams, said: “Our customers come from many different backgrounds, and that should be reflected in the choice we offer. Collaborations like this help us bring more culturally relevant food into our stores while opening up new cuisines to a broader customer base. Extending the Filipino offering into Quickerr also means commuters can access that variety more conveniently as part of their daily journey.”
The growing Filipino cuisine offering reflects Choithrams’ focus on catering to the many communities that call the UAE home. It gives Filipino customers easier access to the food they know and love, while inviting others to discover and enjoy the cuisine for themselves.
