May 21, 2024
Automotive Business Markets

Al Ghurair Motors Wins 3 Exeed Awards In China

UAE dealer leadership team pays exclusive visit to China

Al Ghurair Motors, the exclusive UAE dealer of Exeed – the premium Chinese auto brand – proudly clinched three prestigious dealer awards at the 2024 Exeed International Dealer Annual Conference held in Wuhu, Anhui Province, China.

Al Ghurair Motors, the automotive division of Dubai-based Al Ghurair Investment, was bestowed with the highly esteemed ‘Top Exceeder’, ‘Forerunner’ and ‘Top Cooperation’ awards on April 29, 2024.

These accolades, a testament to Al Ghurair Motors’ recognition and commitment to excellence, celebrate exceptional sales and marketing achievements in the UAE market for 2023.

AG Auto
John Lossifidis, Group CEO of Al Ghurair Group (third from left) at the ‘Top Exceeder’ award ceremony in Wuhu, China, on April 28, 2024. Credit: Exeed International

Qin Chao, Vice President of Exeed International, presented John Lossifidis, Group CEO of Al Ghurair Group of Companies, with the ‘Top Exceeder’ trophy, a symbol of leadership. Chao also presented Ketan Shetty, Vice President (Marketing & Business Development) of Al Ghurair Motors, with the ‘Forerunner’ award, recognising marketing excellence.

Bespoke Events

Hosted at the Chery International headquarters in central Wuhu, the 2024 Exeed International Dealer Annual Conference (April 27-30) was held in conjunction with the 2024 Chery International Business Conference and the 2024 Beijing International Automotive Exhibition (Auto China 2024).

AG Auto
Ketan Shetty, VP (Marketing & Business Development) of Al Ghurair Motors (second from left) at the ‘Forerunner’ award ceremony in Wuhu, China, on April 28, 2024. Credit: Exeed International
AG Auto
The trophies were awarded to Al Ghurair Motors in Wuhu, China, on April 29, 2024. Credit: Exeed International

John Lossifidis, Group CEO of Al Ghurair; Ricky Mullins, Senior VP (Business) of Al Ghurair Motors; and Ketan Shetty, VP (Marketing & Business Development) of Al Ghurair Motors, together with Leo Dai, Country Director of Exeed UAE, were key participants at the 2024 Exeed International Dealer Annual Conference and the 2024 Beijing International Automotive Exhibition (Auto China 2024).

Derived from the English word and its connotation ‘Exceed,’ Exeed (Exeed Automobile Company) is the premium automotive brand of Chinese state-owned Chery Automobile (maker of Chery, Omada and Jaecoo auto brands). It is headquartered in Wuhu.

New Energy, New Ecology, New Era

The central theme of the highly anticipated and superbly organised 2024 Exeed International Dealer Annual Conference was ‘New Energy, New Ecology, New Era’. The event was filled with excitement and anticipation, reflecting the dynamic nature of the Chinese automotive industry.

AG Auto
(L-R): Leo Dai, Country Director of Exeed UAE; Ricky Mullins, Senior VP (Business) of Al Ghurair Motors; John Lossifidis, Group CEO of Al Ghurair Group; and Ketan Shetty, VP (Marketing & Business Development) of Al Ghurair Motors, pose for a group photo on April 28, 2024, at the Exeed test-drive track in Wuhu, China, after test-driving the all-new coming to market Exeed cars exclusively revealed at the 2024 Exeed International Dealer Annual Conference and the 2024 Beijing International Automotive Exhibition (Auto China 2024). Credit: Arnold Pinto

This theme perfectly aligns with the brand’s vision of exploring and transcending high-end automotive art’s conventional boundaries, reflecting the premium automaker’s unwavering commitment to innovation and sustainability.

Exeed dealers and distributors from a diverse range of countries, including the UAE, Saudi Arabia, Kuwait, Qatar, Jordan, Algeria, Iraq, Russia, CIS, Chile, and Mexico, attended the 2024 Exeed International Dealer Annual Conference, a testament to the automotive brand’s global reach and unwavering recognition.

4 Models In UAE

Since June 2023, Al Ghurair Motors has offered UAE-based customers four exceptional Exeed models—the RX, VX, TXL, and LX—that incorporate luxury, style, and performance under a single hood. EX and ET (EV models) are also slated for later this year.

AG Auto
John Lossifidis, Group CEO of Al Ghurair Group, test-drives the all-new Exeed Exlantix ES EV on April 28, 2024, at the exclusive Exeed test-drive track in Wuhu, China. Credit: Arnold Pinto

A 2.0-cc turbo engine powers the Exeed RX 261-horsepower, five-seat cross coupe and is available in the UAE from AED134,999. It is equipped with a 10-way electrically adjustable driver’s seat with memory function, high-quality leather upholstery, and two-zone climate control, among other features.

A 2.0-cc turbo engine powers the Exeed VX 261-horsepower, seven-seat SUV and is available in the UAE from AED129,999. It is equipped with an acoustic hood, centre armrest, 360-degree camera, 20-inch alloy wheels, ABS (Anti-lock Brake System), and LKA (Lane-Keep Assist System), among other things.

AG Auto
(L-R): Leo Dai, Country Director of Exeed UAE; Ricky Mullins, Senior VP (Business) of Al Ghurair Motors; and Ketan Shetty, VP (Marketing & Business Development) of Al Ghurair Motors, in the Exeed exhibitor pavilion on April 25, during the 2024 Beijing International Automotive Exhibition (Auto China 2024). Credit: Arnold Pinto

Offered in three versions—Compact, Luxury, and Flagship—the Exeed TXL SUV has a five-seat capacity and is available from AED104,999 in the UAE. With a 1.6L TGDI engine and 197 horsepower capability, the TXL comes with 19-inch alloy wheels, an acoustic hood, a centre armrest, a 360-degree camera, 20-inch alloy wheels, ABS (Anti-lock Brake System), LKA (Lane-Keep Assist System), and additional features.

AG Auto
(L-R): Leo Dai, Country Director of Exeed UAE; Ricky Mullins, Senior VP (Business) of Al Ghurair Motors; and Ketan Shetty, VP (Marketing) of Al Ghurair Motors, pose with the Exeed concept MPV in the Exeed exhibitor pavilion during the 2024 Beijing International Automotive Exhibition (Auto China 2024). Credit: Arnold Pinto

A 1.5-cc engine powers the Exeed LX 146-horsepower five-seat SUV and is available from AED84,999 in the UAE. It features 19-inch alloy wheels, daytime running lights, a centre armrest, a 360-degree camera, ABS (Anti-lock Brake System), power doors, tailgate locks, LKA (Lane-Keep Assist System), and wireless charging, among other features.

Customer Benefits

All Exeed SUVs in the UAE come with a seven-year/200,000km standard warranty, seven-year complimentary roadside assistance, and seven-year after-sales service.

Al Ghurair Motors is intensively popularising the Exeed premium auto brand among quality-conscious UAE-based consumers by incorporating a curated mix of digital advertising, complimentary test drives, social media engagement and luxury mall activations across Dubai, Abu Dhabi, and Sharjah emirates.

AG Auto
(L-R): Ketan Shetty, VP (Marketing & Business Development) of Al Ghurair Motors; Ricky Mullins, Senior VP (Business) of Al Ghurair Motors; and Leo Dai, Country Director of Exeed UAE, examine the latest Exeed reveals during the 2024 Beijing International Automotive Exhibition (Auto China 2024). Credit: Arnold Pinto

Al Ghurair Motors’ exclusive Exeed showrooms are on Al-Ittihad Street in Dubai and Corniche Road in Abu Dhabi. A new showroom will also be opened alongside Sheikh Zayed Road in Dubai.

Al Ghurair Motors was earlier branded AG Auto as a customer-facing automotive dealership in the UAE.

Featured image: (L-R) John Iossifidis, Group CEO of Al Ghurair; Ricky Mullins, Senior Vice President (Business) of Al Ghurair Motors; and Chao Qin, CEO of Exeed International, at the 2024 Exeed International Dealer Annual Conference held in Wuhu, Anhui Province, China. Credit: Arnold Pinto

Last Updated on 1 week by Arnold Pinto

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, aerospace, defence, luxury watchmaking, business, automotive, and fashion verticals. He is passionate about conserving endangered native wildlife globally. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
    Follow Me:

    Related Posts

    Leave a Reply

    Your email address will not be published. Required fields are marked *