Bragg products are being showcased at Gulfood 2024
American Trading International (ATI), a full-service US exporter and a premier source of American food and beverages since 1995, has announced its strategic expansion into the Middle East markets, reinforcing its commitment to meeting the increasing demand for health-oriented products in the region.
Headquartered in California, ATI has established a robust distribution network spanning 81 countries worldwide, including 14 countries in the Middle East.
Specialising in delivering high-quality made-in-USA food products, the move aligns with ATI’s global vision to provide premium food products.
An exclusive export partnership with US-based Bragg Live Food Products is a notable development in ATI’s expansion strategy in the Middle East region. Bragg is rated as the US’s number one apple cider vinegar producer.
Middle East demand
As the demand for health-conscious choices rises in the Middle East, organic apple cider vinegar has gained popularity for its versatility and health benefits.
Driven by a growing popularity in Arab, Mediterranean, and Asian cuisines, the Middle East and Asia apple cider vinegar market is projected to reach over $108 million by 2026,
ATI aims to capitalise on this trend and solidify its position as the exclusive exporter of Bragg products in key international markets.
ATI will host the first-ever Bragg Partners Meet at the 29th edition of Gulfood, held at the Dubai World Trade Centre from February 19 to 23. The event will bring together Bragg partners from over 35 countries.
Imran Mohammed, Chief Operating Officer of ATI, expressed excitement about the partnership with Bragg and emphasised the company’s commitment to meeting the evolving health-conscious needs of consumers in the Middle East.
Mohammed said: “We have become a trusted provider of premium health food products worldwide, and our partnership with Bragg reflects that further. We are excited to showcase our portfolio of premium brands and explore opportunities to expand our distribution channels, furthering our mission of delivering excellence to consumers worldwide.”
ATI will showcase an extensive range of Bragg offerings at Gulfood 2024. The company will be at the USA Pavilion in Sheikh Saeed Hall, Booth S3-136.
Bragg’s product line includes salad dressings, seasonings, olive oils, beverages, and capsule supplements.
Featured image: American Trading International exports to 81 countries worldwide. Image: American Trading International
