NEWS DESK

AI guides new generation of Dubai property buyers

PR News Desk 13/05/2025

Dubai’s buoyant real estate market is witnessing a generational shift, with AI playing a key part in attracting a new wave of younger buyers. A market report released by fäm Properties today reveals a steep drop in the average age of buyers over the last eight years – from 54 in 2017 to

NEWS DESK

Final Countdown Begins: Slava’s Snowshow Hits Riyadh in Just 3 Days!

PR News Desk 13/05/2025

The wait is nearly over – with just three days to go, Slava’s Snowshow is set to make its enchanting debut in Riyadh on Thursday, 15 May at 8:00PM, running until 24 May at Baker AlShdi Theater. Tickets are available now, starting from SAR150. The limited run includes 13 performances, with double shows on weekends, […]

NEWS DESK

ICC Spotlights Building Safety and Innovation at Two Key Events in Riyadh This May

PR News Desk 13/05/2025

Reinforcing its commitment to advancing building safety, sustainability, and innovation in building codes across the Gulf Region the International Code Council (ICC) is proud to participate in two major events in Riyadh this May. Represented by Mohammed Amer, Managing Director – ICC MENA, ICC shares expert insights at the Saudi Sustainable Building Show and Saudi […]

NEWS DESK

Emirati Human Resources Development Council and Unilever Middle East sign MoU to empower Emirati talents and boost private sector collaboration

PR News Desk 13/05/2025

TheEmirati Human Resources Development Council (EHRDC) signed a five-year Memorandum of Understanding (MoU) with Unilever General Trading (UGT) LLC, establishing a strategic partnership to advance Emirati talent in the private sector. The agreement aims to set up a strategic framework for cooperation focused on employment opportunities, upskilling and fostering innovation

NEWS DESK

ALTA Real Estate Development and Barovier & Toso Partner to Bring Iconic Venetian Chandeliersto Mr. C Residences Downtown

PR News Desk 13/05/2025

ALTA Real Estate Development proudly announces its partnership with the esteemed Venetian glassmaker Barovier & Toso for the production of bespoke chandeliers for the exclusive Nobile Collection at Mr. C Residences Downtown. This collaboration underscores the

NEWS DESK

Tirzepatide Outperforms Semaglutide by 47% in Weight Loss

PR News Desk 12/05/2025

A clinical study has presented detailed findings from SURMOUNT-5, a phase 3b open-label clinical trial, evaluating the safety and efficacy of tirzepatide, a dual GIP and GLP-1 receptor agonist, compared to semaglutide, a mono GLP-1 receptor agonist, in adults living with obesity, or overweight with at least one weight-related medical problem and without diabetes. At […]

NEWS DESK

Cyber Square Hosts Region’s Premier Student Tech Expo at University of Dubai

PR News Desk 12/05/2025

Cyber Square, a global innovator in AI education, in collaboration with the University of Dubai, successfully hosted the 5th International Digital Fest, which is widely recognized as the largest student technology expo of its kind, on 10 May 2025. Held on the vibrant campus of the University of Dubai, the Fest welcomed over 800 attendees, […]

NEWS DESK

Invest Qatar and Hong Kong Trade Development Council sign MoU to foster bilateral trade and investment cooperation

PR News Desk 12/05/2025

The Investment Promotion Agency Qatar (Invest Qatar) and the Hong Kong Trade Development Council (HKTDC) have signed today a Memorandum of Understanding (MOU) to strengthen economic ties and promote bilateral trade and investment between Qatar and Hong Kong. The signing took place during a visit by a high-level business delegation of more than 50 business […]

NEWS DESK

CABSAT, Integrate Middle East, and SatExpo Middle East 2025 – Trio of Major Tech and Media Events to Kick-Off Tomorrow at the Dubai World Trade Centre

PR News Desk 12/05/2025

Three powerhouse events—CABSAT, Integrate Middle East (Integrate ME), and the inaugural SATExpo Middle East—launch tomorrow (May 13) at the Dubai World Trade Centre (DWTC), uniting global innovators across media, broadcast, satellite, and Pro AV to shape tomorrow’s digital landscape. Taking place from May 13 to May 15, the 31st edition of CABSAT will host over […]

NEWS DESK

COT Report: Broad risk reduction seen ahead of easing trade tensions – Saxo Bank MENA

PR News Desk 12/05/2025

Forex: COT on forex covering the week to 6 May showed continued, albeit much reduced, USD selling appetite, with the net short against eight IMM futures seeing a small increase to USD 17.3 billion—a fresh eight-month high. In general, activity was relatively light compared with recent weeks, with the most notable activity being demand for […]

NEWS DESK

EDITION x ETHR: Where Tastemakers Come to Meet

PR News Desk 12/05/2025

The Abu Dhabi EDITION unveils an immersive collaboration with ETHR—an Emirati-rooted brand redefining tradition through contemporary design and eco-conscious values. Officially opening on Saturday, 17 May, the EDITION x ETHR seasonal pop-up transforms the hotel’s Lobby Bar into a serene, thoughtfully designed space inspired by the iconic Frond House—a timeless emblem of

NEWS DESK

Emarat and Oman Transport sign contract to expand Emarat’s fleetwith fuel-efficient trucks, boosting logistics and sustainability

PR News Desk 12/05/2025

Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, and Oman Transport, a leader in regional logistics and heavy transport services across the Gulf, have signed a contract to reinforce their longstanding partnership, built on operational excellence, trust, and a shared vision for the future of logistics. As part of […]

NEWS DESK

Hisense Opens First Brand Store in Abu Dhabi at Reem Mall

PR News Desk 12/05/2025

Hisense, a global leader in consumer electronics and home appliances, proudly announces the opening of its first brand store in Abu Dhabi, and second store in the UAE.  Located in the vibrant Reem Mall on Al Reem Island, the new boutique store offers a premium, hands-on environment where consumers can explore the perfect blend of […]

NEWS DESK

Strategic partnership: Wilo and Masdar sign agreement to drive green energy and efficiency

PR News Desk 12/05/2025

Wilo, the multinational technology group, and Abu Dhabi Future Energy Company PJSC – Masdar, the UAE’s clean energy leader, have entered into a cooperation agreement, underlining the importance of efficiency technology and renewable energy. The companies signed the agreement in the presence of North Rhine-Westphalia’s Minister-President Hendrik Wüst, beginning a

NEWS DESK

Sorbonne University Abu Dhabi Presents ‘Echoes of Earth’: A Multi-Arts Performance on Nature, Climate and Connection

PR News Desk 12/05/2025

Ina powerful celebration of the natural world and a moving reflection on the collective responsibility to protect it, Sorbonne University Abu Dhabi (SUAD) is thrilled to present ‘Echoes of Earth – Nature Voices in Motion, Sound and Light’ on Thursday, May 29th. This 90-minute immersive performance fuses classical music, cinematic visuals, and evocative storytelling to […]

NEWS DESK

SixthFactor Consulting Hosted Exclusive “AI in Marketing” Event in Dubai, Showcasing How AI Can Create Marketing Assets Efficiently

PR News Desk 12/05/2025

SixthFactor Consulting, a leading market research firm headquartered in UAE, with operations across the Middle East, Asia, Africa, and India and specialising in behavioural economics and AI-powered consumer insights, successfully hosted a high-impact, invitation-only event titled “AI in Marketing” on May 7, 2025, at Sofitel Dubai Downtown. The session brought

NEWS DESK

Gold Slips on Trade Optimism; Oil Rallies on Tariff Relief : Century Financial

PR News Desk 12/05/2025

Gold:Gold closed in the green on Friday, up 0.6%. However, the rally was short-lived as prices stuck to intraday losses through the Asian session on Monday, and the latest optimism over a US-China trade deal undermined demand for traditional safe-haven assets. The US and China will temporarily lower tariffs on each other’s products, according to […]

NEWS DESK

Daman To Host Educational Webinar on Preventing Lung Disorders

PR News Desk 12/05/2025

The National Health Insurance Company-Daman, a subsidiary of PureHealth, the largest healthcare group in the Middle East, is set to host a community webinar on lung health and the prevention of lung disorders. This initiative reflects Daman’s ongoing commitment to fostering healthier communities by empowering individuals with knowledge and practical strategies to make

NEWS DESK

Object 1 reports 220% sales value growth in Q1 2025 as Dubai real estate continues upward momentum

PR News Desk 12/05/2025

Object 1 has announced a robust start to the year, with sales value surging by 220% and sales volume increasing by 140% in Q1 2025 compared to the same period in 2024, according to Dubai Land Department (DLD) data, including resales. The company strengthened its position as a key player in the Jumeirah Village Triangle […]

NEWS DESK

Al Habtoor Grand Resort Autograph Collection Unveils Exclusive 2-Night Summer Staycation Packages

PR News Desk 12/05/2025

As the summer heat envelops the UAE, Al Habtoor Grand Resort Autograph Collection, a premier haven nestled along the glistening shores of Jumeirah Beach, invites residents and international travelers to experience the ultimate beachfront escape, offering irresistible 2-night staycation packages designed for relaxation and family fun. With three spectacular accommodation