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Fitness leaders reveal the future of Saudi Arabia’s fitness and wellness economy at FIBO Arabia

PR News Desk
Leading voices from the Kingdom’s health and fitness industry have gathered for a high-impact panel discussion during FIBO Arabia titled “Unlocking the Growth of the Fitness and Wellness Economy in the Kingdom.” Moderated by Herman Rutgers, President of Global Growth Partners BV,  the session brought together Nasser Obeid, CEO of Pure Gym Arabia; Hani Abdulhafeez […]
NEWS DESK

NFPA collaborates with MODON to leverage best practices in fire safety and prevention in Saudi Arabia

PR News Desk
The National Fire Protection Association® (NFPA®) has announced the signing of a Memorandum of Understanding (MoU) with MODON, the Saudi Authority for Industrial Cities and Technology Zones. Through this collaboration, the two parties have committed to promoting and elevating fire safety standards in industrial facilities across the Kingdom, with a focus on education,
NEWS DESK

Wholesale Jumps 7%: Nike’s Comeback in Motion

PR News Desk
It’s been another testing quarter for the world’s largest sportswear brand, but today’s results showed signs of improvement. Crucially, investors were provided with some long-awaited signals that the turnaround plan laid by Elliott Hill, Nike’s two-time CEO, is starting to gain traction. Sales rose 1% and inventories fell 2%, North America and EMEA were standout […]
NEWS DESK

F5 to showcase the most extensive application delivery and security platform designed for the AI era at GITEX Global 2025

PR News Desk
F5, the global leader in delivering and securing every app and API, will use GITEX Global 2025 to highlight its ability to completely converge app, API, and AI security with industry leading, high-performance application delivery and traffic management. With only 2% of organizations “highly ready” to scale AI securely, according to F5’s 2025 State of AI […]
NEWS DESK

Saudi Start-Up SBR Signs MoU with Jisr to Accelerate AI-Driven Recruitment and Support Saudi Arabia’s Digital Transformation

PR News Desk
In a significant step toward supporting the digital transformation of Saudi Arabia’s labor market, SBR—a fast-growing Saudi startup specializing in AI-powered HR technologies—has signed a Memorandum of Understanding with Jisr, one of the Kingdom’s leading platforms for human resources and financial management. This strategic partnership aims to redefine recruitment
NEWS DESK

Etihad Credit Insurance showcases significance of partnerships and “Xport Xponential” program impact on UAE-based companies

PR News Desk
Etihad Credit Insurance (ECI), the UAE’s federal export credit company, participated in a joint workshop organized in collaboration with The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET). The workshop highlighted the importance of accelerating the global expansion of
NEWS DESK

Two Massive Fight Nights, Only One Place To Watch

PR News Desk
The Professional Fighters League returns with PFL Champions Series: Road to Dubai-The Rematch, at the Coca-Cola Arena. Headlining the card is Usman Nurmagomedov (19-0, 1 NC) vs Paul Hughes (14-2) for the Lightweight World Title, in what’s being called the biggest rematch in PFL history. The co-main event sees Corey Anderson face Dovlet Yagshimuradov for […]