BlueZoo revolutionises retail media networks
BrightSign Series-5 media players roped in
BlueZoo, a pioneer in audience measurement for out-of-home advertising and Retail Media Networks, has unveiled a groundbreaking development by delivering its impressions measurement software for global deployment on BrightSign’s latest Series-5 digital media players.
This integration propels in-store digital signage to new heights, offering highly accurate real-time measurements of audience reach, dwell time, flow, and related analytics without additional hardware sensors.
BlueZoo’s technology, incorporated in software form, enables BrightSign to provide Retail Media Networks with in-depth insights into customer behaviour without requiring multiple hardware installations at each location.
This move aligns with the growing demand from retail customers to measure in-store signage activity, maximising the overall customer experience.
Steve Durkee, CEO of BrightSign, highlighted the significance of BlueZoo’s precision in measuring digital signage audiences throughout Retail Media Networks.
Claude Sabourin, Director of Business Development at SCHOT, a value-added Southeast Asian distributor, stressed the transformative impact on pricing in-store advertising, combining BlueZoo’s reach and frequency measurements with POS data.
Bill Evans, CEO of BlueZoo, highlighted the strategic partnership with BrightSign, emphasising the need for accurate and easily deployable audience measurement solutions.
Comprehensive solution
The collaboration simplifies deployment by providing a comprehensive solution without additional hardware or the need for extra connections to power or internet backhaul.
The deployment of BlueZoo software on BrightSign’s Series-5 players is expected to solidify its position in the growing retail media networks market.
BlueZoo’s Winter 2024 software release introduces enhanced capabilities for managing prominent constellations of sensors from the cloud, offering customisable reports and analytics on various metrics.
The software, currently in beta test for BrightSign Series-5 media players, is set to be available in Q2 2024, inviting users to join the early access program for a firsthand experience.
BrightSign, headquartered in Los Gatos, California, is the global market leader in digital signage media players. Known for their reliability, affordability, and cutting-edge technology, BrightSign’s products cater to all vertical segments of the digital signage marketplace.
BlueZoo delivers foot traffic analytics services to out-of-home advertising, retail, and insurance industries.
With thousands of sensors deployed globally and GDPR-compliant products protected by six patents.
Featured image: There is a growing demand from retail customers to measure in-store signage activity and BrightSign’s Series-5 digital media player does the job. Credit: BrightSign
