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Lifestyle

Explore the vibrant lifestyle scene of the Middle East, covering fashion, food, travel, and entertainment. Discover trends and insights shaping the region’s cultural landscape.

UAE
Lifestyle UAE

How to save your dirhams when buying groceries in the UAE

Learn the smart moves to do so In the United Arab Emirates (UAE), grocery bills can quickly increase, especially with rising food prices and the variety of international products. However, there are numerous ways for residents to save money while ensuring access to high-quality food. Here’s a look at reducing your grocery spending without compromising […]
Lite
Gadgets Lifestyle

Yango Group launches Yasmina Lite smart speaker in UAE

Smallest and brightest in brand’s line-up Yango Group, a global technology powerhouse, has launched its latest smart speaker innovation, the Yasmina Lite, in the UAE market. This compact yet powerful speaker is the smallest device in the Yasmina range, designed to bring a new level of intelligence and personality to households. Available in three vibrant […]
Gasly
Lifestyle Sport

Pierre Gasly is Givenchy Parfums’ first F1 ambassador

Simo Squad played a key role Givenchy Parfums has entered a groundbreaking partnership, with Pierre Gasly becoming the first-ever Formula 1 driver to serve as a global ambassador for a fragrance brand. The collaboration marks a significant milestone, blending the worlds of motorsport and luxury while showcasing the evolving marketing strategies of renowned brands. Gasly,
Adidas
Lifestyle Sport

Adidas unveils new global brand campaign

Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from
Prices
Lifestyle Travel

How do airlines calculate flight prices?

Arnold Pinto
What tips the scales? The cost of a flight is influenced by a wide variety of factors, ranging from route popularity to the type of aircraft you fly on. Understanding how airlines determine ticket prices can be key to securing a bargain and maximising the value of your travel. So, what exactly impacts flight prices, […]
Frankfurt
Lifestyle Travel

Lufthansa unveils baggage collection service in Frankfurt

Along with check-in service Lufthansa has launched a new premium service in collaboration with technology provider AirPortr, enhancing the travel experience for passengers departing from Frankfurt. The innovative baggage collection and check-in service allows travellers to have their luggage picked up from their home or hotel, securely transported to the airport and
Home
Design Lifestyle

Bugatti Home Collection debuts in Paris

Inspired by performance The Bugatti Home collection was presented in Paris for the first time, showcasing a fusion of automotive excellence and luxury design. Produced and distributed by Luxury Living Group, it draws from the iconic Bugatti cars’ values, focusing on performance, artistry, and French sophistication. From January 16 to 20, 2025, the debut was […]
AI
Lifestyle

AI plays a growing role in sentimental writing

A new era of communication Two years ago, Jebar King, a writer by profession, was faced with the daunting task of drafting an obituary for his late grandmother. Grieving and unsure of where to begin, King, 31, was overwhelmed. “I was just like, there’s no way I can do this,” he recalls. Yet, amid his […]
GTC
Automotive Lifestyle

New Continental GTC Speed auctioned for charity

At Naples Winter Wine Festival At this year’s Naples Winter Wine Festival (NWWF), a unique charity auction item made waves in the luxury car world and the philanthropic community. Bentley’s latest open-top grand tourer, the Continental GTC Speed, was auctioned for a remarkable $1.7 million. All proceeds supported at-risk and underprivileged children in Collier County, […]
Sunrise
Lifestyle

Sunrise hotspots: Top 10 cities for Instagram-worthy mornings

NYC tops the list A new study by Heepsy has highlighted the world’s top cities for capturing the perfect sunrise, ranking them based on their popularity for Instagrammable moments. The research delved into key factors such as Instagram hashtags, annual sunshine hours, the Air Quality Index (AQI), tourist traffic, and famous sunrise locations. The rankings […]