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Lifestyle

Explore the vibrant lifestyle scene of the Middle East, covering fashion, food, travel, and entertainment. Discover trends and insights shaping the region’s cultural landscape.

Fashion Lifestyle Shopping

It is time for Rabbit Bag mania

As Cracking Art and Coccinelle partner The highly anticipated collaboration between Cracking Art and Coccinelle is back. It features the iconic Coccinelle Rabbit Bag in a celebration of creativity, sustainability, and art. Cracking Art, the renowned brand known for its innovative approach to plastic regeneration, continues pushing boundaries with oversized animal
Lifestyle UAE

How to save your dirhams when buying groceries in the UAE

Learn the smart moves to do so In the United Arab Emirates (UAE), grocery bills can quickly increase, especially with rising food prices and the variety of international products. However, there are numerous ways for residents to save money while ensuring access to high-quality food. Here’s a look at reducing your grocery spending without compromising […]
Gadgets Lifestyle

Yango Group launches Yasmina Lite smart speaker in UAE

Smallest and brightest in brand’s line-up Yango Group, a global technology powerhouse, has launched its latest smart speaker innovation, the Yasmina Lite, in the UAE market. This compact yet powerful speaker is the smallest device in the Yasmina range, designed to bring a new level of intelligence and personality to households. Available in three vibrant […]
Lifestyle Sport

Pierre Gasly is Givenchy Parfums’ first F1 ambassador

Simo Squad played a key role Givenchy Parfums has entered a groundbreaking partnership, with Pierre Gasly becoming the first-ever Formula 1 driver to serve as a global ambassador for a fragrance brand. The collaboration marks a significant milestone, blending the worlds of motorsport and luxury while showcasing the evolving marketing strategies of renowned brands. Gasly,
Lifestyle Sport

Adidas unveils new global brand campaign

Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from
Lifestyle Travel

How do airlines calculate flight prices?

What tips the scales? The cost of a flight is influenced by a wide variety of factors, ranging from route popularity to the type of aircraft you fly on. Understanding how airlines determine ticket prices can be key to securing a bargain and maximising the value of your travel. So, what exactly impacts flight prices, […]