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Sport

Stay updated on the latest sports news, scores, and highlights from the Middle East, covering football, cricket, tennis, and more. Get your daily dose of sporting action and stay ahead of the game with our comprehensive coverage.

Adidas
Lifestyle Sport

Adidas unveils new global brand campaign

Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from
Livery
Automotive Sport

Ferrari unveils 2025 livery of 499P numbers 50 and 51

These cars embody Ferrari’s legacy Ferrari has officially unveiled the 2025 livery of its 499P Le Mans Hypercars ahead of the upcoming FIA World Endurance Championship (WEC) season. This marks Ferrari’s third season in the WEC’s top class, with the iconic number 50 and 51 cars continuing under the Ferrari—AF Corse banner. These cars embody […]
WEC
Automotive Sport

Ford returns to FIA WEC in 2027

Highlighting the brand’s engineering prowess Ford Motor Company has announced its highly anticipated return to the pinnacle of prototype sports car racing in the FIA World Endurance Championship (FIA WEC) in 2027. This move aims to reclaim the magic and success that Ford achieved nearly 60 years ago. Ford Performance will spearhead the initiative, fielding […]
Race
Sport

Nissan to host race for runners with a visual impairment

Event is held annually Nissan Motor Co. is preparing to host the 14th yearly Nissan Connect Race with the Japan Blind Marathon Association on February 16 at the Nissan Technical Centre in Atsugi City, Kanagawa Prefecture. The Nissan Connect Race, a celebrated tradition since its inception in 2012, is designed to create a safe and […]
Jeddah
Sport

Formula E set for double-header in Jeddah

With highly anticipated PIT BOOST The ABB FIA Formula E World Championship is returning to Saudi Arabia for the first double-header of the season, with Rounds 3 and 4 set to take place at the Jeddah Corniche Circuit on February 14 and 15, 2025. This marks the first time in Season 11 that the electric […]
motorsports
Automotive Sport

Nissan/NMC unveils 2025 motorsports lineup

Targeting electrification, carbon neutrality Nissan Motor and Nissan Motorsports & Customizing (NMC) have revealed an extensive plan for their 2025 motorsports campaigns, highlighting their commitment to electrification, carbon neutrality, and customer racing support. The announcement outlines Nissan’s participation in top-tier racing events, including the ABB FIA
E
Automotive Sport

Pit Boost to transform Formula E racing

In Season 11 The ABB FIA Formula E World Championship is poised to transform the race-day experience by introducing PIT Boost, a groundbreaking feature debuting at select races in Season 11. This innovative technology enhances race strategy, boosts unpredictability, and further engages fans, marking a major milestone in the series’ evolution. Pit Boost introduces a […]
Toyota
Automotive Sport

Toyota clinches 1-2 at Dakar 2025

Arnold Pinto
Al Rajhi triumphs on home soil The 2025 Dakar Rally concluded on January 17 with a stunning 1-2 finish for Toyota. Yazeed Al Rajhi claimed victory on home turf, followed closely by Toyota Gazoo Racing’s Henk Lategan in second. Al Rajhi’s win, secured with co-driver Timo Gottschalk in their Toyota Hilux, marked a momentous achievement […]
Alé
Design Sport

Alé and British Cycling reveal new partnership

Four-year agreement Alé, the renowned Italian cycling apparel brand, has signed a four-year agreement with British Cycling, becoming the official on-bike clothing partner. Under the partnership, Alé will provide high-quality cycling apparel for the entire Great Britain Cycling Team (GBCT), including Olympic and Paralympic disciplines and non-Olympic events. The
Cloud
Business Sport

Formula E and Google Cloud sign multi-year partnership

Arnold Pinto
New milestone for electric motorsport Formula E and Google Cloud have unveiled a new multi-year partnership. The partnership combines cutting-edge AI and technology to propel the league into a new era. The collaboration starts with the groundbreaking GEN3 Evo era, marking a milestone in the ongoing transformation of electric motorsport. As part of this agreement, […]
Aprilia
Sport

Podium finish for Team Aprilia Tuareg Racing

At 2025 Africa Eco Race Team Aprilia Tuareg Racing celebrated a podium finish in the 2025 Africa Eco Race with Francesco Montanari’s impressive second-place result in the fifth stage, from Laayoune to Dakhla in Morocco. This positive outcome allowed teammate Jacopo Cerutti to reclaim the lead in the overall standings. The challenging fifth stage, 629.37km, […]
2025
Automotive Sport

Toyota Gazoo Racing set for 2025 Dakar Rally

Arnold Pinto
With a team of six crews Toyota Gazoo Racing (TGR) is gearing up for the ultimate endurance and skill test as the 2025 Dakar Rally approaches (January 3-17). The legendary race, renowned for its demanding nature and unpredictable challenges, will unfold across Saudi Arabia. Competitors will confront over 8,000km of treacherous terrain, including over 5,000km […]
Falcons
Events Sport

Falcons triumph in World Tennis League Season 3 finale

A Game Changers team In a thrilling finale to World Tennis League Season 3, the Game Changers’ Falcons triumphed over the TSL Hawks 20-16 at the Etihad Arena in Abu Dhabi. The victory marks a significant milestone for the UAE-based sports entertainment company in its inaugural season. The Falcons showcased their tenacity and skill throughout […]