Photo Crdit : WAM Abu Dhabi will host an exciting lineup of sporting events throughout June, bringing together professional athletes, community participants, and sports enthusiasts from across the UAE and beyond. The month’s packed calendar includes the second edition of the UAE Games for
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Dubai, UAE — June 2026 — FIFA has officially released the final squads for the 2026 FIFA World Cup, to be hosted across Canada, Mexico, and the United States, with a record 1,248 players representing 48 national teams. The tournament will be the largest in World Cup history, featuring 104 matches, a reflection of the competition’s […]
Photo Credit : WAM The Kingdom of Bahrain will host the second round of the third edition of the Emirates Arabian Horse Global Cup (EAHGC) starting tomorrow evening at the Bahrain International Endurance Village, bringing together top competitors from across the globe. A total of 106 horses, owned by 72 participants, are set to compete […]
Photo Credit : WAM The UAE Ministry of Economy and Tourism has signed a Memorandum of Understanding (MoU) with the UAE Basketball Federation to strengthen intellectual property (IP) rights protection and support the development of a more innovative and sustainable sports sector. The agreement was signed in the presence of Dr. Abdulrahman Hassan Al Muaini, […]
If you are an aspiring or rising professional tennis star or someone who plays once a week on the courts, one of the most essential tools that will help you perform at your best is a solid pair of tennis shoes. It might seem like one of those obvious options, but the right pair can […]
Image Credit: ALONGX Dubai is gearing up for one of its most high-energy fitness events of the year as The Music Run returns on Saturday, November 15, 2025, at the iconic Meydan Racecourse. Known as the world’s most vibrant 5km fun run, the event blends fitness, music, and festival vibes, making it more than just […]
Austin round follows summer break Toyota Gazoo Racing will return to FIA World Endurance Championship (WEC) action this weekend at the Lone Star Le Mans in Austin, Texas, seeking to reverse a difficult season and secure its first-ever win at the Circuit of the Americas (COTA). The Japanese manufacturer enters the sixth round of the […]
Toyota enters team In a country where women were only granted the legal right to drive seven years ago, Saudi Arabia hosted the fourth edition of Rally Jameel, a navigation-based off-road rally exclusively for female drivers. Held from April 21-26, 2025, the event attracted 82 participants from 37 countries, including the first-ever team from Japan, […]
In run-up to 2026 FIFA World Cup The Argentine Football Association has signed a regional fintech partnership deal with UAE-based LuLu Financial Holdings, naming the group’s payment and remittance brands—LuLu Exchange and LuLu Money—as its official fintech partners in 10 countries spanning the Middle East and Asia-Pacific for the next 12 months. The agreement was […]
In Italy this August Dunlop has renewed its official partnership with the 2025 FIM International Six Days of Enduro (ISDE), extending its involvement in one of the world’s most demanding off-road motorcycle events. The event, now in its 99th year, will take place in Bergamo, Italy, from August 24 to 29, 2025. The British tyre […]
With US Soccer to elevate fan experience American Airlines has announced a significant new partnership with US Soccer, becoming the national federation’s official airline. The multi-year agreement aims to transform how fans, players, and member organisations engage with the game, both on and off the pitch, by enhancing travel experiences and introducing exclusive
Partnering with Google Cloud Formula E is redefining the boundaries of electric performance, innovation, and partner integration with its latest Genbeta project, ‘Mountain Recharge’. In a daring demonstration in collaboration with Google Cloud, Formula E’s Genbeta prototype development race car descended 1,000 vertical metres down a French
For Fifa World Cup 2026 American Airlines has been confirmed as the Official North American Airline Supplier for the Fifa World Cup 2026, enhancing the airline’s presence across Canada, Mexico, and the United States. This strategic partnership will support Fifa in providing seamless and world-class air travel for teams, fans, and stakeholders during the largest […]
From 2026 to 2027 FIBA and Sport Singapore (SportSG) have announced an extension of their partnership to host three major 3×3 basketball events in Singapore between 2026 and 2027. The new partnership is set to elevate the profile of 3×3 basketball within the local sports community and beyond. The announcement was made during the FIBA […]
In boost to Olympic broadcasting The International Olympic Committee (IOC) and Comcast NBCUniversal have signed a new, game-changing partnership that will last over a decade and completely transform fans’ experiences of the Olympic Games. The deal, which has been approved by the IOC Executive Board (EB), signifies the evolution of the long-standing collaboration
Extends championship lead Toyota Gazoo Racing World Rally Team (TGR-WRT) celebrates a fifth consecutive victory at the 2025 Safari Rally Kenya after Elfyn Evans secured his first-ever win at the legendary African event. This victory, which marked the team’s 100th World Rally Championship (WRC) start since its debut in 2017, extended Evans’ lead in the […]
Baja Passport makes its debut The 2025 Mint 400, one of the most prestigious off-road races in the United States, saw the debut of the all-new Honda Baja Passport race truck. Competing against some of the most challenging off-road vehicles in the world, the Baja Passport thrilled fans and competitors alike. It ran as high […]
In iconic, challenging terrain The Toyota Gazoo Racing World Rally Team (TGR-WRT) competed in its 100th event in the FIA World Rally Championship (WRC) from March 20 to 23, 2025, at the Safari Rally Kenya, aiming to defend its unbeaten record. The rally is renowned for its challenging terrain and unpredictable weather conditions, making it […]
Extends lead in rally-raid championship Red Bull KTM Factory Racing’s Daniel Sanders has claimed victory at the 2025 Abu Dhabi Desert Challenge, extending his lead in the FIM World Rally-Raid Championship. Sanders, who dominated round two of the series in the United Arab Emirates, secured two stage wins and finished a commanding six minutes ahead […]
Simo Squad played a key role Givenchy Parfums has entered a groundbreaking partnership, with Pierre Gasly becoming the first-ever Formula 1 driver to serve as a global ambassador for a fragrance brand. The collaboration marks a significant milestone, blending the worlds of motorsport and luxury while showcasing the evolving marketing strategies of renowned brands. Gasly,





























